{"id":31936,"date":"2016-05-24T00:04:50","date_gmt":"2016-05-24T04:04:50","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=31936"},"modified":"2016-05-24T17:27:28","modified_gmt":"2016-05-24T21:27:28","slug":"la-nouvelle-campagne-publicitaire-nationale-de-belairdirect-fait-voyager-dans-le-temps","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-nouvelle-campagne-publicitaire-nationale-de-belairdirect-fait-voyager-dans-le-temps\/","title":{"rendered":"La nouvelle campagne publicitaire nationale de belairdirect fait voyager dans le temps"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 24 mai 2016 &#8211; La nouvelle campagne publicitaire nationale de belairdirect, mettant en vedette le chevalier favori de tous, met de l\u2019avant l\u2019\u00e9volution de l\u2019assurance, d\u2019hier \u00e0 aujourd\u2019hui.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-31937 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/belairdirect.png\" alt=\"belairdirect\" width=\"584\" height=\"362\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette campagne met en valeur l\u2019outil de soumission rapide en ligne de <a href=\"http:\/\/www.belairdirect.com\/fr\/\" target=\"_blank\">belairdirect<\/a>, le moyen le plus rapide, le plus simple et le plus \u00e9volu\u00e9 d\u2019obtenir une soumission d\u2019assurance auto en trois minutes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La campagne publicitaire transporte les t\u00e9l\u00e9spectateurs au Moyen \u00c2ge pour d\u00e9montrer de quelle mani\u00e8re les clients de belairdirect ont un avantage quand vient le temps de prot\u00e9ger leur monture. On y voit le chevalier de belairdirect interagir de fa\u00e7on inhabituelle avec un chevalier m\u00e9di\u00e9val, d\u00e9montrant \u00e0 quel point il est plus facile de prot\u00e9ger ses biens de nos jours qu\u2019\u00e0 l\u2019\u00e9poque.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Avec cette nouvelle campagne publicitaire, nous voulions d\u00e9montrer que nous \u00e9voluons et cherchons continuellement \u00e0 rendre l\u2019assurance aussi facile et simple que possible pour nos clients.\u00a0Nous avons sorti le chevalier de belairdirect de la salle de conf\u00e9rence et l\u2019avons transport\u00e9 vers son milieu naturel en le faisant voyager dans le temps\u00bb, a affirm\u00e9 Martine Bouthillier, directrice du marketing chez belairdirect.\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">La campagne a \u00e9t\u00e9 \u00e9labor\u00e9e et produite par <a href=\"http:\/\/sidlee.com\/fr\/Cities\/Toronto\" target=\"_blank\">Sid Lee Toronto<\/a> et inclura des publicit\u00e9s t\u00e9l\u00e9vis\u00e9es qui seront diffus\u00e9es sur tout le territoire canadien. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">La publicit\u00e9 t\u00e9l\u00e9vis\u00e9e de trente secondes sera diffus\u00e9e au Qu\u00e9bec du 23 mai au 17 juillet et dans le reste du pays du 23 mai au 7 ao\u00fbt. Une version de type \u00abpre-roll\u00bb de 15 secondes sera en ligne du 23 mai au 19 juin.<\/span><\/p>\n<p class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/XuZYXE4wvFI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/l0RTvsMVe7I\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur\u00a0: belairdirect<b> <\/b>\u2014 Humberto Valencia, Martine Bouthillier, Suzanne Mawassi<br \/>\nAgence\u00a0: Sid Lee Toronto<br \/>\nMaison de Production\u00a0: Soft Citizen<br \/>\nR\u00e9alisation\u00a0: Aircastle<br \/>\nPostproduction\u00a0: Saints, Alter Ego<br \/>\nSon\u00a0: Apollo<br \/>\nM\u00e9dia\u00a0: PHD Montr\u00e9al<br \/>\n<\/span><b><\/b><\/p>\n<h3 class=\"p1\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0 propos de belairdirect<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">belairdirect est une compagnie d\u2019assurance, n\u00e9e au Qu\u00e9bec en 1955, qui compte aujourd\u2019hui plus de 1\u2009600 employ\u00e9s. belairdirect propose des produits d\u2019assurance automobile et habitation aux consommateurs et offre une solution facile et int\u00e9gr\u00e9e qui permet de communiquer directement avec un agent par t\u00e9l\u00e9phone, par Internet ou en personne gr\u00e2ce \u00e0 son r\u00e9seau de succursales. belairdirect a d\u2019ailleurs \u00e9t\u00e9 le premier assureur en assurance de dommages au monde \u00e0 vendre ses produits par l\u2019entremise d\u2019Internet, d\u00e9montrant ses qualit\u00e9s innovatrices. belairdirect est une filiale d\u2019Intact Corporation financi\u00e8re, le plus important fournisseur d\u2019assurance IARD au Canada (TSX\u00a0: IFC &#8211; <a href=\"http:\/\/www.intactcf.com\/\"><span class=\"s2\">www.intactcf.com<\/span><\/a>). Suivez belairdirect sur <a href=\"https:\/\/www.facebook.com\/belairdirect\"><span class=\"s2\">Facebook<\/span><\/a>, <a href=\"https:\/\/www.instagram.com\/belairdirect\/\"><span class=\"s2\">Instagram<\/span><\/a> et <a href=\"file:\/\/\/C:\/Users\/lgoddard\/AppData\/Local\/Temp\/notes577CE1\/twitter.com\/belairdirect\"><span class=\"s2\">Twitter<\/span><\/a>.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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--><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>La nouvelle campagne publicitaire nationale de belairdirect, mettant en vedette le chevalier favori de tous, met de l\u2019avant l\u2019\u00e9volution de l\u2019assurance, d\u2019hier \u00e0 aujourd\u2019hui.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_31936\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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