{"id":32924,"date":"2016-07-18T16:44:39","date_gmt":"2016-07-18T20:44:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=32924"},"modified":"2016-07-18T16:58:55","modified_gmt":"2016-07-18T20:58:55","slug":"trop-dapplis-tuent-elles-le-marche-des-applis","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/trop-dapplis-tuent-elles-le-marche-des-applis\/","title":{"rendered":"Trop d&#8217;applis tuent-elles le march\u00e9 des applis?"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Le march\u00e9 des applis, c&#8217;est fini? Saturation des magasins, baisse des t\u00e9l\u00e9chargements et supr\u00e9matie de certains \u00e9diteurs: le point sur la situation.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32449 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/instagram-snapchat_5610905.jpg\" alt=\"instagram-snapchat\" width=\"426\" height=\"239\" \/><\/p>\n<p>Selon le site <a href=\"http:\/\/www.recode.net\/\" target=\"_blank\">ReCode<\/a>, le march\u00e9 des applications serait en\u00a0d\u00e9clin: les t\u00e9l\u00e9phones intelligents \u00e9tant\u00a0d\u00e9j\u00e0 remplis d&#8217;apps, leurs utilisateurs n&#8217;en t\u00e9l\u00e9chargeraient tout simplement plus de nouvelles.<\/p>\n<p>Mais la situation ne date pas d&#8217;hier: en 2014 d\u00e9j\u00e0, <a href=\"https:\/\/www.comscore.com\/Insights\/Press-Releases\/2014\/8\/comScore-s-US-Mobile-App-Report-Available-for-Download\" target=\"_blank\">comScore<\/a> estimait qu&#8217;aux \u00c9tats-Unis, la majorit\u00e9 des d\u00e9tenteurs de smartphones ne t\u00e9l\u00e9chargeait aucune application au cours d&#8217;un\u00a0mois. Plus r\u00e9cemment,\u00a0<a href=\"https:\/\/sensortower.com\/\" target=\"_blank\">SensorTower<\/a> affirmait pour sa part qu&#8217;entre mai 2015 et mai 2016, les 15 plus importants \u00e9diteurs d&#8217;applications avaient subi une baisse de 20% de leurs t\u00e9l\u00e9chargements aux \u00c9tats-Unis.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32926 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/declin-telechargement-apps-us.jpg\" alt=\"declin-telechargement-apps-us\" width=\"500\" height=\"361\" \/><\/p>\n<p>Des chiffres \u00e0 relativiser avec les 3% de hausse des t\u00e9l\u00e9chargements estim\u00e9s au niveau mondial. En fait, comme l&#8217;indique le site <a href=\"http:\/\/www.lesechos.fr\/tech-medias\/medias\/0211017335329-plus-personne-ne-telecharge-dapplications-2005671.php#inscription\" target=\"_blank\">Les \u00c9chos<\/a>, ce sont plut\u00f4t les ann\u00e9es fastes du march\u00e9 des applications qui sont derri\u00e8re lui, mais les gens continuent bel et bien d&#8217;utiliser les apps. C&#8217;est m\u00eame essentiellement ce qu&#8217;ils font sur leur t\u00e9l\u00e9phone: elles repr\u00e9sentent 90% du temps pass\u00e9\u00a0dessus.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32927 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/apps-telechargement.jpg\" alt=\"apps-telechargement\" width=\"500\" height=\"392\" \/><\/p>\n<p>Concr\u00e8tement, ce sont les applications de r\u00e9seaux sociaux, de divertissement et de services qui ont le plus de succ\u00e8s.<\/p>\n<p>WhatsApp arrive en t\u00eate des t\u00e9l\u00e9chargements, \u00e0 41,2 millions.<\/p>\n<p>Suivent:<\/p>\n<ul>\n<li>Messenger, 39,3 millions de t\u00e9l\u00e9chargements<\/li>\n<li>Facebook, 36 millions<\/li>\n<li>Snapchat, 27 millions<\/li>\n<li>Instagram, 25,6 millions<\/li>\n<li>YouTube, 12,5 millions<\/li>\n<li>Uber, 10,9 millions<\/li>\n<li>Spotify, 10,2 millions<\/li>\n<li>Twitter, 8,3 millions<\/li>\n<li>Netflix, 7,5 millions<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-32928 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/appli-popularite.jpg\" alt=\"appli-popularite\" width=\"574\" height=\"306\" \/><\/p>\n<p>Une chose est s\u00fbre: les magasins d&#8217;applications sont satur\u00e9s (le magasin d&#8217;Apple compte plus d&#8217;un million d&#8217;apps alors qu&#8217;il en avait 500 \u00e0 son lancement) et les utilisateurs de smartphones ouvrent toujours les m\u00eames.<\/p>\n<p>Si Uber et Snapchat connaissent une croissance fulgurante, ce sont les Facebook et autres Google qui s&#8217;en sortent clairement le mieux, confirmant leur domination du march\u00e9 en termes d&#8217;utilisation, peu importe les fluctuations du nombre de t\u00e9l\u00e9chargements.<\/p>\n<hr class=\"isarta-divider\" \/>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32924\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/trop-dapplis-tuent-elles-le-marche-des-applis\/\"  data-item_title=\"Trop d&#039;applis tuent-elles le march\u00e9 des applis?\"  data-item_date=\"2016-07-18T16:44:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"excerpt":{"rendered":"<p>Le march\u00e9 des applis, c&#8217;est fini? Saturation des magasins, baisse des t\u00e9l\u00e9chargements et supr\u00e9matie de certains \u00e9diteurs: le point sur la situation.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_32924\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/trop-dapplis-tuent-elles-le-marche-des-applis\/\"  data-item_title=\"Trop d&#039;applis tuent-elles le march\u00e9 des applis?\"  data-item_date=\"2016-07-18T16:44:39-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.65\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[175,137,1],"tags":[186,206,233,1488],"class_list":["post-32924","post","type-post","status-publish","format-standard","hentry","category-caroussel","category-isartemplois","category-web-reseauxsociaux","tag-facebook","tag-google","tag-instagram","tag-reseaux-sociaux"],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32924","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=32924"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32924\/revisions"}],"predecessor-version":[{"id":32930,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/32924\/revisions\/32930"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=32924"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=32924"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=32924"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}