{"id":30986,"date":"2016-04-29T00:28:18","date_gmt":"2016-04-29T04:28:18","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=30986"},"modified":"2016-04-29T09:05:43","modified_gmt":"2016-04-29T13:05:43","slug":"lg2-lance-une-operation-seduction-aupres-des-clients-americains","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-lance-une-operation-seduction-aupres-des-clients-americains\/","title":{"rendered":"lg2 lance une op\u00e9ration s\u00e9duction aupr\u00e8s des clients am\u00e9ricains"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 29 avril 2016 &#8211; Alors que le dollar canadien est \u00e0 son plus bas niveau en pr\u00e8s de 13 ans, une\u00a0agence canadienne de communication veut montrer aux clients am\u00e9ricains les avantages financiers qu\u2019un huard\u00a0faible peut leur offrir en venant faire des affaires au nord de la fronti\u00e8re.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-30987 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/lg2-usa.png\" alt=\"lg2-usa\" width=\"529\" height=\"313\" \/><\/p>\n<p class=\"p1\"><a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a>, l\u2019une des agences canadiennes les plus r\u00e9compens\u00e9es, a lanc\u00e9 <span class=\"s1\"><a href=\"https:\/\/www.lg2xchange.ca\/\" target=\"_blank\">lg2xchange.ca<\/a><\/span>, un microsite sur lequel les\u00a0compagnies am\u00e9ricaines peuvent convertir instantan\u00e9ment leur budget publicitaire en dollars canadiens.<\/p>\n<p class=\"p1\">Les\u00a0compagnies peuvent ensuite s\u00e9curiser leur budget au taux de change am\u00e9ricain en temps r\u00e9el. Le concept met\u00a0en lumi\u00e8re le fait que le dollar am\u00e9ricain a \u00e9t\u00e9 nettement sup\u00e9rieur au huard canadien \u2013 de 25% \u00e0 40%.<\/p>\n<p class=\"p1\">Une\u00a0courte vid\u00e9o faisant la promotion du microsite nous d\u00e9montre ce que 35% plus de cr\u00e9ativit\u00e9, de strat\u00e9gie, de\u00a0design, de service, etc. signifie chez lg2.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/C5fsHBsaAaU\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Des secteurs comme ceux du voyage, du tourisme et des \u00e9tudes postsecondaires tirent profit du faible dollar\u00a0canadien. Le maire de Toronto s\u2019est m\u00eame rendu \u00e0 Hollywood afin d\u2019attirer des productions cin\u00e9matographiques\u00a0au Canada, alors,\u00a0pourquoi ne pas le faire pour notre industrie \u00e9galement?\u00bb, mentionne Jeremy Gayton, associ\u00e9 et pr\u00e9sident du bureau torontois de lg2.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de lg2<\/span><\/h3>\n<p class=\"p1\">Habitu\u00e9e au rayonnement international, l\u2019agence a r\u00e9colt\u00e9 cinq Lions \u00e0 Cannes en 2015 et a \u00e9t\u00e9 nomm\u00e9e\u00a0l\u2019Agence canadienne de l\u2019ann\u00e9e aux Clio Awards. \u00c0 ce jour, lg2 est la plus grande agence canadienne\u00a0ind\u00e9pendante, avec plus de 230 employ\u00e9s r\u00e9partis dans ses bureaux de Toronto, Montr\u00e9al et Qu\u00e9bec.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN 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