{"id":32239,"date":"2016-06-02T00:12:44","date_gmt":"2016-06-02T04:12:44","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32239"},"modified":"2016-06-02T08:04:17","modified_gmt":"2016-06-02T12:04:17","slug":"recupere-recommence-nouvelle-campagne-de-lg2-pour-les-producteurs-de-lait-du-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/recupere-recommence-nouvelle-campagne-de-lg2-pour-les-producteurs-de-lait-du-quebec\/","title":{"rendered":"\u00abR\u00e9cup\u00e8re. Recommence.\u00bb: nouvelle campagne de lg2 pour les Producteurs de lait du Qu\u00e9bec"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 1er juin 2016 &#8211; Les <a href=\"http:\/\/lait.org\/\" target=\"_blank\">Producteurs de lait du Qu\u00e9bec (PLQ)<\/a> lancent une nouvelle\u00a0campagne pour le Lait au chocolat avec la signature \u00ab R\u00e9cup\u00e8re. Recommence. \u00bb, qui vise \u00e0 interpeller une\u00a0cible jeune et sportive (18-35 ans).<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-32242 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/lg2-plq.png\" alt=\"lg2-plq\" width=\"491\" height=\"291\" \/><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">\u00c0 l\u2019aube des Jeux olympiques de Rio, il \u00e9tait strat\u00e9gique d\u2019activer une premi\u00e8re phase de d\u00e9ploiement avec\u00a0le Lait au chocolat, produit dont les bienfaits nutritionnels sur la r\u00e9cup\u00e9ration sportive ne sont plus \u00e0 prouver.\u00a0Notre nouvelle signature, concr\u00e8te et simple, nous permet d\u2019ouvrir le dialogue avec une cible l\u00e9g\u00e8rement\u00a0rajeunie\u00bb, mentionne Julie G\u00e9linas, directrice du marketing, Producteurs de lait du Qu\u00e9bec.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">Une strat\u00e9gie\u00a0num\u00e9rique et des contenus nouveaux et \u00e9clat\u00e9s seront d\u00e9velopp\u00e9s au fil des prochains mois pour ces jeunes\u00a0consommateurs occup\u00e9s et branch\u00e9s.<\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Gr\u00e2ce \u00e0 ses vertus, le lait au chocolat a d\u00e9j\u00e0 la cote aupr\u00e8s des sportifs de haut niveau. Un acquis pour la\u00a0marque qu\u2019on se devait de conserver. Avec une nouvelle signature et un ton de campagne plus ludique, on\u00a0souhaite agrandir le terrain de jeu de la marque. On ajoute \u00e0 la r\u00e9cup\u00e9ration la notion de recommencement,\u00a0qui invite au d\u00e9passement de soi et souligne que le produit permet d\u2019attaquer avec aplomb son prochain\u00a0entra\u00eenement\u00bb, souligne Fran\u00e7ois Sauv\u00e9, directeur de cr\u00e9ation chez <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a>.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">La premi\u00e8re ex\u00e9cution est une commandite t\u00e9l\u00e9 SRC \u00abJe vais \u00e0 Rio\u00bb, dans laquelle s\u2019illustrent deux des\u00a0ambassadeurs du Lait au chocolat: le coureur Charles Philibert-Thiboutot et la plongeuse Roseline Filion.<\/p>\n<p class=\"p1\">La\u00a0campagne comprend des messages t\u00e9l\u00e9 de 15 secondes et des pr\u00e9-rolls, de l\u2019affichage dans les centres\u00a0sportifs des c\u00e9geps et des universit\u00e9s (qui d\u00e9butera \u00e0 la fin de l\u2019\u00e9t\u00e9) de m\u00eame que du contenu web.<\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-32240 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/lg2-plq-1.png\" alt=\"lg2-plq-1\" width=\"296\" height=\"388\" \/>\u00a0<img loading=\"lazy\" class=\"aligncenter wp-image-32241 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/lg2-plq-2.png\" alt=\"lg2-plq-2\" width=\"301\" height=\"397\" \/><\/p>\n<p class=\"p1\">La\u00a0commandite se poursuivra durant la diffusion des Jeux olympiques, gr\u00e2ce \u00e0 des apparitions durant les\u00a0segments \u00abPodium\u00bb.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/onA6yGw-5C0\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/HF60pm8ZzHk\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe>\u00a0<iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/ahCi3ZOsaMY\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client:\u00a0<\/span>Les Producteurs de lait du Qu\u00e9bec &#8211; Julie G\u00e9linas, Sara Bujold<\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation:\u00a0<\/span>Marc Fortin, Fran\u00e7ois Sauv\u00e9<\/p>\n<p class=\"p1\"><span class=\"s1\">Cr\u00e9ation:\u00a0<\/span>Patrick Rochon, Fran\u00e7ois Sauv\u00e9<\/p>\n<p class=\"p2\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">Jacinthe Guyot<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil:\u00a0<\/span>Audrey Lefebvre, Julia Lemyre-Cossette, Karine Payette<\/p>\n<p class=\"p2\">Production d&rsquo;agence:\u00a0<span class=\"s2\">M\u00e9lanie Bruneau<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Photographie:\u00a0<\/span>Alain Desjean, Rod\u00e9o Production<\/p>\n<p class=\"p1\"><span class=\"s1\">Retouches photo: Visual box<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">R\u00e9alisation:\u00a0<\/span>Benjamin Steiger Levine<\/p>\n<p class=\"p2\">Directeur de la photographie:\u00a0<span class=\"s2\">Christophe Collette<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Maison de prod. \/ Production:\u00a0<\/span>Les Enfants (productrice : Alexandrine Perras)<\/p>\n<p class=\"p1\">Post-production:\u00a0<span class=\"s1\">MELS<\/span><\/p>\n<p class=\"p1\">Studio de son \/ Ing\u00e9nierie:\u00a0<span class=\"s1\">BLVD<\/span><\/p>\n<p class=\"p2\"><span class=\"s2\">Montage:\u00a0<\/span>Greg Caufman<\/p>\n<p class=\"p1\">Production imprim\u00e9e:\u00a0<span class=\"s1\">lg2fabrique<\/span><\/p>\n<p class=\"p1\">Production Web:\u00a0<span class=\"s1\">lg2fabrique<\/span><\/p>\n<p class=\"p1\">M\u00e9dias:\u00a0<span class=\"s1\">Touch\u00e9!<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32239\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recupere-recommence-nouvelle-campagne-de-lg2-pour-les-producteurs-de-lait-du-quebec\/\"  data-item_title=\"\u00abR\u00e9cup\u00e8re. 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Recommence. \u00bb, qui vise \u00e0 interpeller une cible jeune et sportive (18-35 ans).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32239\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/recupere-recommence-nouvelle-campagne-de-lg2-pour-les-producteurs-de-lait-du-quebec\/\"  data-item_title=\"\u00abR\u00e9cup\u00e8re. Recommence.\u00bb: nouvelle campagne de lg2 pour les Producteurs de lait du Qu\u00e9bec\"  data-item_date=\"2016-06-02T00:12:44-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":23,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32239"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/23"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32239"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32239\/revisions"}],"predecessor-version":[{"id":32257,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32239\/revisions\/32257"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32239"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32239"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32239"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}