{"id":30948,"date":"2016-04-28T00:15:40","date_gmt":"2016-04-28T04:15:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30948"},"modified":"2016-04-28T08:26:22","modified_gmt":"2016-04-28T12:26:22","slug":"attitude-marketing-signe-une-campagne-facon-food-porn-pour-maison-des-futailles","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/attitude-marketing-signe-une-campagne-facon-food-porn-pour-maison-des-futailles\/","title":{"rendered":"Attitude Marketing signe une campagne fa\u00e7on \u00abfood porn\u00bb pour Maison des Futailles"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 28 avril 2016 &#8211; Attitude Marketing a produit la derni\u00e8re campagne t\u00e9l\u00e9vis\u00e9e de Maison des Futailles afin de promouvoir 4 vins d\u2019\u00e9piceries en faisant un parall\u00e8le entre la provenance des vins et la cuisine de ces r\u00e9gions viticoles.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30949 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/maison-futailles-attitude-mkg-2.png\" alt=\"maison-futailles-attitude-mkg-2\" width=\"557\" height=\"246\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019\u00e9quipe de cr\u00e9ation d\u2019Attitude Marketing a ainsi d\u00e9velopp\u00e9 un univers graphique ultra l\u00e9ch\u00e9 avec des gros plans qui mettent d\u00e9finitivement l\u2019eau \u00e0 la bouche. <\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Notre approche \u00e9tait centr\u00e9 autour du go\u00fbt et l\u2019id\u00e9e \u00e9tait de souligner que tous les ingr\u00e9dients d\u2019un souper savoureux se trouvent \u00e0 l\u2019\u00e9picerie, y compris le vin\u00bb, explique Yannick Robitaille, directeur cr\u00e9atif de l\u2019agence. <\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30950 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/maison-futailles-attitude-mkg.png\" alt=\"maison-futailles-attitude-mkg\" width=\"938\" height=\"273\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">En ondes depuis la semaine du 4 avril &#8211; en commandite de l\u2019\u00e9mission Les \u00c9changistes de Radio-Canada &#8211; la campagne est aussi soutenue par de la PLV et des placements sur le site Web et dans le magazine Ricardo.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0OWnze1QeeU?list=PLVL5fVcuA6uQbA4r-YhXNQ0naqZmxqKaP\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur : <a href=\"http:\/\/futailles.com\/fr\/\" target=\"_blank\">Maison des Futailles<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence : Attitude Marketing<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Groupe conseil : Martin Dionne, M\u00e9lanie Gascon<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation : Yannick Robitaille<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production vid\u00e9o : Madore Productions (Pierre-Alain Faubert et Christian Lacroix)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Post-production : Studio Elements<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Son : Bam Library<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Stylisme et accessoires : Anne Gagn\u00e9, Sylvain Riel, Martin Gauthier<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 propos d\u2019Attitude Marketing<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\"><a href=\"http:\/\/attitudemarketing.ca\/\" target=\"_blank\">Attitude Marketing<\/a> est une agence de marketing bas\u00e9e \u00e0 Saint-Lambert qui propose des strat\u00e9gies originales et cr\u00e9atives pour des mandats ayant trait \u00e0 l\u2019image de marque, le shopper marketing, le marketing de contenu ou encore le web et les m\u00e9dias. L\u2019agence travaille depuis plus de 10 ans pour des organisations de tous les horizons, mais a aussi d\u00e9velopp\u00e9 une connaissance marqu\u00e9e de certains secteurs d\u2019activit\u00e9 dont l\u2019alimentation et biens de consommation, le pharmaceutique, les regroupements f\u00e9d\u00e9r\u00e9s et franchis\u00e9s et les PME \u00e9mergentes avec des clients prestigieux comme les Producteurs laitiers du Canada, Lassonde, Hain-Celestial Canada ou encore Incognito.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_30948\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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