{"id":32815,"date":"2016-06-21T01:47:24","date_gmt":"2016-06-21T05:47:24","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32815"},"modified":"2016-06-21T06:37:06","modified_gmt":"2016-06-21T10:37:06","slug":"la-publicite-sur-mobile-depassera-plus-tot-que-prevu-celle-sur-pc","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-publicite-sur-mobile-depassera-plus-tot-que-prevu-celle-sur-pc\/","title":{"rendered":"La publicit\u00e9 sur mobile d\u00e9passera plus t\u00f4t que pr\u00e9vu celle sur PC"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">ZenithOptimedia a revu ses pr\u00e9dictions: la publicit\u00e9 sur mobile devrait d\u00e9passer celle sur PC plus t\u00f4t que pr\u00e9vu, soit en 2017 et non en 2018, comme l&rsquo;agence l&rsquo;avait initialement estim\u00e9.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-18882 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/05\/Smartphone-pixabay-HTC-mobile.png\" alt=\"Smartphone-pixabay-HTC-mobile\" width=\"402\" height=\"268\" \/><\/p>\n<p>Le d\u00e9veloppement rapide de la publicit\u00e9 sur mobile a oblig\u00e9 <a href=\"http:\/\/www.zenithoptimedia.com\/\" target=\"_blank\">ZenithOptimedia<\/a>, filiale londonienne du groupe Publicis, a revoir sa copie: ce sera en 2017, et non pas en 2018, que les annonceurs d\u00e9penseront plus pour la publicit\u00e9 sur mobile que\u00a0sur PC.<\/p>\n<p>Les chiffres seraient donc de l&rsquo;ordre de\u00a099,3 milliards de dollars US pour de la publicit\u00e9 sur mobile, et 97,4 milliards pour celle sur PC.<\/p>\n<p>En effet, la croissance de la publicit\u00e9 mobile est exponentielle:<\/p>\n<ul>\n<li>95% en 2015<\/li>\n<li>46% pr\u00e9vus cette ann\u00e9e<\/li>\n<li>29% en 2017 et 2018<\/li>\n<\/ul>\n<p>Dans le m\u00eame temps, celle de la publicit\u00e9 sur PC d\u00e9gringole tranquillement mais s\u00fbrement: le d\u00e9clin devrait \u00eatre de 0,9% cette ann\u00e9e, 0,4% en 2017 et 6% en 2018.<\/p>\n<p>\u00c0 noter que ZenithOptimedia a \u00e9galement revu \u00e0 la baisse ses pr\u00e9visions pour le march\u00e9 publicitaire global: la croissance devrait \u00eatre de 4,1% cette ann\u00e9e (\u00e0 537 milliards de dollars US) vs les 4,6% pr\u00e9vus \u00e0 l&rsquo;origine.<\/p>\n<div class=\"brdr2\"><\/div>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\" 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size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>ZenithOptimedia a revu ses pr\u00e9dictions: la publicit\u00e9 sur mobile devrait d\u00e9passer celle sur PC plus t\u00f4t que pr\u00e9vu, soit en 2017 et non en 2018, comme l&rsquo;agence l&rsquo;avait initialement estim\u00e9.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32815\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  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size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,3],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32815"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32815"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32815\/revisions"}],"predecessor-version":[{"id":32817,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32815\/revisions\/32817"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32815"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32815"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32815"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}