{"id":31303,"date":"2016-05-06T00:13:10","date_gmt":"2016-05-06T04:13:10","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31303"},"modified":"2016-05-06T08:48:59","modified_gmt":"2016-05-06T12:48:59","slug":"les-faita-a-lhonneur-de-la-campagne-de-tp1-pour-la-fondation-des-familles-entrepreneuriales","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-faita-a-lhonneur-de-la-campagne-de-tp1-pour-la-fondation-des-familles-entrepreneuriales\/","title":{"rendered":"Les Faita \u00e0 l&rsquo;honneur de la campagne de TP1 pour la Fondation des familles entrepreneuriales"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 5 mai 2016 &#8211; La <a href=\"https:\/\/businessfamilies.org\/fr\/\" target=\"_blank\">Fondation des familles entrepreneuriales<\/a>, une organisation\u00a0\u00e0 but non lucratif au service des chefs d\u2019entreprises et de leur famille, d\u00e9ploie une nouvelle\u00a0campagne et un site web pour son projet Initiative intraprenauriale, r\u00e9alis\u00e9s par TP1.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-31304 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/fondation-tp1-faita.png\" alt=\"fondation-tp1-faita\" width=\"488\" height=\"282\" \/><\/p>\n<p class=\"p1\">L&rsquo;intrapreneuriat consiste \u00e0 d\u00e9velopper une nouvelle entreprise au sein d\u2019une organisation\u00a0d\u00e9j\u00e0 bien \u00e9tablie. C\u2019est la concentration des efforts de deux g\u00e9n\u00e9rations d\u2019entrepreneurs.<\/p>\n<p class=\"p1\">Pour permettre sa r\u00e9ussite, le projet doit \u00eatre soutenu par une entreprise m\u00e8re, qui agit \u00e0\u00a0titre de levier. Opportunit\u00e9 importante pour l&rsquo;\u00e9conomie du Qu\u00e9bec, l\u2019intrapreneuriat est\u00a0cependant peu connu et les exemples de succ\u00e8s sont moins m\u00e9diatis\u00e9s que ceux des\u00a0startups.<\/p>\n<p class=\"p1\">Pour illustrer ce concept, TP1 a imagin\u00e9 une vid\u00e9o mettant en vedette Elena Faita (Dante,\u00a0Mezza Luna) et son fil Stefano (In The Kitchen with Stefano, Impasto, Gema, Chez\u00a0Tousignant).<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">La famille est un tremplin au succ\u00e8s entrepreneurial. L\u2019histoire de la famille Faita est un\u00a0exemple parfait qui explique comment l\u2019aide familiale peut \u00eatre un excellent carburant \u00e0 la\u00a0r\u00e9alisation personnelle. La mission de l\u2019Initiative Intrapreneuriale est justement d\u2019outiller les\u00a0familles afin qu\u2019elles r\u00e9alisent leur plein potentiel \u00bb, souligne Stephanie Laurin, directrice\u00a0marketing de la fondation.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/player.vimeo.com\/video\/164666189?title=0&amp;amp;byline=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">St\u00e9phanie ALebon,\u00a0conseill\u00e8re chez TP1, explique:<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Nous voulions que l\u2019histoire parle d\u2019elle-m\u00eame.\u00a0Nous d\u00e9sirions nous \u00e9loigner du\u00a0t\u00e9moignage classique, tout en pr\u00e9servant l\u2019authenticit\u00e9 de cette approche. Nous avons donc\u00a0invit\u00e9 les Faita \u00e0 raconter leur parcours professionnel d\u2019une mani\u00e8re personnelle et\u00a0inspirante. C\u2019est avec leur voix, leurs mains et leurs souvenirs qu\u2019Elena et Stefano nous\u00a0partagent leurs succ\u00e8s d\u2019affaires. Notre objectif \u00e9tait d\u2019inspirer d\u2019autres familles\u00a0entrepreneuriales en d\u00e9montrant l\u2019\u00e9tendue des possibilit\u00e9s de l\u2019intrapreneuriat\u00bb<\/span>.<\/p>\n<\/blockquote>\n<p class=\"p1\">\n<p class=\"p1\">Cette offensive est aussi support\u00e9e par <a href=\"https:\/\/intrapreneuriat.org\/\" target=\"_blank\">un\u00a0<span class=\"s1\">site Web <\/span>informatif<\/a> et une campagne m\u00e9dia.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\">Annonceur: Fondation des familles entrepreneuriales St\u00e9phanie\u00a0Laurin<\/p>\n<p class=\"p1\">Agence: TP1<\/p>\n<p class=\"p1\">Gestionnaire de projet : Laurent-Simon\u00a0Lapierre<\/p>\n<p class=\"p1\">Strat\u00e9gie : St\u00e9phanie A-Lebon<\/p>\n<p class=\"p1\">Conception-r\u00e9daction:\u00a0St\u00e9phanie A-Lebon,\u00a0Gabriel Allaire, Beno\u00eet Sourrieu<\/p>\n<p class=\"p1\">Production : Gorditos Nancy\u00a0Thibodeau<\/p>\n<p class=\"p1\">Directeur de production : JeanLuc\u00a0Della Montagna<\/p>\n<p class=\"p1\">R\u00e9alisateur : LouPascal\u00a0Tremblay<\/p>\n<p class=\"p1\">Directeur photo : Beno\u00eet JonesVall\u00e9e<\/p>\n<p class=\"p1\">Machino : Yves Moisan<\/p>\n<p class=\"p1\">Direction artistique : Sauterelle Design M\u00e9lanie\u00a0Truchon et \u00c9milie Frenette<\/p>\n<p class=\"p1\">Coordination : Alice Stip<\/p>\n<p class=\"p1\">Assistant de production : Simon Boisson<\/p>\n<p class=\"p1\">Montage Offline : Beno\u00eet Jones-Vall\u00e9e<\/p>\n<p class=\"p1\">Montage Online : J\u00e9r\u00e9mie Guy-B\u00e9land<\/p>\n<p class=\"p1\">Finition sonore : Cult Nation Jean-David\u00a0Perron<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0\u00a0propos de TP1<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.tp1.ca\/\" target=\"_blank\">TP1<\/a> est une agence num\u00e9rique int\u00e9gr\u00e9e <\/span>offrant des exp\u00e9riences en ligne qui font r\u00e9agir.\u00a0Fond\u00e9e \u00e0 Montr\u00e9al en 2005, TP1 a \u00e9t\u00e9 l\u2019une des premi\u00e8res agences \u00e0 adapter la\u00a0m\u00e9thodologie agile au monde de la cr\u00e9ation et du marketing. L\u2019\u00e9quipe est compos\u00e9e de plus\u00a0de 40 sp\u00e9cialistes passionn\u00e9s de strat\u00e9gie, de design et de technologie. TP1 a pilot\u00e9 des\u00a0projets d\u2019envergure pour des clients tels que le groupe Bel, le Mus\u00e9e canadien de l\u2019histoire,\u00a0Corus M\u00e9dia, Raymond Chabot Grant Thornton, Industrielle Alliance, Lassonde, L\u2019Or\u00e9al,\u00a0Naya, Ski Bromont, la Soci\u00e9t\u00e9 de transport de Montr\u00e9al et TVA Nouvelles.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31303\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  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