{"id":33379,"date":"2016-07-21T16:59:40","date_gmt":"2016-07-21T20:59:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=33379"},"modified":"2016-07-21T17:05:01","modified_gmt":"2016-07-21T21:05:01","slug":"facebook-messenger-compte-maintenant-1-milliard-dutilisateurs","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/facebook-messenger-compte-maintenant-1-milliard-dutilisateurs\/","title":{"rendered":"Facebook Messenger compte maintenant 1 milliard d\u2019utilisateurs"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Cette nouvelle n\u2019\u00e9tonnera pas personne. Les efforts du r\u00e9seau social pour forcer ses utilisateurs \u00e0 utiliser Messenger portent leurs fruits.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-32417 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/06\/messenger-20minutes.jpg\" alt=\"messenger-20minutes\" width=\"600\" height=\"293\" \/><\/p>\n<p>Dans <a href=\"http:\/\/newsroom.fb.com\/news\/2016\/07\/thank-you-messenger\/\" target=\"_blank\">un communiqu\u00e9<\/a> \u00e9mis mercredi 20 juillet 2016, Facebook a annonc\u00e9 que son application de messagerie comptait plus d\u2019un milliard d\u2019utilisateurs. Rappelons qu\u2019en avril 2016, Facebook Messenger comptait plus de 900 millions d\u2019utilisateurs.<\/p>\n<p>Pour souligner cette importante \u00e9tape dans la vie de son application, cr\u00e9\u00e9e en 2011, Facebook incite ses utilisateurs \u00e0 envoyer l\u2019emoji \u00abBallon\u00bb avec une animation rappelant celle\u00a0mise en place pour la f\u00eate des M\u00e8res.<\/p>\n<p>Facebook Messenger est la quatri\u00e8me propri\u00e9t\u00e9 de Facebook \u00e0 atteindre le chiffre magique d&rsquo;un milliard d\u2019utilisateurs. \u00c0 titre de rappel, voici les chiffres les plus r\u00e9cents:<\/p>\n<ul>\n<li>Facebook: 1,65 milliard d\u2019utilisateurs<\/li>\n<li>Messenger: 1,00 milliard d\u2019utilisateurs<\/li>\n<li>WhatsApp: 1,00 milliard d\u2019utilisateurs<\/li>\n<li>Instagram: 500 millions d\u2019utilisateurs<\/li>\n<\/ul>\n<p>Une ascension fulgurante pour Facebook Messenger, qui ne comptait que 200 millions d\u2019utilisateurs en 2014. C&rsquo;est cette ann\u00e9e-l\u00e0 que le r\u00e9seau social a commenc\u00e9 \u00e0 \u00abforcer\u00bb ses utilisateurs \u00e0 utiliser Messenger pour envoyer des messages priv\u00e9s sur mobile.<\/p>\n<p>Les tactiques utilis\u00e9es avaient alors de quoi faire enrager les utilisateurs, qui devaient utiliser l\u2019application mobile pour voir les messages, implanter Messenger.com sur la version bureau, etc. Mais force est de constater que cette strat\u00e9gie a \u00e9t\u00e9 payante.<\/p>\n<p>Elle permet en effet au r\u00e9seau social de mon\u00e9tiser sa fonctionnalit\u00e9 de messagerie priv\u00e9e. Pour l\u2019instant, il n&rsquo;y a pas de publicit\u00e9, mais cela reste une possibilit\u00e9 compte tenu du grand nombre d&rsquo;utilisateurs: la mon\u00e9tisation est devenue un objectif incontournable.<\/p>\n<p>En plus d\u2019avoir annonc\u00e9 cette \u00e9tape importante, Facebook a \u00e9galement r\u00e9v\u00e9l\u00e9 certaines statistiques concernant l\u2019utilisation de Facebook Messenger:<\/p>\n<ul>\n<li>Plus d\u2019un milliard de messages y sont \u00e9chang\u00e9s entre des entreprises et des utilisateurs chaque mois<\/li>\n<\/ul>\n<ul>\n<li>17 milliards de photos y sont \u00e9chang\u00e9es chaque mois<\/li>\n<\/ul>\n<ul>\n<li>22 milliards de GIFs sont partag\u00e9s chaque jour<\/li>\n<\/ul>\n<ul>\n<li>250 paquets d\u2019autocollants virtuels y sont disponibles. Le plus t\u00e9l\u00e9charg\u00e9 est celui d\u2019Angry Birds<\/li>\n<\/ul>\n<ul>\n<li>18 000 bots y ont \u00e9t\u00e9 lanc\u00e9s<\/li>\n<\/ul>\n<ul>\n<li>10% des appels VoIP du monde entier passent par l\u2019application<\/li>\n<\/ul>\n<ul>\n<li>1,2 milliard de parties de basketball ont \u00e9t\u00e9 jou\u00e9es sur Messenger<\/li>\n<\/ul>\n<p><iframe loading=\"lazy\" src=\"https:\/\/player.vimeo.com\/video\/175465548?title=0&amp;byline=0&amp;portrait=0\" width=\"640\" height=\"640\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Faites-vous partie des irr\u00e9ductibles qui n\u2019utilisent pas encore Facebook Messenger?<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/facebook-messenger-compte-maintenant-1-milliard-dutilisateurs\/\"  data-item_title=\"Facebook Messenger compte maintenant 1 milliard d\u2019utilisateurs\"  data-item_date=\"2016-07-21T16:59:40-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Cette nouvelle n\u2019\u00e9tonnera pas personne. Les efforts du r\u00e9seau social pour forcer ses utilisateurs \u00e0 utiliser Messenger portent leurs fruits.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33379\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/facebook-messenger-compte-maintenant-1-milliard-dutilisateurs\/\"  data-item_title=\"Facebook Messenger compte maintenant 1 milliard d\u2019utilisateurs\"  data-item_date=\"2016-07-21T16:59:40-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[186,233],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33379"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=33379"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33379\/revisions"}],"predecessor-version":[{"id":33387,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33379\/revisions\/33387"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=33379"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=33379"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=33379"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}