{"id":31118,"date":"2016-05-04T01:52:27","date_gmt":"2016-05-04T05:52:27","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31118"},"modified":"2016-05-04T16:18:51","modified_gmt":"2016-05-04T20:18:51","slug":"chez-jetblue-les-pleurs-des-enfants-a-bord-sont-maintenant-apprecies","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/chez-jetblue-les-pleurs-des-enfants-a-bord-sont-maintenant-apprecies\/","title":{"rendered":"Pub: chez JetBLue, les pleurs des enfants \u00e0 bord sont maintenant appr\u00e9ci\u00e9s"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Dans la cat\u00e9gorie des campagnes originales qui font parler d\u2019elles, JetBlue a frapp\u00e9 fort cette semaine.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-31119 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/jetblue-bebe.png\" alt=\"jetblue-bebe\" width=\"478\" height=\"312\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Le transporteur \u00e0 rabais bas\u00e9 \u00e0 New-York a lanc\u00e9 son offre FlyBabies: celle-ci consiste \u00e0 offrir une r\u00e9duction<span class=\"Apple-converted-space\">\u00a0<\/span>aux passagers chaque fois qu\u2019un b\u00e9b\u00e9 pleure durant un vol. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Irritant notoire pour les passagers d\u2019un avion, le cri strident d\u2019un enfant en pleurs sera maintenant synonyme d\u2019\u00e9conomies chez <a href=\"http:\/\/www.jetblue.com\/\" target=\"_blank\">JetBlue<\/a>, qui offrira 25% \u00e0 chaque \u00e9v\u00e9nement de crise.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Via\u00a0une <span class=\"s2\">vid\u00e9o<\/span> ayant d\u00e9j\u00e0 r\u00e9colt\u00e9 plus de 150\u00a0000 vues en une journ\u00e9e sur YouTube, la compagnie illustre son concept dans un message de 3 minutes qui se termine ainsi: \u00abNext time, smile at a baby for crying out loud\u00bb.<span class=\"Apple-converted-space\">\u00a0<\/span>Cette campagne a \u00e9t\u00e9 \u00e9labor\u00e9e avec l\u2019agence <a href=\"http:\/\/us.mullenlowe.com\/\" target=\"_blank\">MullenLowe<\/a>.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/xQyfu1LrOSM\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><br \/>\n<span style=\"font-size: 24px; color: #000080;\">Pas \u00e0 leur premi\u00e8re exp\u00e9rience virale<\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">JetBLue, qui dessert principalement les \u00c9tats-Unis, les Bermudes et les Cara\u00efbes, n\u2019en est pas \u00e0 sa premi\u00e8re campagne virale. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Plus t\u00f4t cette\u00a0l\u2019ann\u00e9e, l\u2019entreprise avait diffus\u00e9 une vid\u00e9o o\u00f9, \u00e0 bord de l\u2019un de ses vols, elle offrait \u00e0 tous les passagers une paire de billets gratuits. Toutefois ceux-ci devaient s\u2019entendre unanimement sur la destination choisie: c&rsquo;est le Costa Rica qui l&rsquo;a emport\u00e9! <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Dans un contexte pr\u00e9-\u00e9lectoral aux \u00c9tats-Unis, l\u2019entreprise souhaitait, par le biais de cette exp\u00e9rience, monter que la dissension n\u2019a pas \u00e0 devenir la norme et que l\u2019on peut accomplir de belles choses lorsque l\u2019on est \u00e0 l\u2019\u00e9coute de l\u2019autre et ouvert aux compromis.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette vid\u00e9o, intitul\u00e9e\u00a0\u00ab<span class=\"s2\">Reach Across the Aisle\u00bb<\/span>, a r\u00e9colt\u00e9 plus d\u2019un million de vues depuis sa publication en f\u00e9vrier 2016. L\u2019initiative a aussi m\u00e9rit\u00e9 \u00e0 JetBLue une couverture m\u00e9diatique dans plusieurs m\u00e9dias nationaux et magazines sp\u00e9cialis\u00e9s en publicit\u00e9.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/EPurzKVTlU4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2 class=\"p1\"><span class=\"s1\"><b><br \/>\n<\/b><span style=\"font-size: 24px; color: #000080;\">Des billets gratuits pour les New-Yorkais<\/span><\/span><\/h2>\n<p class=\"p1\"><span class=\"s1\">En 2015, JetBLue s\u2019\u00e9tait \u00e9galement associ\u00e9e avec l\u2019agence MullenLowe pour mettre de l\u2019avant <a href=\"https:\/\/www.youtube-nocookie.com\/watch?v=1kvm74nsd-Q\"><span class=\"s2\">#NYCTakeoff<\/span><\/a>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette initiative prenait la forme d\u2019une chasse au tr\u00e9sor o\u00f9 180 billets gratuits \u00e9taient dissimul\u00e9s derri\u00e8re des affiches d\u2019abribus de New-York portant la mention \u00abOnly a Real New Yorker Can Pull This Off\u00bb<i>.<\/i>\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Le concept d\u2019offrir des rabais et des gratuit\u00e9s, peu original en soi, est donc au c\u0153ur des campagnes de JetBLue. En trouvant chaque fois une fa\u00e7on cr\u00e9ative de les distribuer, l\u2019initiative semble toutefois leur permettre de se d\u00e9marquer de brillante fa\u00e7on.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31118\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/chez-jetblue-les-pleurs-des-enfants-a-bord-sont-maintenant-apprecies\/\"  data-item_title=\"Pub: chez JetBLue, les pleurs des enfants \u00e0 bord sont maintenant appr\u00e9ci\u00e9s\"  data-item_date=\"2016-05-04T01:52:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans la cat\u00e9gorie des campagnes originales qui font parler d\u2019elles, JetBlue a frapp\u00e9 fort cette semaine.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31118\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/chez-jetblue-les-pleurs-des-enfants-a-bord-sont-maintenant-apprecies\/\"  data-item_title=\"Pub: chez JetBLue, les pleurs des enfants \u00e0 bord sont maintenant appr\u00e9ci\u00e9s\"  data-item_date=\"2016-05-04T01:52:27-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31118"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=31118"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31118\/revisions"}],"predecessor-version":[{"id":31162,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31118\/revisions\/31162"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=31118"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=31118"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=31118"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}