{"id":32702,"date":"2016-06-16T00:20:20","date_gmt":"2016-06-16T04:20:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32702"},"modified":"2016-06-16T09:52:08","modified_gmt":"2016-06-16T13:52:08","slug":"dentsubos-signe-la-nouvelle-campagne-mondiale-dhitachi","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/dentsubos-signe-la-nouvelle-campagne-mondiale-dhitachi\/","title":{"rendered":"DentsuBos signe la nouvelle campagne mondiale d&rsquo;Hitachi"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\" style=\"color: #000080; font-size: 20px;\">Le 15 juin 2016 &#8211; Au terme d\u2019un contrat de 3 ans o\u00f9 elle a eu le privil\u00e8ge de d\u00e9velopper et de lancer la toute premi\u00e8re campagne mondiale d\u2019Hitachi, DentsuBos ressort gagnante d\u2019un appel de propositions strat\u00e9giques et cr\u00e9atives ayant eu lieu sur invitation en f\u00e9vrier dernier \u00e0 Tokyo.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-32704 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/hitachi-dentsu.png\" alt=\"hitachi-dentsu\" width=\"532\" height=\"267\" \/><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Nous \u00e9tions en comp\u00e9tition avec des agences de Londres et de New York et nous sommes tr\u00e8s fiers d\u2019avoir pu nous d\u00e9marquer et poursuivre notre relation avec Hitachi\u00a0\u00bb, relate S\u00e9bastien Rivest, vice-pr\u00e9sident ex\u00e9cutif, chef de la cr\u00e9ation et directeur g\u00e9n\u00e9ral chez DentsuBos.<\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">La campagne intitul\u00e9e \u00abThe Future is Open to Suggestions\u00bb fait l\u2019\u00e9loge de la co-cr\u00e9ation dans le processus d\u2019innovation. On y suit diff\u00e9rents personnages dans leur qu\u00eate personnelle pour l\u2019innovation, de l\u2019id\u00e9e initiale \u00e0 sa r\u00e9alisation finale. <\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span style=\"font-size: 16px;\"><span class=\"s1\">On se concentre davantage sur l\u2019aspect \u00e9motionnel et humain de l\u2019innovation. Hitachi se positionne comme un partenaire de choix pouvant acc\u00e9l\u00e9rer les initiatives d\u2019innovation sociale pour am\u00e9liorer la qualit\u00e9 de vie de tous.\u00a0<\/span><span class=\"s1\">Cette campagne met l\u2019accent sur la co-cr\u00e9ation. Et son processus de cr\u00e9ation a \u00e9t\u00e9 on ne peut plus collaboratif. Cr\u00e9\u00e9e \u00e0 Montr\u00e9al, tourn\u00e9e en Afrique du Sud, mont\u00e9e \u00e0 Tokyo sur une musique \u00e9crite par un compositeur italien bas\u00e9 \u00e0 Londres&#8230; bref, c\u2019est un pur produit collaboratif\u00a0\u00bb, ajoute S\u00e9bastien Rivest.<\/span><\/span><\/p>\n<\/blockquote>\n<p class=\"p2\"><span class=\"s1\">L\u2019initiative comprend plusieurs messages t\u00e9l\u00e9, dont un 90 s. DentsuBos a cr\u00e9\u00e9 un riche \u00e9cosyst\u00e8me vid\u00e9o num\u00e9rique qui sera d\u00e9ploy\u00e9 sous peu, ainsi que du mat\u00e9riel imprim\u00e9. <\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Le site Web a \u00e9t\u00e9 fait par Firstborn, une agence num\u00e9rique de NY faisant partie du r\u00e9seau Dentsu Aegis.<\/span><\/p>\n<blockquote>\n<p class=\"p2\"><span class=\"s1\" style=\"font-size: 16px;\">Cette campagne est une belle d\u00e9monstration du savoir-faire de l\u2019agence. Le r\u00e9seau nous a permis de d\u00e9ployer et de mettre en valeur notre talent \u00e0 l\u2019\u00e9chelle internationale\u00bb, conclut S\u00e9bastien.<\/span><\/p>\n<\/blockquote>\n<h3 class=\"p2\"><iframe loading=\"lazy\" src=\"https:\/\/www.youtube-nocookie.com\/embed\/gnfouMBoG50\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/h3>\n<h3 class=\"p2\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de DentsuBos <\/span><\/h3>\n<p class=\"p2\"><a href=\"http:\/\/dentsubos.com\/fr\/\">DentsuBos<\/a> est une agence biculturelle qui offre tous les services de communication marketing \u00e0 partir de ses bureaux de Montr\u00e9al et Toronto. Depuis 28 ans, l\u2019agence a oeuvr\u00e9 au succ\u00e8s de nombreuses marques locales et internationales. Son succ\u00e8s s\u2019appuie sur sa capacit\u00e9 \u00e0 marquer l\u2019imaginaire collectif par des campagnes \u00e0 la fois strat\u00e9giques et cr\u00e9atives. Membre du r\u00e9seau Dentsu Aegis Network depuis 2012, DentsuBos profite de puissants outils de planification pour offrir des solutions personnalis\u00e9es \u00e0 chacun de ses clients.<\/p>\n<h3 class=\"p2\"><span style=\"font-size: 20px; color: #000080;\">\u00c0 propos de Hitachi, Ltd. <\/span><\/h3>\n<p class=\"p2\"><a href=\"http:\/\/www.hitachi.com\/\" target=\"_blank\">Hitachi, Ltd.<\/a> (TSE : 6501), dont le si\u00e8ge est situ\u00e9 \u00e0 Tokyo, au Japon, d\u00e9veloppe des technologies innovantes r\u00e9pondant aux d\u00e9fis de la soci\u00e9t\u00e9 gr\u00e2ce \u00e0 son \u00e9quipe talentueuse et son exp\u00e9rience av\u00e9r\u00e9e sur les march\u00e9s mondiaux. Le chiffre d\u2019affaires consolid\u00e9 de l\u2019ann\u00e9e fiscale 2014 (cl\u00f4tur\u00e9e le 31 mars 2015) s\u2019\u00e9l\u00e8ve \u00e0 9 761 milliards de yens (81,3 milliards $). Hitachi se concentre plus que jamais sur l\u2019innovation sociale, et plus sp\u00e9cifiquement les produits et solutions \u00e9nerg\u00e9tiques, les syst\u00e8mes d\u2019information et de communication, les engins de chantier, les composants et mat\u00e9riaux de haute technologie, les \u00e9quipements automobiles et le mat\u00e9riel m\u00e9dical de pointe.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32702\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  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