{"id":30861,"date":"2016-08-12T16:37:20","date_gmt":"2016-08-12T20:37:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30861"},"modified":"2016-10-27T09:39:28","modified_gmt":"2016-10-27T13:39:28","slug":"comment-etablir-une-strategie-de-marketing-de-contenu-efficace","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/comment-etablir-une-strategie-de-marketing-de-contenu-efficace\/","title":{"rendered":"Comment \u00e9tablir une strat\u00e9gie de marketing de contenu efficace"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-28068 size-full\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/04\/Community-manager-1024x731-e1461259262956.png\" alt=\"\" width=\"1021\" height=\"573\" \/><\/p>\n<div class=\"two_third\">\n<p>&nbsp;<\/p>\n<p>Lors de la formation, vous verrez:<\/p>\n<ul>\n<li>L&rsquo;<strong>effet de levier<\/strong> des contenus de qualit\u00e9 aupr\u00e8s des utilisateurs \u2013 consommateurs<\/li>\n<li>Les diff\u00e9rents <strong>types de contenus<\/strong> qui peuvent \u00eatre exploit\u00e9s<\/li>\n<li>La valeur ajout\u00e9e du \u00a0\u00a8<strong>storytelling<\/strong>\u00a8<\/li>\n<li>Les <strong>meilleures pratiques<\/strong> adopt\u00e9es par certaines marques<\/li>\n<li>Les <strong>\u00e9tapes<\/strong> de la curation de contenus (de la s\u00e9lection \u00e0 l\u2019\u00e9ditorialisation)<\/li>\n<li>Les diff\u00e9rents <strong>outils<\/strong> d&rsquo;informations, de veille, de gestion et de publication<\/li>\n<li>Comment pr\u00e9parer un <strong>calendrier<\/strong> de contenus pour diffuser sur le Web et les m\u00e9dias sociaux comme un vrai pro.<\/li>\n<\/ul>\n<p><strong>Objectifs\u00a0<\/strong><\/p>\n<\/div>\n<div class=\"one_third last\">\n<p><span style=\"color: #000080;\"><\/p>\n<div class=\"box_ box clear\" style=\"font-family:arial;background-color:EFEAEA;border-color:EFEAEA;\">\n<p><\/span><\/p>\n<p><span style=\"color: #000000;\">Date: 7 f\u00e9vrier et 27 avril 2017<\/span><\/p>\n<p><span style=\"color: #000000;\">Dur\u00e9e: une demi journ\u00e9e (8h30-17h)<\/span><\/p>\n<p><span style=\"color: #000000;\">Lieu: 1212 Rue Panet, Montr\u00e9al (Centre St-Pierre)<\/span><\/p>\n<p><span style=\"color: #000000;\">Prix en sp\u00e9cial:<br \/>\n<\/span>195$<\/p>\n<p><span style=\"color: #000000;\">Prix r\u00e9gulier:<br \/>\n<\/span><span style=\"color: #000000;\">245$<br \/>\n<\/span> <\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<p>Cet atelier de formation vise \u00e0 fournir aux participants toutes les notions n\u00e9cessaires et essentielles pour d\u00e9velopper eux-m\u00eames une <strong>strat\u00e9gie de marketing de contenus efficace<\/strong>, et <strong>optimiser<\/strong> ainsi leur pr\u00e9sence sur le Web et les m\u00e9dias sociaux, tout en <strong>maximisant les r\u00e9sultats<\/strong> de chacune de leurs op\u00e9rations.<\/p>\n<p><span style=\"color: #000000;\"><strong>Public cible<\/strong><\/span><\/p>\n<p>Cette formation s\u2019adresse \u00e0 toutes les organisations qui souhaitent former leur personnel \u2013 responsable pour d\u00e9velopper de nouvelles approches de<strong> marketing<\/strong>, comme \u00e0 tous les <strong>professionnels<\/strong> et<strong> entrepreneurs<\/strong> ind\u00e9pendants en qu\u00eate de solutions efficaces pour prendre le virage num\u00e9rique du Web et des m\u00e9dias sociaux, et aux <strong>\u00e9tudiants<\/strong> et finissants d\u2019\u00e9tudes commerciales qui veulent acqu\u00e9rir des connaissances suppl\u00e9mentaires.<\/p>\n<p><span style=\"color: #000000;\"><strong>Formateur<\/strong><\/span><\/p>\n<p><img loading=\"lazy\" class=\" wp-image-28061 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/04\/r-morin-200x300.jpg\" alt=\"r-morin-200x300\" width=\"95\" height=\"143\" \/>Raymond Morin est un <strong>analyste du Web<\/strong> et des<strong> m\u00e9dias sociaux<\/strong>, sp\u00e9cialis\u00e9 dans le marketing d\u2019influence et l\u2019impact des nouvelles g\u00e9n\u00e9rations dans la transformation sociale et num\u00e9rique des entreprises. <strong>Auteur<\/strong> et <strong>blogueur reconnu<\/strong>, il a aussi particip\u00e9 \u00e0 plusieurs magazines sp\u00e9cialis\u00e9s, et publi\u00e9 trois ouvrages, en plus de collaborer \u00e0 deux autres livres \u00e0 titre de co-auteur.<\/p>\n<p>Depuis 2010, il pr\u00e9sente aussi r\u00e9guli\u00e8rement des conf\u00e9rences, et anime des formations en entreprise. En 2016, ses ouvrages seront traduits, et il pr\u00e9sentera des conf\u00e9rences \u00a8keynote\u00a8 en anglais.<\/p>\n<div class=\"toggle_wrap closed\">\n<h4 class=\"toggle\">Programme<\/h4>\n<div class=\"toggle_content toggle_closed\">\n<ul>\n<li>L\u2019approche du marketing entrant (Inbound Marketing)\n<ul>\n<li>Confiance des consommateurs<\/li>\n<li>Nouvelles notions de marketing entrant (Inbound Marketing)<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>L\u2019impact des contenus dans un plan de marketing d\u2019influence\n<ul>\n<li>Contenus Web\/m\u00e9dias sociaux = 1\u00e8re source d\u2019informations<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>La cr\u00e9ation de contenus originaux et de blogues corporatifs\n<ul>\n<li>Les diff\u00e9rents types de contenus<\/li>\n<li>La valeur ajout\u00e9e du \u00a8storytelling\u00a8<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>L\u2019importance des blogues\n<ul>\n<li>Les blogues corporatifs et professionnels<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>Les strat\u00e9gies de marketing de contenus, sur les diff\u00e9rentes plateformes\n<ul>\n<li>S\u00e9lection des plateformes selon les publics cibl\u00e9s<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<li>La curation de contenus\n<ul>\n<li>s\u00e9lection\n<ul>\n<li>Fils de nouvelles, newsletters et listes d\u2019abonnements<\/li>\n<li>Plateformes de partages : Pinterest, Instagram, YouTube<\/li>\n<li>Plateformes de blogues : Pulse, FB Instant Articles<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<ul>\n<ul>\n<li>\u00e9ditorialisation\n<ul>\n<li>Revues th\u00e9matiques : Paper.li, RebelMouse, Scoop.it<\/li>\n<li>Revues presse : StumbleUpon, Storify,<\/li>\n<li>Plateformes d\u2019agr\u00e9gation : SlideShare, Pearltrees<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/ul>\n<ul>\n<li>Le calendrier de publication\n<ul>\n<li>diffusion<\/li>\n<li>Outils d\u2019automatisation<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/div>\n<\/div>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-etablir-une-strategie-de-marketing-de-contenu-efficace-28898879326\" target=\"_blank\">R\u00e9server votre place pour le 7 f\u00e9vrier 2017 !<\/a><\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-etablir-une-strategie-de-marketing-de-contenu-efficace-28899029776\" target=\"_blank\">R\u00e9server votre place pour le 27 avril 2017!<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30861\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Date: 1er septembre 2016<br \/>Dur\u00e9e: Demi-journ\u00e9e <br \/>Formateur: Raymond Morin<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30861\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  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