{"id":32192,"date":"2016-06-06T01:51:05","date_gmt":"2016-06-06T05:51:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32192"},"modified":"2016-06-06T07:22:56","modified_gmt":"2016-06-06T11:22:56","slug":"des-clients-exigeants-en-termes-dinnovation-le-cas-dapple-pay","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/des-clients-exigeants-en-termes-dinnovation-le-cas-dapple-pay\/","title":{"rendered":"Des clients exigeants en termes d&rsquo;innovation: le cas d&rsquo;Apple Pay"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">\u00c0 en juger par les commentaires de plusieurs internautes suite \u00e0 l&rsquo;arriv\u00e9e d\u2019Apple Pay dans une s\u00e9rie de banques canadiennes, il n\u2019est pas \u00e9videmment de plaire, m\u00eame lorsqu\u2019on innove.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-32290 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/apple-pay-article.jpg\" alt=\"apple-pay-article\" width=\"385\" height=\"269\" \/><\/p>\n<p>On aurait pu croire que l&rsquo;adoption \u00e0 plus grande \u00e9chelle de la solution de paiement d&rsquo;Apple aurait su r\u00e9jouir une majorit\u00e9 d&rsquo;adeptes de la techno. Malheureusement, plusieurs d&rsquo;entre eux veulent d\u00e9j\u00e0 savoir quelle sera la prochaine \u00e9tape.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">\u00catre en retard m\u00eame si on est le premier<\/span><\/h2>\n<p>M\u00eame si la RBC est l\u2019une des deux premi\u00e8res institutions financi\u00e8res canadiennes \u00e0 s\u2019\u00eatre lanc\u00e9e dans l\u2019aventure Apple Pay, un des premiers commentaires re\u00e7us sur son compte Twitter suite \u00e0 l\u2019annonce a \u00e9t\u00e9 celui-ci: \u00abYou\u2019re late\u00bb.<\/p>\n<p>\u00c9videmment, plusieurs messages ont salu\u00e9 l\u2019initiative de la RBC. Toutefois, ce n\u2019\u00e9tait pas suffisant pour certains:<\/p>\n<ul>\n<li>\u00abQu\u2019en est-il pour les appareils Android?\u00bb<\/li>\n<li>\u00abQuand pensez-vous supporter les cartes de cr\u00e9dit d\u2019affaires?\u00bb&#8230;<\/li>\n<\/ul>\n<p>La situation n\u2019a pas \u00e9t\u00e9 diff\u00e9rente chez les autres organisations ayant r\u00e9cemment adopt\u00e9 Apple Pay. Parmi les insatisfactions, on note entre autres les probl\u00e8mes techniques, la limite d\u2019achats fix\u00e9e \u00e0 100$, l\u2019impossibilit\u00e9 d\u2019utiliser sa carte de d\u00e9bit pour payer, etc.<\/p>\n<p>Pour les institutions n&rsquo;ayant pas encore adopt\u00e9 Apple Pay, comme Desjardins et la Banque Nationale, de nombreux internautes ont voulu savoir quand elles entreraient dans le bal. Certains n&rsquo;ont d&rsquo;ailleurs pas manqu\u00e9 de souligner au passage \u00e0 quel point ces banques\u00a0\u00e9taient \u00abd\u00e9pass\u00e9es\u00bb de ne pas encore avoir adopt\u00e9 la solution de paiement d\u2019Apple.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Toujours plus vert chez le voisin<\/span><\/h2>\n<p>Bien que\u00a0les r\u00e9actions sur les m\u00e9dias sociaux suite \u00e0 l\u2019annonce du d\u00e9ploiement d\u2019Apple Pay ne soient pas n\u00e9cessairement repr\u00e9sentatives de la majorit\u00e9, elles illustrent tout de m\u00eame bien \u00e0 quel point les consommateurs sont exigeants lorsqu\u2019il s\u2019agit d\u2019innovations technologiques.<\/p>\n<p>\u00c0 peine les banques ont-elles accept\u00e9 Apple Pay qu\u2019on demande des am\u00e9liorations \u00e0 la solution offerte. Est-ce rentable de le faire? Quelle est la r\u00e9elle valeur ajout\u00e9e de ces am\u00e9liorations? Existe-t-il des enjeux de s\u00e9curit\u00e9?<\/p>\n<p>Peu de consommateurs s\u2019arr\u00eatent \u00e0 ces questions. Si une solution plus <a href=\"https:\/\/www.mac4ever.com\/actu\/111145_au-royaume-uni-les-commercants-font-sauter-le-plafond-d-apple-pay\">avanc\u00e9e<\/a> existait quelque part dans le monde, peu importe la diff\u00e9rence d\u2019environnement et de contexte: il y aurait toujours des clients pour exiger cette nouvelle solution.<\/p>\n<p>Dans le cas d\u2019Apple Pay, ont peut tout de m\u00eame saluer l\u2019effort des banques dans l\u2019introduction d\u2019une solution que certains voient comme une source de <a href=\"http:\/\/www.nasdaq.com\/article\/what-apple-pay-means-for-banks-and-payment-processors-aapl-cm629267\">comp\u00e9tition potentielle<\/a>.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32192\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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