{"id":31036,"date":"2016-05-02T01:50:19","date_gmt":"2016-05-02T05:50:19","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31036"},"modified":"2016-05-02T09:07:43","modified_gmt":"2016-05-02T13:07:43","slug":"quatre-campagnes-lancees-pour-la-fete-des-meres","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/quatre-campagnes-lancees-pour-la-fete-des-meres\/","title":{"rendered":"Quatre campagnes lanc\u00e9es pour la f\u00eate des M\u00e8res"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">La f\u00eate des M\u00e8res approche et comme chaque ann\u00e9e, plusieurs entreprises profitent de l&rsquo;occasion pour souligner le m\u00e9rite et le travail des femmes et des mamans.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-31051 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/fete-des-meres-2016.png\" alt=\"fete-des-meres-2016\" width=\"555\" height=\"381\" \/><\/p>\n<p>Voici quatre campagnes publicitaires lanc\u00e9es \u00e0 l&rsquo;occasion de cette f\u00eate qui se tiendra cette ann\u00e9e (date \u00e0 ne surtout pas oublier!) le 8mai.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">P&amp;G souligne la force des mamans<\/span><\/h2>\n<p>B\u00e9n\u00e9ficiant d&rsquo;une grande visibilit\u00e9, \u00abStrong\u00bb constitue le plus r\u00e9cent volet de la campagne <em><a href=\"https:\/\/www.pg.com\/fr_FR\/news-views\/Inside_PG-Quarterly_Newsletter\/issue6\/jo-sotchi-campagne-merci-maman.html\">Merci Maman<\/a><\/em> de P&amp;G.<\/p>\n<p>Le message vise \u00e0 montrer l&rsquo;importance que jouent les m\u00e8res dans la vie de leurs enfants. Lanc\u00e9e \u00e0 100 jours des Jeux olympiques de Rio, la campagne suit le parcours de quatre mamans et de leurs enfants en route vers les Jeux olympiques de 2016.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/MQ3k6BFX2uw\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Une association entre JC Penney et Pinterest<\/span><\/h2>\n<p>JC Penney s&rsquo;est associ\u00e9 \u00e0 Pinterest, r\u00e9seau fr\u00e9quent\u00e9 en grande partie par une client\u00e8le f\u00e9minine, pour lancer une <a href=\"http:\/\/adage.com\/article\/cmo-strategy\/jc-penney-targets-moms-mother-s-day-pinterest-campaign\/303686\/\">campagne<\/a> originale.<\/p>\n<p>L&rsquo;entreprise installera des murs Pinterest de grandes dimensions dans dix centres commerciaux des \u00c9tats-Unis. Ces murs pr\u00e9senteront des tendances en termes d&rsquo;habillement ou encore de coiffure. L&rsquo;initiative vise \u00e0 attirer davantage de consommateurs dans les divers magasins du d\u00e9taillant.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Alessandra Ambrosio et sa fille en vedette<\/span><\/h2>\n<p>Le mannequin vedette br\u00e9silien Alessandra Ambrosio et sa fille sont au coeur de la derni\u00e8re campagne de Michael Kors, lanc\u00e9e \u00e0 l&rsquo;occasion de la f\u00eate des M\u00e8res.<\/p>\n<p>Intitul\u00e9e \u00abLike Mother, Like Daughter\u00bb, les photos et vid\u00e9os de la campagne, r\u00e9alis\u00e9es en noir et blanc, illustrent la complicit\u00e9 entre Ambrosio et sa fille, qui r\u00e9alisent ensemble diverses activit\u00e9s, comme la confection de cupcakes et du dessin.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/rNpnzaQaijE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Les m\u00e8res, ces dures \u00e0 cuire<\/span><\/h2>\n<p>La f\u00eate des M\u00e8res est une journ\u00e9e \u00e0 ne pas rater pour les fleuristes.<\/p>\n<p>Pour l&rsquo;occasion, le g\u00e9ant de la vente de fleurs Teleflora a repris comme trame de fond un discours du c\u00e9l\u00e8bre entra\u00eeneur de football Vince Lombardi, afin d&rsquo;illustrer le caract\u00e8re fort et h\u00e9ro\u00efque des m\u00e8res d&rsquo;aujourd&rsquo;hui.<\/p>\n<p>Intitul\u00e9e \u00ab#onetoughmother\u00bb, la campagne vise \u00a0entre autres \u00e0 rejoindre les hommes, une cible privil\u00e9gi\u00e9e des fleuristes en vue de la f\u00eate du 8 mai.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ESNw1VC67yc\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  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