{"id":31001,"date":"2016-05-02T00:30:10","date_gmt":"2016-05-02T04:30:10","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31001"},"modified":"2016-05-02T10:03:01","modified_gmt":"2016-05-02T14:03:01","slug":"les-evenements-marketing-et-communication-de-la-semaine-11","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-11\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><span style=\"color: #000080;\">3 mai<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-29614 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/releve-comm-iabc-event.jpg\" alt=\"releve-comm-iabc-event\" width=\"510\" height=\"191\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">La rel\u00e8ve en comm\u2019: vers une \u00e8re de changement<\/span><\/h2>\n<p>Vous \u00eates un nouveau venu dans le domaine ou vous venez de recevoir votre dipl\u00f4me? RDV \u00e0\u00a0l\u2019\u00e9dition 2016 de l\u2019\u00e9v\u00e9nement de l\u2019IABC\/Montr\u00e9al, dont le th\u00e8me sera \u00abLa rel\u00e8ve en Comm: Vers une \u00e8re de changement\u00bb.<\/p>\n<p>L\u2019an dernier, vous avez rencontr\u00e9 gr\u00e2ce \u00e0 l\u2019<a href=\"http:\/\/montreal.iabc.com\/\" target=\"_blank\">IABC\/Montr\u00e9al<\/a> des professionnels chevronn\u00e9s d\u2019entreprises comme L\u2019Or\u00e9al, Hill + Knowlton, Prospek et Lise Watier Cosm\u00e9tiques.<\/p>\n<p>Attendez de voir qui sera des n\u00f4tres cette ann\u00e9e!<\/p>\n<p>Les communicateurs les plus en vue de Montr\u00e9al donneront aux nouveaux professionnels des conseils sur la fa\u00e7on de mousser leur profil et leur parleront des comp\u00e9tences g\u00e9n\u00e9rales qui changent la donne au travail.<\/p>\n<p>R\u00e9servez votre billet d\u00e8s <span class=\"text_exposed_show\">maintenant pour profiter du tarif de pr\u00e9inscription; ne manquez pas cette occasion de mettre votre carri\u00e8re en branle!<br \/>\n<\/span><\/p>\n<p><span class=\"text_exposed_show\"><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 3 mai 2016, de 17 h 30 h \u00e0 21 h 00<\/span><\/p>\n<p><span class=\"text_exposed_show\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> Pub L\u2019\u00cele Noire au 1649, rue Saint-Denis, Montr\u00e9al, Qu\u00e9bec<\/span><\/p>\n<p><span class=\"text_exposed_show\"><span style=\"color: #000080;\"><strong>Quoi?<\/strong><\/span> Des prix de pr\u00e9sence sensationnels, des cocktails, des hors-d\u2019\u0153uvre, du r\u00e9seautage \u00e9clair et des \u00e9changes enrichissants.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"https:\/\/www.facebook.com\/events\/212413882459729\/\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">3 mai<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-13669 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600.jpg\" alt=\"linkedin-computer-600\" width=\"338\" height=\"211\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600.jpg 600w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/02\/linkedin-computer-600-300x188.jpg 300w\" sizes=\"(max-width: 338px) 100vw, 338px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Ma\u00eetriser Linkedin pour les ventes B2B (Social Selling)<\/span><\/h2>\n<p>Isarta propose une formation afin de ma\u00eetriser LinkedIn pour vos ventes B2B.<\/p>\n<p>En participant \u00e0 cette formation vous allez acqu\u00e9rir des comp\u00e9tences par la pratique pour:<\/p>\n<ul>\n<li>Conna\u00eetre les forces et faiblesses des diff\u00e9rents canaux de prospection (essentiellement\u00a0Linkedin)<\/li>\n<\/ul>\n<ul>\n<li>D\u00e9finir une strat\u00e9gie de prospection et mettre en place un processus d\u2019entonnoir<\/li>\n<\/ul>\n<ul>\n<li>Exp\u00e9rimenter la strat\u00e9gie et mettre en place le processus pendant la formation<\/li>\n<\/ul>\n<ul>\n<li>Pr\u00e9parer un script percutant pour la prise de rendez-vous<\/li>\n<\/ul>\n<ul>\n<li>Argumenter avec impact pour contrer les objections du prospect.<\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 3 mai 2016<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> 500 Sherbrooke Ouest, Montr\u00e9al<\/p>\n<p><span style=\"color: #000080;\"><strong>Combien?<\/strong><\/span> Pr\u00e9vente 345$ \/ R\u00e9gulier 425$<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"http:\/\/isarta.com\/formations\/?event=formation-le-developpement-des-affaires-b2b-a-lere-numerique\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">4 mai<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-30937 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/prix-media.png\" alt=\"prix-media\" width=\"421\" height=\"182\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Soir\u00e9e Prix M\u00e9dia<\/span><\/h2>\n<p>Venez c\u00e9l\u00e9brer les 15 ans du concours!<\/p>\n<p class=\"p1\"><span class=\"s1\">C\u2019est mercredi le 4 mai prochain, au Palais des congr\u00e8s de Montr\u00e9al, que seront remis les troph\u00e9es aux grands gagnants de l\u2019\u00e9dition 2016 des Prix M\u00e9dia, le concours qui r\u00e9compense les meilleures strat\u00e9gies m\u00e9dias au Qu\u00e9bec.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La soir\u00e9e d\u00e9butera \u00e0 18h avec un cocktail pour vous permettre de r\u00e9seauter et de rencontrer vos coll\u00e8gues. \u00c0 19h, la soir\u00e9e se poursuivra avec la remise de prix assise, en style th\u00e9\u00e2tre. La soir\u00e9e se terminera avec un repas gastronomique servi en tables de 10 personnes.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Pour la premi\u00e8re fois cette ann\u00e9e, la liste courte des finalistes a \u00e9t\u00e9 d\u00e9voil\u00e9e. Parmi ces finalistes, le jury a attribu\u00e9 des Prix et des Grands Prix. Ces strat\u00e9gies seront honor\u00e9es lors de la remise de prix.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le\u00a0<\/span><span class=\"s1\">4 mai 2016<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong> <\/span>Palais des congr\u00e8s,\u00a0<\/span><span class=\"s1\">1001 Place Jean-Paul Riopelle, Montr\u00e9al<\/span><\/p>\n<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"http:\/\/concours.infopresse.com\/media\/presentation?_ga=1.246227526.378272066.1457532281&amp;c_rid=57vs015mrViTaDg1460567819%7C16393625&amp;utm_campaign=246815_Lancement_soir%C3%A9e_Prix_M%C3%A9dia_Relance2&amp;utm_medium=email&amp;utm_source=INFOPRESSE_MASTER-All_Users\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\" style=\"text-align: center;\"><span style=\"color: #000080;\">5 mai<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-29642 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/prix-numix-2016.png\" alt=\"prix-numix-2016\" width=\"389\" height=\"159\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Gala Concours Numix 2016<\/span><\/h2>\n<p>Un \u00e9v\u00e9nement rassembleur qui contribue au rayonnement de notre industrie.<\/p>\n<p>Les m\u00e9dias num\u00e9riques sont en constante mutation et les PRIX NUMIX refl\u00e8te cette \u00e9volution en proposant chaque ann\u00e9e de nouvelles cat\u00e9gories.<\/p>\n<p>Pour cette septi\u00e8me \u00e9dition, les cat\u00e9gories \u00abYoutubeurs\u00bb et \u00ab\u00a0Contenu de marque\u00a0\u00bb font leur apparition, la r\u00e9alit\u00e9 virtuelle prend aussi sa place et plusieurs cat\u00e9gories sont red\u00e9finies afin de bien repr\u00e9senter les tendances de l\u2019heure et les r\u00e9alit\u00e9s de l\u2019industrie.<\/p>\n<p>Incessamment, un nouveau webmagazine \u00e9dit\u00e9 par le RPM va prendre l\u2019affiche. Cette plateforme va nous faire d\u00e9couvrir les r\u00e9cipiendaires des NUMIX en donnant la parole \u00e0 leurs cr\u00e9ateurs. Notre industrie regorge de gens brillants, cr\u00e9atifs et passionn\u00e9s et c\u2019est pour les mettre en lumi\u00e8re et faire rayonner leurs r\u00e9alisations que cette nouvelle plateforme sera bient\u00f4t mise en ligne.<\/p>\n<p>En plus de reconna\u00eetre l\u2019excellence, les NUMIX font rayonner les cr\u00e9ateurs d\u2019ici !<\/p>\n<p>La p\u00e9riode d\u2019inscription pour les PRIX START-UP NUMIX se termine le 1er avril.<\/p>\n<p>Il y a trois cat\u00e9gories:<\/p>\n<ul>\n<li>Cr\u00e9ativit\u00e9 \u00e9mergente<\/li>\n<li>Jeu vid\u00e9o Indie<\/li>\n<li>Application mobile<\/li>\n<\/ul>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 5 mai 2016.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> Th\u00e9\u00e2tre du Monument-National, Montr\u00e9al.<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"http:\/\/www.numix.ca\/\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><span style=\"color: #000080;\">6 mai\u00a0<\/span><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-28342 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/rona-apcm.png\" alt=\"rona-apcm\" width=\"416\" height=\"110\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">D\u00e9jeuner strat\u00e9gie APCM: le cas RONA<\/span><\/h2>\n<p>Fleuron de l\u2019\u00e9conomie canadienne fond\u00e9 en 1939, RONA a amorc\u00e9 en 2013 un important processus de r\u00e9\u00e9valuation et de restructuration afin d\u2019affronter un march\u00e9 hyper-concurrentiel.<\/p>\n<p>Quelles strat\u00e9gies marketing ont \u00e9t\u00e9 d\u00e9ploy\u00e9es durant de cette p\u00e9riode de transition et quelles le\u00e7ons en tirer?<\/p>\n<p>Le 6 mai, Claire Bara, vice-pr\u00e9sidente marketing fera le point sur les d\u00e9fis et les grandes r\u00e9alisations de la nouvelle \u00e8re marketing chez RONA, notamment l\u2019optimisation et la diff\u00e9rentiation du portefeuille des banni\u00e8res, le virage digital, la mise en place d\u2019une strat\u00e9gie CRM performante et la r\u00e9organisation compl\u00e8te des \u00e9quipes marketing.<\/p>\n<p>Cette pr\u00e9sentation interactive vous offrira un survol des changements instaur\u00e9s ainsi que de leurs impacts sur l\u2019organisation et sur la performance marketing.<\/p>\n<p>Ne manquez pas cette occasion d\u2019\u00e9changer avec Claire Bara le 6 mai prochain.<\/p>\n<p>Les D\u00e9jeuners Strat\u00e9gies du R\u00e9seau\u00a0APCM font toujours salle comble. Faites vite, les places sont limit\u00e9es!<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le vendredi 6 mai 2016 de 7h30 \u00e0 9h30.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0Maison Notman,\u00a0<span class=\"street-address\">51, rue Sherbrooke O<\/span><span class=\"delimiter\">,<\/span> <span class=\"locality\">Montr\u00e9al.<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"https:\/\/apcm.biz\/activite\/le-deploiement-dune-nouvelle-ere-marketing-le-cas-rona\/\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31001\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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