{"id":30859,"date":"2016-05-10T01:20:53","date_gmt":"2016-05-10T05:20:53","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30859"},"modified":"2016-09-09T10:30:45","modified_gmt":"2016-09-09T14:30:45","slug":"comment-concevoir-gerer-et-optimiser-les-campagnes-google-adwords","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-concevoir-gerer-et-optimiser-les-campagnes-google-adwords\/","title":{"rendered":"Comment concevoir, g\u00e9rer et optimiser les campagnes Google Adwords"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-28029 size-full\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/04\/cid_FAC8535A-EF37-42AF-A2C6-5996CC470492-e1461071749508.jpg\" alt=\"\" width=\"638\" height=\"305\" \/><\/p>\n<div class=\"two_third\">\n<p><span style=\"color: #ffffff;\">t<\/span><\/p>\n<p>La comp\u00e9tition sur le web est de plus en plus forte et n\u00e9cessite de la cr\u00e9ativit\u00e9 et de la m\u00e9thode pour parvenir \u00e0 <strong>se d\u00e9marquer<\/strong> et \u00e0 <strong>vendre<\/strong>. La publicit\u00e9 sur Google Adwords est un bon moyen d\u2019occuper rapidement les <strong>premi\u00e8res positions<\/strong> des engins de recherche mais s\u2019av\u00e8re tr\u00e8s risqu\u00e9e si les campagnes sont mal param\u00e9tr\u00e9es ou mal g\u00e9r\u00e9es. Nous allons donc \u00e9tudier le fonctionnement de Google Adwords afin d\u2019<strong>acqu\u00e9rir un<\/strong> <strong>maximum des clients<\/strong> tout en<strong> r\u00e9duisant les co\u00fbts publicitaires<\/strong>.<\/p>\n<p><strong>Objectifs<\/strong><\/p>\n<p>Nous apprendrons \u00e0\u00a0:<\/p>\n<\/div>\n<div class=\"one_third last\">\n<p><span style=\"color: #000080;\"><\/p>\n<div class=\"box_ box clear\" style=\"font-family:arial;background-color:EFEAEA;border-color:EFEAEA;\">\n<p><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Date: 25 octobre 2016<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Dur\u00e9e: une demi journ\u00e9e (8h30-12h)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Lieu: 1212 Rue Panet, Montr\u00e9al Salle 201 (Centre St-Pierre)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Prix en sp\u00e9cial:<br \/>\n<\/span><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-concevoir-gerer-et-optimiser-les-campagnes-google-adwords-27627835600\" target=\"_blank\">195$<\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Prix r\u00e9gulier:<br \/>\n<\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-concevoir-gerer-et-optimiser-les-campagnes-google-adwords-27627835600\" target=\"_blank\">245$<\/a><br \/>\n<\/span> <\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<ul>\n<li><strong>Ma\u00eetriser<\/strong> l\u2019interface de Google Adwords et son fonctionnement<\/li>\n<li>Cr\u00e9er et g\u00e9rer des <strong>campagnes de publicit\u00e9 efficacement<\/strong><\/li>\n<li><strong>Structurer<\/strong> les campagnes &amp; groupes d\u2019annonces, d\u00e9finir et optimiser leur budget<\/li>\n<li>R\u00e9diger des <strong>annonces percutantes<\/strong> tout en respectant les contraintes d\u2019Adwords<\/li>\n<li><strong>Optimiser les performances<\/strong> des campagnes afin de baisser le co\u00fbt d\u2019acquisition de vos clients<\/li>\n<\/ul>\n<p><span style=\"color: #000000;\"><strong>Public cible<\/strong><\/span><\/p>\n<p>Toute personne qui\u00a0travaille dans le web et d\u00e9sire ma\u00eetriser Google Adwords<\/p>\n<p><span style=\"color: #000000;\"><strong>Formate<img loading=\"lazy\" class=\"wp-image-28006 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/02\/Photo.gif\" alt=\"\" width=\"171\" height=\"171\" \/>ur<\/strong><\/span><\/p>\n<p><strong>Eug\u00e9nie Delhaye<\/strong> a\u00a0travaill\u00e9 pour le compte de\u00a0<strong>Microsoft<\/strong> o\u00f9 elle a\u00a0particip\u00e9 au lancement de leur moteur de recherche Bing.fr. Sa mission principale \u00e9tait de comprendre comment fonctionne un moteur de recherche, comment les visiteurs interagissent avec les sites web qu\u2019ils visitent et <strong>comment adapter sa strat\u00e9gie marketing pour augmenter le trafic et les conversions<\/strong>.<\/p>\n<p>Elle dirige aujourd\u2019hui l\u2019agence <strong><em>My Little Big Web<\/em><\/strong>\u00a0sp\u00e9cialis\u00e9e en <strong>SEO<\/strong>, <strong>Publicit\u00e9 en ligne<\/strong> et\u00a0<strong>Conception Web<\/strong> o\u00f9 elle forme son \u00e9quipe et ses clients au quotidien.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"toggle_wrap closed\">\n<h4 class=\"toggle\">Programme<\/h4>\n<div class=\"toggle_content toggle_closed\">\n<ul>\n<li>Introduction \u00e0 Google Adwords\n<ul>\n<li>Pr\u00e9sentation de Google Adwords<\/li>\n<li>Pourquoi utiliser Google Adwords<\/li>\n<li>Ce que va m&rsquo;apporter Google Adwords<\/li>\n<\/ul>\n<\/li>\n<li>Comment cr\u00e9er une campagne\n<ul>\n<li>Type de campagne\n<ul>\n<li>Les diff\u00e9rents types de campagnes<\/li>\n<li>Les campagnes incontournables<\/li>\n<\/ul>\n<\/li>\n<li>Organisation de la campagne<\/li>\n<li>Calendrier d&rsquo;annonces<\/li>\n<li>Choix des mots cl\u00e9s et correspondance<\/li>\n<li>R\u00e9daction des annonces<\/li>\n<li>Extensions d&rsquo;annonces<\/li>\n<\/ul>\n<\/li>\n<li>Comment optimiser une campagne\n<ul>\n<li>Le suivi des campagnes et les donn\u00e9es \u00e0 surveiller<\/li>\n<li>L&rsquo;importance de la synchronisation avec Google Analytics<\/li>\n<li>L&rsquo;importance du CTR<\/li>\n<\/ul>\n<\/li>\n<li>Conclusion<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-concevoir-gerer-et-optimiser-les-campagnes-google-adwords-27627835600\" target=\"_blank\">R\u00e9servez vos places d\u00e8s maintenant !<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" 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