{"id":30912,"date":"2016-04-28T00:17:15","date_gmt":"2016-04-28T04:17:15","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30912"},"modified":"2016-04-28T08:53:45","modified_gmt":"2016-04-28T12:53:45","slug":"cossette-signe-la-campagne-du-comite-olympique-canadien-la-plus-vaste-de-lhistoire-dequipe-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cossette-signe-la-campagne-du-comite-olympique-canadien-la-plus-vaste-de-lhistoire-dequipe-canada\/","title":{"rendered":"Cossette signe la campagne du Comit\u00e9 olympique canadien, la plus vaste de l&rsquo;histoire d&rsquo;\u00c9quipe Canada"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 27 avril 2016 &#8211; \u00c0 tout juste 100 jours des Jeux olympiques, le Comit\u00e9 olympique canadien (COC) vient de lancer sa campagne <i>Sang-froid<\/i> pour Rio 2016 \u2013 la plus vaste campagne de marque de l\u2019histoire d\u2019\u00c9quipe Canada.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30913 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/sang-froid-coc-cossette.png\" alt=\"sang-froid-coc-cossette\" width=\"608\" height=\"410\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">La nouvelle campagne fait fond sur le succ\u00e8s de <i>#NousSommeslHiver<\/i>, campagne du <a href=\"http:\/\/olympique.ca\/\" target=\"_blank\">COC<\/a> pour Sotchi 2014. Elle montre comment les paysages glac\u00e9s du Canada aident \u00e0 cr\u00e9er des athl\u00e8tes implacables, dot\u00e9s d\u2019une volont\u00e9 de fer et d\u2019une d\u00e9termination in\u00e9branlable, pour qu\u2019ils rivalisent avec le monde aux Jeux d\u2019hiver ou d\u2019\u00e9t\u00e9.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Con\u00e7ue par <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a>, la campagne comporte une vid\u00e9o de 60\u00a0secondes, un clip de 30\u00a0secondes, des publicit\u00e9s ext\u00e9rieures, des \u00e9l\u00e9ments num\u00e9riques et sept clips de 10\u00a0secondes sp\u00e9cialement cr\u00e9\u00e9s pour les r\u00e9seaux num\u00e9riques.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour la toute premi\u00e8re fois, la campagne a \u00e9t\u00e9 tourn\u00e9e \u00e0 un seul endroit: 12 athl\u00e8tes ont \u00e9t\u00e9 r\u00e9unis pendant deux jours sur une plage isol\u00e9e de la baie Georgienne, o\u00f9 plus de 40\u00a0heures de s\u00e9quences vid\u00e9o ont \u00e9t\u00e9 tourn\u00e9es. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Les 12\u00a0espoirs olympiques de Rio\u00a02016 qui ont particip\u00e9 au projet sont:<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Jennifer Abel, plongeon (Montr\u00e9al, Qc)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Heather Bansley, volleyball de plage (Waterdown, Ont.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Aaron Brown, athl\u00e9tisme \u2013 sprints (Toronto, Ont.)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Mandy Bujold, boxe (Kitchener, Ont.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Ryan Cochrane, natation (Victoria, C.-B.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Mark de Jonge, cano\u00eb-kayak de vitesse (Halifax, N.-\u00c9.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Liz Gleadle, athl\u00e9tisme \u2013 lancer du javelot (Vancouver, C.-B.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Sarah Pavan, volleyball de plage (Kitchener, Ont.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Catharine Pendrel, v\u00e9lo de montagne (Kamloops, C.-B.)<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">Milos Raonic, tennis (Thornhill, Ont.)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Katerine Savard, natation (Pont-Rouge, Qc)<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Justyn Warner, athl\u00e9tisme \u2013 sprints (Markham, Ont.)<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\">\u00a0<\/span><span class=\"s1\"><i>Sang-froid<\/i>, une campagne qui sera diffus\u00e9e pendant trois mois, a d\u2019abord \u00e9t\u00e9 d\u00e9voil\u00e9e dans les m\u00e9dias num\u00e9riques d\u2019\u00c9quipe Canada et les r\u00e9seaux sociaux des athl\u00e8tes canadiens afin que les partisans soient les premiers \u00e0 la d\u00e9couvrir.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Nos olympiens qui se mesureront au reste du monde \u00e0 Rio 2016 ne sont pas que des athl\u00e8tes d\u2019\u00e9t\u00e9, ce sont d\u2019abord et avant tout des athl\u00e8tes canadiens. Nous avons l\u2019hiver dans le sang et dans notre ADN. La campagne met en \u00e9vidence l\u2019aplomb de nos athl\u00e8tes d\u2019\u00e9t\u00e9 qui n\u2019ont pas froid aux yeux. Il s\u2019agit d\u2019une c\u00e9l\u00e9bration en images, magnifiquement film\u00e9es, du c\u0153ur, du cran et du feu sacr\u00e9 de nos athl\u00e8tes canadiens en comp\u00e9tition \u00e0 Rio. La campagne rappelle que c\u2019est gr\u00e2ce \u00e0 l\u2019hiver que nous sommes qui nous sommes, et que c\u2019est ce qui d\u00e9finit notre pays, peu importe la saison que nos athl\u00e8tes ont choisi<\/span><span class=\"s2\">.\u00bb &#8211;\u00a0<\/span><span class=\"s1\">Derek Kent, chef du marketing, Comit\u00e9 olympique canadien.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Le 1<\/span><span class=\"s2\"><sup>er<\/sup><\/span><span class=\"s1\">\u00a0juillet, \u00e0 l\u2019occasion de la f\u00eate du Canada, la campagne sera lanc\u00e9e \u00e0 plus grande \u00e9chelle \u00e0 la t\u00e9l\u00e9vision et en vid\u00e9o, dans la presse \u00e9crite, sur supports m\u00e9diatiques ext\u00e9rieurs ainsi que dans les m\u00e9dias num\u00e9riques et sociaux afin de joindre tous les Canadiens. Des d\u00e9tails \u00e0 propos de nouveaux partenariats importants seront aussi annonc\u00e9s sous peu.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\"><span class=\"s1\">Lorsqu\u2019il s\u2019agit de sports, le public s\u2019int\u00e9resse autant aux histoires des athl\u00e8tes qu\u2019aux \u00e9preuves m\u00eames. Ailleurs dans le monde, on dit que le Canada est un pays d\u2019hiver, et c\u2019est certainement vrai. L\u2019hiver nous rend plus endurants et plus forts\u2026 dans tous les sports.\u00bb-\u00a0<\/span><span class=\"s1\">Peter Ignazi, directeur artistique, Cossette.<\/span><\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/hxGM65KVgQs\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span>\u00a0<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Agence de publicit\u00e9 :\u00a0Cossette<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Directeurs artistiques\u00a0: Peter\u00a0Ignazi, Carlos Moreno<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Directeur\u00a0: Mark Zibert<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Maison de production\u00a0: Skin and Bones<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Montage\u00a0: Saints Editorial<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence de presse\u00a0: OMD<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence de communications officielle\u00a0: North Strategic<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30912\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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Sang-froid pour Rio 2016, sign\u00e9e Cossette.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30912\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ 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