{"id":30735,"date":"2016-04-25T00:13:46","date_gmt":"2016-04-25T04:13:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30735"},"modified":"2016-04-25T10:20:45","modified_gmt":"2016-04-25T14:20:45","slug":"natrel-et-lg2-convoquent-des-experts-du-lait-sans-lactose","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/natrel-et-lg2-convoquent-des-experts-du-lait-sans-lactose\/","title":{"rendered":"Natrel et lg2 convoquent des experts du lait sans lactose"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 22 avril 2016 &#8211; En continuit\u00e9 avec sa campagne 2014-2015, Natrel\u00a0poursuit son offensive avec son axe \u00abNe go\u00fbtez pas la diff\u00e9rence\u00bb, en ciblant particuli\u00e8rement\u00a0cette fois-ci les march\u00e9s de la Colombie-Britannique et de l\u2019Atlantique.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30736 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/natrel-lactose-free.png\" alt=\"natrel-lactose-free\" width=\"533\" height=\"329\" \/><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Apr\u00e8s le succ\u00e8s de l&rsquo;ann\u00e9e derni\u00e8re, nous avions besoin d&rsquo;\u00eatre encore plus affirmatifs, plus\u00a0audacieux et plus engageants pour la suite. La plateforme de test de go\u00fbt demeurait un terrain de\u00a0jeu cr\u00e9atif simple et tr\u00e8s efficace. Cette ann\u00e9e par contre, la patience de l&rsquo;interviewer est mise \u00e0\u00a0rude \u00e9preuve puisqu&rsquo;elle est confront\u00e9e au jugement d&rsquo;ultimes experts en lait dont, entre autres,\u00a0le p\u00e8re No\u00ebl, une chef cuisini\u00e8re et un b\u00e9b\u00e9. Mais, ils ne peuvent toujours pas go\u00fbter la\u00a0diff\u00e9rence \u00bb, affirme Stuart Macmillan, directeur de cr\u00e9ation.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">La campagne anglophone \u00abMeet the Milk Experts\u00bb se d\u00e9cline en 4 messages de 30 secondes en\u00a0pre-roll , soutenus en banni\u00e8res dont certains formats Facebook. Une version plus longue (ci-dessous) se\u00a0retrouve aussi sur <a href=\"http:\/\/www.natrel.ca\/lactose-free\/taste-tests\" target=\"_blank\">le site de Natrel<\/a><span class=\"s2\">.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/VNsdKXwgEvc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Agropur \u2013 Natrel \/ Jean-Fran\u00e7ois Couture, St\u00e9phane Renauld, Sonia Palazzo, Sarah Thibault<\/p>\n<p class=\"p2\">Direction de cr\u00e9ation:\u00a0<span class=\"s2\">Stuart Macmillan<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Stuart Macmillan, Guillaume Ferron, Mario Pesant, Jean-Fran\u00e7ois Th\u00e9riault<\/p>\n<p class=\"p2\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">Marc-Andr\u00e9 Fafard<\/span><\/p>\n<p class=\"p2\">Exp\u00e9rience utilisateur:\u00a0<span class=\"s2\">Genevi\u00e8ve Monette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil:\u00a0<\/span>Catherine Draws, Marie-Christine Cayer<\/p>\n<p class=\"p2\">Production d&rsquo;agence:\u00a0<span class=\"s2\">Isabelle Fonta<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation:\u00a0<\/span>Emanuel Hoss-Desmarais<\/p>\n<p class=\"p2\">Directeur de la photgraphie:\u00a0<span class=\"s2\">Marc Simpson-Threlford<\/span><\/p>\n<p class=\"p2\">Maison de prod. \/ Production:\u00a0<span class=\"s2\">Gorditos<\/span><\/p>\n<p class=\"p2\">Post-production:\u00a0<span class=\"s2\">Mels<\/span><\/p>\n<p class=\"p2\">Studio de son \/ Ing\u00e9nierie:\u00a0<span class=\"s2\">BLVD<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Montage:\u00a0<\/span>Carl D\u2019Amours<\/p>\n<p class=\"p2\">Production Web:\u00a0<span class=\"s2\">lg2fabrique<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dias:\u00a0<\/span>DentsuBos<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30735\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  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