{"id":32260,"date":"2016-06-03T01:56:11","date_gmt":"2016-06-03T05:56:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32260"},"modified":"2016-06-03T07:46:59","modified_gmt":"2016-06-03T11:46:59","slug":"instagram-de-nouveaux-outils-pour-les-entreprises","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/instagram-de-nouveaux-outils-pour-les-entreprises\/","title":{"rendered":"Instagram: de nouveaux outils pour les entreprises"},"content":{"rendered":"<p><span style=\"font-size: 20px; color: #000080;\">Le r\u00e9seau social\u00a0l&rsquo;a confirm\u00e9: d\u00e9sormais, les entreprises et annonceurs auront la possibilit\u00e9 d\u2019avoir plus qu\u2019un compte Instagram \u00abordinaire\u00bb.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-28414 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/02\/instagram-pub-lapresse.jpg\" alt=\"instagram-pub-lapresse\" width=\"434\" height=\"289\" \/><\/p>\n<p>Ce n\u2019est plus <a href=\"http:\/\/isarta.com\/infos\/?p=31315\" target=\"_blank\">une rumeur<\/a>:\u00a0Instagram a r\u00e9cemment annonc\u00e9 sur<a href=\"http:\/\/blog.business.instagram.com\/post\/145212269021\/new-business-tools\" target=\"_blank\"> son blogue<\/a>\u00a0que les entreprises pourront se cr\u00e9er un profil professionnel, avoir acc\u00e8s \u00e0 des statistiques au sujet de leurs publications ainsi que la possibilit\u00e9 de mettre en publicit\u00e9 celles qui fonctionnent bien.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Profil d\u2019entreprise<\/span><\/h2>\n<p>Ce profil, r\u00e9serv\u00e9 aux marques, est bas\u00e9 sur le m\u00eame canevas que les pages Facebook. Totalement gratuit, il\u00a0permettra d\u2019ajouter une description de l\u2019entreprise ainsi que les moyens d\u2019entrer en contact avec elle, notamment par le biais d\u2019un adresse courriel, d\u2019un num\u00e9ro de t\u00e9l\u00e9phone ou d\u2019un message priv\u00e9. Les entreprises qui ont pignon sur rue pourront \u00e9galement ajouter l\u2019adresse de leur \u00e9tablissement.<\/p>\n<p>Tout le monde ne pourra pas convertir son profil actuel en profil d\u2019entreprise: seules les compagnies ayant\u00a0d\u00e9j\u00e0 une page Facebook professionnelle pourront le faire.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Des donn\u00e9es plus compl\u00e8tes<\/span><\/h2>\n<p>Les entreprises qui disposeront de ce nouveau profil auront acc\u00e8s \u00e0 \u00abInsights\u00bb (le m\u00eame nom que Facebook a donn\u00e9 \u00e0 son module de statistiques). Les donn\u00e9es affich\u00e9es permettront aux entreprises d\u2019en savoir un peu plus que le nombre de visionnements et de \u00abJ\u2019aime\u00bb.<\/p>\n<p>Parmi les donn\u00e9es les plus int\u00e9ressantes, les entreprises pourront notamment conna\u00eetre la port\u00e9e de leurs publications ainsi que l\u2019engagement. L\u2019\u00e2ge, le sexe, la situation g\u00e9ographique ainsi que le moment exact o\u00f9 les utilisateurs ont vu la photo seront des informations\u00a0\u00e9galement disponibles.<\/p>\n<p>Le site Web Social Times a r\u00e9alis\u00e9 cette vid\u00e9o qui r\u00e9sume le module des statistiques pr\u00e9sent\u00e9 par Instagram:<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/168829490\" width=\"640\" height=\"379\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Mettre de l\u2019avant des publications en publicit\u00e9<\/span><\/h2>\n<p>Comme sur Facebook, les entreprises pourront mettre de l\u2019avant les publications qui fonctionnent le mieux et ainsi les transformer en publicit\u00e9.<\/p>\n<p>Il s\u2019agit d\u2019une tr\u00e8s bonne nouvelle pour\u00a0les organisations\u00a0puisqu\u2019avec <a href=\"http:\/\/isarta.com\/infos\/?p=29190\" target=\"_blank\">l\u2019arriv\u00e9e d\u2019un algorithme sur Instagram<\/a>, il suffira de quelques clics pour augmenter la port\u00e9e naturelle de n\u2019importe quelle publication en choisissant, notamment, l\u2019audience et la dur\u00e9e.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/168829492\" width=\"640\" height=\"380\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Le d\u00e9ploiement de ces nouveaux outils se fera progressivement et d\u00e9butera aux \u00c9tats-Unis, en Australie et en Nouvelle-Z\u00e9lande. Un lancement mondial est\u00a0pr\u00e9vu prochainement.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32260\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/instagram-de-nouveaux-outils-pour-les-entreprises\/\"  data-item_title=\"Instagram: de nouveaux outils pour les entreprises\"  data-item_date=\"2016-06-03T01:56:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Instagram l&rsquo;a confirm\u00e9: d\u00e9sormais, les annonceurs auront la possibilit\u00e9 de disposer d&rsquo;un compte \u00abEntreprise\u00bb sur son r\u00e9seau. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32260\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/instagram-de-nouveaux-outils-pour-les-entreprises\/\"  data-item_title=\"Instagram: de nouveaux outils pour les entreprises\"  data-item_date=\"2016-06-03T01:56:11-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[137,1],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32260"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32260"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32260\/revisions"}],"predecessor-version":[{"id":32302,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32260\/revisions\/32302"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32260"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32260"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32260"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}