{"id":31590,"date":"2016-05-13T01:09:46","date_gmt":"2016-05-13T05:09:46","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31590"},"modified":"2016-05-13T14:08:23","modified_gmt":"2016-05-13T18:08:23","slug":"bleublancrouge-et-toyota-de-sans-genie-a-genie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/bleublancrouge-et-toyota-de-sans-genie-a-genie\/","title":{"rendered":"Publicit\u00e9: Bleublancrouge et Toyota, de sans-g\u00e9nie \u00e0 g\u00e9nie"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 13 mai 2016 &#8211; Depuis le d\u00e9but de l\u2019ann\u00e9e 2016, l\u2019agence Bleublancrouge signe la\u00a0plus r\u00e9cente campagne de l\u2019Association des concessionnaires Toyota du Qu\u00e9bec.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-31592 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/bbr-toyota-2.png\" alt=\"bbr-toyota-2\" width=\"585\" height=\"363\" \/><\/p>\n<p class=\"p1\">La plateforme\u00a0publicitaire \u00abG\u00e9nie sans-g\u00e9nie\u00bb d\u00e9montre, gr\u00e2ce \u00e0 des situations cocasses articul\u00e9es autour d\u2019une\u00a0d\u00e9cision ou d\u2019une situation \u00e0 laquelle tous peuvent s\u2019identifier, que l\u2019achat d\u2019un v\u00e9hicule Toyota\u00a0est un choix intelligent.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">\u00c7a nous arrive tous d\u2019\u00eatre un peu sans-g\u00e9nie, mais quand vient le temps de faire un choix\u00a0important, comme l\u2019achat d\u2019un v\u00e9hicule, des milliers de Qu\u00e9b\u00e9cois font un choix intelligent en\u00a0se procurant une Toyota. La r\u00e9putation de Toyota en mati\u00e8re de qualit\u00e9 et de fiabilit\u00e9 n\u2019est plus\u00a0\u00e0 faire. Ils ont raison d\u2019en \u00eatre fiers. C\u2019est ce sentiment que nous avons voulu d\u00e9montrer avec le\u00a0<span class=\"s2\">sourire dans cette campagne <\/span>\u00bb, explique Jonathan Rouxel, associ\u00e9, vice-pr\u00e9sident et directeur\u00a0de la cr\u00e9ation chez Bleublancrouge.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\">Deux publicit\u00e9s saisonni\u00e8res ont d\u00e9j\u00e0 \u00e9t\u00e9 diffus\u00e9es en d\u00e9but d\u2019ann\u00e9e, suivies de deux nouvelles\u00a0lanc\u00e9es en avril. La campagne se transporte de plus sur <a href=\"https:\/\/www.facebook.com\/toyotaquebec\/\" target=\"_blank\">la page Facebook <span class=\"s3\">Toyota Qu\u00e9bec<\/span><\/a>, o\u00f9 du\u00a0contenu original invite les internautes \u00e0 partager leurs meilleurs fails dans des cat\u00e9gories\u00a0d\u00e9termin\u00e9es, courant ainsi la chance de se faire parodier.<\/p>\n<p class=\"p2\">Et parce qu\u2019on a tous un g\u00e9nie en\u00a0nous, d\u2019autres prix viendront s\u2019ajouter au cours de la campagne!<\/p>\n<p class=\"p1\">Cette campagne publicitaire se d\u00e9clinera \u00e0 la t\u00e9l\u00e9vision, sur le web, \u00e0 la radio et sur les m\u00e9dias\u00a0sociaux jusqu\u2019en juin 2016.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/0_mu63Ft9SY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/bLVqA7UmWm0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/QS1_FP46ynE\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/tCpvd9ZS9tk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Bleublancrouge<\/span><\/h3>\n<p class=\"p1\"><a href=\"http:\/\/www.bleublancrouge.ca\/\" target=\"_blank\">Bleublancrouge<\/a> est une agence de communication marketing situ\u00e9e \u00e0 Montr\u00e9al et reconnue\u00a0comme l\u2019une des dix agences les plus cr\u00e9atives au Canada. Le m\u00e9tier de cette agence : le\u00a0changement. Depuis plus de 30 ans, les annonceurs qui choisissent Bleublancrouge\u00a0comprennent le monde qui les entoure et partagent le m\u00eame d\u00e9sir de faire \u00e9quipe avec un\u00a0partenaire courageux qui saura les accompagner dans le changement. Ils cherchent une relation\u00a0bas\u00e9e sur la confiance, la transparence et le courage.<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31590\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bleublancrouge-et-toyota-de-sans-genie-a-genie\/\"  data-item_title=\"Publicit\u00e9: Bleublancrouge et Toyota, de sans-g\u00e9nie \u00e0 g\u00e9nie\"  data-item_date=\"2016-05-13T01:09:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Depuis le d\u00e9but de l\u2019ann\u00e9e 2016, l\u2019agence Bleublancrouge signe la plus r\u00e9cente campagne de l\u2019Association des concessionnaires Toyota du Qu\u00e9bec.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31590\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/bleublancrouge-et-toyota-de-sans-genie-a-genie\/\"  data-item_title=\"Publicit\u00e9: Bleublancrouge et Toyota, de sans-g\u00e9nie \u00e0 g\u00e9nie\"  data-item_date=\"2016-05-13T01:09:46-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[186,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31590"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=31590"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31590\/revisions"}],"predecessor-version":[{"id":31622,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31590\/revisions\/31622"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=31590"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=31590"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=31590"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}