{"id":32153,"date":"2016-05-31T00:31:36","date_gmt":"2016-05-31T04:31:36","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32153"},"modified":"2016-05-31T10:43:26","modified_gmt":"2016-05-31T14:43:26","slug":"tourisme-montreal-et-lg2-donnent-carte-blanche-a-huit-realisateurs-locaux","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-donnent-carte-blanche-a-huit-realisateurs-locaux\/","title":{"rendered":"Tourisme Montr\u00e9al et lg2 donnent carte blanche \u00e0 huit r\u00e9alisateurs locaux"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 31 mai 2016 &#8211; Depuis quelques ann\u00e9es, Tourisme Montr\u00e9al a encourag\u00e9 les touristes et les\u00a0r\u00e9sidents de Montr\u00e9al \u00e0 partager leurs meilleurs moments en utilisant le mot-clic #MTLmoments.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-32155 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/mtl-moments-tourisme-mtl-lg2.png\" alt=\"mtl-moments-tourisme-mtl-lg2\" width=\"555\" height=\"326\" \/><\/p>\n<p class=\"p1\">Durant cette\u00a0p\u00e9riode, des milliers de photos ont \u00e9t\u00e9 prises et partag\u00e9es, et aujourd\u2019hui Tourisme Montr\u00e9al leur donne une\u00a0seconde vie avec le projet <a href=\"http:\/\/www.tourisme-montreal.org\/blog\/mtlmoments\/\" target=\"_blank\">#MTLmoments \/ Perspectives<\/a>.<\/p>\n<p class=\"p1\">Huit r\u00e9alisateurs montr\u00e9alais ont \u00e9t\u00e9 s\u00e9lectionn\u00e9s pour apporter leur vision sur les #MTLmoments choisis en\u00a0r\u00e9alisant un court m\u00e9trage de 2 \u00e0 5 minutes. Les r\u00e9alisateurs ont eu droit \u00e0 une libert\u00e9 totale dans l\u2019interpr\u00e9tation\u00a0des photos afin de cr\u00e9er un portrait authentique de leur ville qui trouverait \u00e9cho dans l\u2019esprit des spectateurs.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Nous trouvions qu\u2019il s\u2019agissait d\u2019une m\u00e9thode v\u00e9ritablement novatrice de mettre en valeur la cr\u00e9ativit\u00e9 unique\u00a0de notre ville, d\u2019une mani\u00e8re qui peut toucher autant la communaut\u00e9 artistique de la ville qu\u2019un public plus \u00e9largi.\u00a0\u00c7a t\u00e9moigne du lien tr\u00e8s personnel que\u00a0Montr\u00e9al est capable d\u2019\u00e9tablir entre ses visiteurs et ses r\u00e9sidents\u00bb,\u00a0explique Dani\u00e8le Perron, vice-pr\u00e9sidente marketing de Tourisme Montr\u00e9al.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Les\u00a0quatre premiers films ont \u00e9t\u00e9 diffus\u00e9s dans le cadre de la campagne Ignites, qui fait la promotion de la ville\u00a0aupr\u00e8s de visiteurs potentiels de la c\u00f4te est des \u00c9tats-Unis. Les quatre autres courts m\u00e9trages devraient \u00eatre mis\u00a0en ligne vers la fin de l\u2019\u00e9t\u00e9.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Nous avons vu un potentiel incroyable dans l\u2019ensemble des 350 000 #MTLmoments qui avaient d\u00e9j\u00e0 \u00e9t\u00e9\u00a0partag\u00e9s par le public et qui, d\u2019une certaine fa\u00e7on, n\u2019attendaient qu\u2019\u00e0 \u00eatre d\u00e9couverts et utilis\u00e9s.\u00a0Les images sont porteuses d\u2019histoires. Ces MTLmoments nous racontaient\u00a0d\u00e9j\u00e0 quelque chose sur Montr\u00e9al, ses touristes et ses r\u00e9sidents. Nous voulions pousser le concept un peu plus loin\u00a0en demandant \u00e0 des r\u00e9alisateurs montr\u00e9alais d\u2019interpr\u00e9ter \u00e0 leur fa\u00e7on ces histoires\u00bb, mentionne Jo\u00eblle\u00a0Choquette, chef de contenus chez lg2.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Les quatre premi\u00e8res vid\u00e9os ont \u00e9t\u00e9 r\u00e9alis\u00e9es par Iouri Philippe Paill\u00e9, Yan Giroux, Mathieu Grimard et M\u00e9lissa\u00a0Matos en collaboration avec Emmanuel Mauri\u00e8s-Rinfret, et pourront \u00eatre visionn\u00e9es \u00e0 partir du 30 mai \u00e0\u00a0mtlmoments.com\/perspectives.<\/p>\n<p class=\"p1\">Elles seront accompagn\u00e9es d\u2019informations compl\u00e9mentaires sur les\u00a0r\u00e9alisateurs et les photos #MTLmoments qui ont inspir\u00e9 leur travail. Le deuxi\u00e8me groupe de r\u00e9alisateurs est\u00a0constitu\u00e9 de Vincent Bilodeau, Gabriel Poirier-Galarneau, Akim Gagnon et du duo stop-motion Clyde Henry.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ujupFv-mRYU?list=PLkarHYnEl6Zwo5LR5KLpGloGwDZajcLWN\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de lg2<\/span><\/h3>\n<p class=\"p1\">Agence de communications marketing int\u00e9gr\u00e9e fond\u00e9e \u00e0 Montr\u00e9al en 1991, lg2 est la plus grande agence\u00a0ind\u00e9pendante au Canada, avec plus de 230 employ\u00e9s r\u00e9partis dans ses bureaux \u00e0 Montr\u00e9al, Qu\u00e9bec et\u00a0Toronto. Elle offre un ensemble complet de services : strat\u00e9gie, publicit\u00e9, marketing num\u00e9rique, design,\u00a0am\u00e9nagement d\u2019espaces commerciaux, marketing direct, marketing exp\u00e9rientiel et commandite, diffusion\u00a0radio et t\u00e9l\u00e9, production num\u00e9rique et imprim\u00e9e.<\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Tourisme Montr\u00e9al \u2013 Dani\u00e8le Perron, Fran\u00e7ois Poulin, Bassira C\u00f4t\u00e9, Lynn Habel, Aline Vinel<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de la cr\u00e9ation:\u00a0<\/span>Katherine Melan\u00e7on, Catherine Savard,\u00a0Jo\u00eblle Choquette<\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Josiane Marquis, Cara Vogl, Andrew Morgan, Jean-Fran\u00e7ois Clermont<\/p>\n<p class=\"p2\">Planification strat\u00e9gique et exp\u00e9rience utilisateur: Alexis Robin, Fran\u00e7ois Royer-Mireault, Genevi\u00e8ve Monette<\/p>\n<p class=\"p1\"><span class=\"s1\">Chef de contenu:\u00a0<\/span>Jo\u00eblle Choquette<\/p>\n<p class=\"p1\"><span class=\"s1\">Service-Conseil:\u00a0<\/span>Audrey Lefebvre, St\u00e9phanie Pellicer, Julia Lemyre-Cossette<\/p>\n<p class=\"p1\"><span class=\"s1\">Producteurs d&rsquo;agence:\u00a0<\/span>Isabelle Fonta, Johanne Pelland<\/p>\n<p class=\"p1\"><span class=\"s1\">Production:\u00a0<\/span>ALT Productions, Mile Inn, Pilaar lab, Romeo, TRUSST<\/p>\n<p class=\"p1\"><span class=\"s1\">M\u00e9dia:\u00a0<\/span>Touch\u00e9! \u2013 Martin Soubeyran, Sophie Labarre, Karine Hettel, Frederic Authier<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32153\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-donnent-carte-blanche-a-huit-realisateurs-locaux\/\"  data-item_title=\"Tourisme Montr\u00e9al et lg2 donnent carte blanche \u00e0 huit r\u00e9alisateurs locaux\"  data-item_date=\"2016-05-31T00:31:36-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Via le projet #MTLmoments \/ Perspectives, Tourisme Montr\u00e9al donne une seconde vie aux photos de touristes et r\u00e9sidents ayant utilis\u00e9 le mot-clic #MTLmoments.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32153\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/tourisme-montreal-et-lg2-donnent-carte-blanche-a-huit-realisateurs-locaux\/\"  data-item_title=\"Tourisme Montr\u00e9al et lg2 donnent carte blanche \u00e0 huit r\u00e9alisateurs locaux\"  data-item_date=\"2016-05-31T00:31:36-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32153"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32153"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32153\/revisions"}],"predecessor-version":[{"id":32166,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32153\/revisions\/32166"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32153"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32153"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32153"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}