{"id":32177,"date":"2016-06-01T00:13:02","date_gmt":"2016-06-01T04:13:02","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32177"},"modified":"2016-06-01T08:13:31","modified_gmt":"2016-06-01T12:13:31","slug":"savourer-du-poulet-comme-si-cetait-la-premiere-fois-la-nouvelle-campagne-de-cossette-pour-exceldor","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/savourer-du-poulet-comme-si-cetait-la-premiere-fois-la-nouvelle-campagne-de-cossette-pour-exceldor\/","title":{"rendered":"Savourer du poulet comme si c&rsquo;\u00e9tait la premi\u00e8re fois: la nouvelle campagne de Cossette pour Exceldor"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 31 mai 2016 &#8211; Vivre le plaisir de savourer du poulet comme si c\u2019\u00e9tait la premi\u00e8re fois: voil\u00e0 ce que propose Exceldor dans sa toute nouvelle campagne r\u00e9alis\u00e9e avec Cossette.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-32178 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/exceldor-cossette.png\" alt=\"exceldor-cossette\" width=\"446\" height=\"267\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">V\u00e9ritable hommage \u00e0 l\u2019enfance, cette offensive met l\u2019emphase sur le go\u00fbt d\u00e9licieux et la grande qualit\u00e9 du poulet Exceldor.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 16px;\">Nous avons voulu faire un clin d\u2019\u0153il \u00e0 l\u2019enfance en utilisant des sc\u00e8nes loufoques qui retracent ces moments marquants de notre jeune \u00e2ge, alors que nous d\u00e9couvrions des aliments pour la premi\u00e8re fois. Cette campagne ludique d\u00e9montre toute la qualit\u00e9 des produits de la gamme nature et marin\u00e9e d\u2019Exceldor, et ce, en toute simplicit\u00e9\u00bb,\u00a0mentionne Isabelle Drouin, vice-pr\u00e9sidente communication, marketing et innovation<\/span>.\u00a0\u00a0<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">Les deux messages de 15 secondes seront diffus\u00e9s dans les m\u00e9dias num\u00e9riques et traditionnels, incluant la t\u00e9l\u00e9vision, des banni\u00e8res web et des\u00a0<i>preroll<\/i>. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">La premi\u00e8re phase de la campagne est pr\u00e9vue jusqu\u2019\u00e0 la fin juin, apr\u00e8s quoi les messages reviendront en ondes l\u2019automne prochain.<\/span><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/7HfRpAd5dwg\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/CGCPLYb_8As\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p3\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p3\"><span class=\"s1\">Client : Exceldor (Isabelle Drouin, \u00c9lodie Fournier)<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Agence : Cossette<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Maison de production : Gorditos<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">R\u00e9alisateur : Nicolas Monette\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Productrice\u00a0: Nancy Thibodeau<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Producteur : Simon L. Dub\u00e9<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Son : Audio Z<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Post production : Mel&rsquo;s<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Musique : l&rsquo;oreille<\/span><\/p>\n<h3 class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Cossette<\/span><b>\u00a0<\/b><\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\"><a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette<\/a> est une agence de communication marketing enti\u00e8rement int\u00e9gr\u00e9e et ind\u00e9pendante qui occupe une position dominante au Canada et qui peut utiliser, au besoin, un r\u00e9seau d\u2019agences sp\u00e9cialis\u00e9es \u0153uvrant \u00e0 l\u2019international. Cossette, c\u2019est une communaut\u00e9 de talents, un rassemblement unique d\u2019expertises et de cr\u00e9ativit\u00e9 qui b\u00e2tit pour ses clients des marques fortes et maintient un dialogue avec les consommateurs. Cossette compte des bureaux \u00e0 Qu\u00e9bec, Montr\u00e9al, Toronto, Vancouver et Halifax.<\/span><\/p>\n<h3 class=\"p2\"><span class=\"s1\" style=\"font-size: 20px; color: #000080;\">\u00c0\u00a0propos d&rsquo;Exceldor<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\"><a href=\"http:\/\/www.exceldor.ca\/\" target=\"_blank\">Exceldor<\/a> est une coop\u00e9rative qui a comme mission d\u2019offrir de la volaille que les gens peuvent servir avec fiert\u00e9. L\u2019organisation, dont le si\u00e8ge social est situ\u00e9 \u00e0 L\u00e9vis, r\u00e9partit sa production entre ses usines de Saint-Anselme, Saint-Damase, Saint-Bruno-de-Montarville et de Saint-Agapit au Qu\u00e9bec ainsi qu\u2019avec celle de Hanover en Ontario. Exceldor est aussi copropri\u00e9taire de trois autres entreprises travaillant dans le secteur de la volaille, soit Unidindon et Volailles Giannone au Qu\u00e9bec, ainsi que Golden Valley en Ontario. L\u2019entreprise commercialise des produits sous plusieurs marques dont Exceldor et Butterball. Elle emploie plus de 2 250 personnes et a un chiffre d\u2019affaires de 690\u00a0M$.<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32177\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/savourer-du-poulet-comme-si-cetait-la-premiere-fois-la-nouvelle-campagne-de-cossette-pour-exceldor\/\"  data-item_title=\"Savourer du poulet comme si c&#039;\u00e9tait la premi\u00e8re fois: la nouvelle campagne de Cossette pour Exceldor\"  data-item_date=\"2016-06-01T00:13:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vivre le plaisir de savourer du poulet comme si c\u2019\u00e9tait la premi\u00e8re fois: voil\u00e0 ce que propose Exceldor dans sa toute nouvelle campagne r\u00e9alis\u00e9e avec Cossette.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32177\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/savourer-du-poulet-comme-si-cetait-la-premiere-fois-la-nouvelle-campagne-de-cossette-pour-exceldor\/\"  data-item_title=\"Savourer du poulet comme si c&#039;\u00e9tait la premi\u00e8re fois: la nouvelle campagne de Cossette pour Exceldor\"  data-item_date=\"2016-06-01T00:13:02-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32177"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32177"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32177\/revisions"}],"predecessor-version":[{"id":32180,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32177\/revisions\/32180"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32177"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32177"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32177"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}