{"id":31856,"date":"2016-05-20T01:53:44","date_gmt":"2016-05-20T05:53:44","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31856"},"modified":"2016-05-21T13:51:33","modified_gmt":"2016-05-21T17:51:33","slug":"snapchat-tente-par-un-algorithme","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/snapchat-tente-par-un-algorithme\/","title":{"rendered":"Snapchat tent\u00e9 par un algorithme"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Facebook a depuis longtemps implant\u00e9 un algorithme sur sa plateforme, Twitter en a timidement introduit un et Instagram s&rsquo;appr\u00eaterait \u00e0 faire pareil. C&rsquo;est d\u00e9sormais au tour de Snapchat d&rsquo;envisager de sauter le pas.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-31868 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/snapchat.jpg\" alt=\"snapchat\" width=\"453\" height=\"237\" \/><\/p>\n<p>Selon le <a href=\"http:\/\/digiday.com\/platforms\/publishers-brands-get-ready-snapchat-algorithm\/\" target=\"_blank\">site Web Digiday<\/a>, Snapchat travaille sur un \u00abmoyen de classer et filtrer le contenu diffus\u00e9\u00bb par les marques et les m\u00e9dias.<\/p>\n<p>L\u2019objectif de cette r\u00e9flexion? Snapchat souhaite proposer les snaps les plus pertinents \u00e0 ses utilisateurs et contr\u00f4ler le nombre de publications provenant des marques et des m\u00e9dias. En ce moment, dans l\u2019\u00e9cran \u00abStories\u00bb, les snaps des amis, des marques et des m\u00e9dias sont affich\u00e9s de fa\u00e7on chronologique.<\/p>\n<p>Snapchat ne s\u2019en cache pas: le r\u00e9seau social souhaite implanter un algorithme similaire \u00e0 celui d\u00e9j\u00e0 pr\u00e9sent sur Facebook (\u00abnewsfeed ranking algorithm\u00bb) qui choisira automatiquement le contenu propos\u00e9 aux utilisateurs.<\/p>\n<p>Selon un m\u00e9dia proche de Snapchat:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Tout le monde a la possibilit\u00e9 de partager du contenu de fa\u00e7on gratuite, mais un algorithme p\u00e9nalisera certains comptes et en propulsera d\u2019autres\u00bb.<\/span><\/p><\/blockquote>\n<p>En implantant cet algorithme, Snapchat portera n\u00e9cessairement ombrage \u00e0 certains comptes, tout sp\u00e9cialement les marques. Certains m\u00e9dias, cha\u00eenes de t\u00e9l\u00e9vision et marques ont d\u00e9j\u00e0 leur place dans la section \u00abDiscover\u00bb, toutefois, ceux qui n\u2019y sont pas doivent alors se cr\u00e9er un compte personnel, tout comme Monsieur et Madame Tout-le-Monde.<\/p>\n<p>On peut pr\u00e9sumer que si ces comptes r\u00e9alisent des campagnes publicitaires sur Snapchat, ce nouvel algorithme pourrait s\u00e9rieusement les p\u00e9naliser et r\u00e9duire leur port\u00e9e, gratuite, pour l\u2019instant.<\/p>\n<p>Snapchat, c\u2019est tout m\u00eame plus de 100 millions d\u2019utilisateurs actifs par jour: pas \u00e9tonnant donc que les marques souhaitent y\u00a0\u00eatre pr\u00e9sentes. Mais\u00a0l\u2019implantation d\u2019un futur algorithme les obligera-t-elles, ainsi que les m\u00e9dias, \u00e0 payer pour exister sur la plateforme? La question se pose.<\/p>\n<p>De plus, cet algorithme pourrait-il affecter \u00e9galement le contenu des utilisateurs et de leurs amis? C\u2019est ce que fait Facebook en ce moment et ce que fera Instagram sous peu. Un dossier \u00e0 suivre&#8230;<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31856\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/snapchat-tente-par-un-algorithme\/\"  data-item_title=\"Snapchat tent\u00e9 par un algorithme\"  data-item_date=\"2016-05-20T01:53:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Snapchat envisagerait d&rsquo;implanter un algorithme sur sa plateforme pour classer et filtrer le contenu diffus\u00e9 par les marques et les m\u00e9dias. Quels seraient les impacts de cette d\u00e9cision? <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31856\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/snapchat-tente-par-un-algorithme\/\"  data-item_title=\"Snapchat tent\u00e9 par un algorithme\"  data-item_date=\"2016-05-20T01:53:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31856"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=31856"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31856\/revisions"}],"predecessor-version":[{"id":31870,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/31856\/revisions\/31870"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=31856"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=31856"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=31856"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}