{"id":33415,"date":"2016-07-21T10:01:40","date_gmt":"2016-07-21T14:01:40","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=33415"},"modified":"2016-07-25T10:08:46","modified_gmt":"2016-07-25T14:08:46","slug":"tam-tamtbwa-assure-la-promotion-du-concours-plein-au-gaz-de-petro-canada","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tam-tamtbwa-assure-la-promotion-du-concours-plein-au-gaz-de-petro-canada\/","title":{"rendered":"TAM-TAM\/TBWA assure la promotion du concours \u00abPlein au gaz\u00bb de Petro-Canada"},"content":{"rendered":"

Le 21 juillet 2016 – TAM-TAM\\TBWA signe la plus r\u00e9cente offensive radio pour son client Petro-Canada afin de faire la promotion de son concours \u00abPlein au gaz\u00bb.<\/span><\/p>\n

\"petro-canada-tamtam\"<\/p>\n

Misant sur un humour et un langage typiquement qu\u00e9b\u00e9cois, le message annonce qu\u2019il s\u2019av\u00e8re tr\u00e8s avantageux de faire le plein chez Petro-Canada<\/a>, une entreprise de Suncor.<\/span><\/p>\n

Bien que le concours se d\u00e9ploie dans tout le Canada, TAM-TAM\\TBWA<\/a> a \u00e9t\u00e9 mandat\u00e9e pour la strat\u00e9gie et la conception des communications pour le march\u00e9 qu\u00e9b\u00e9cois.<\/span><\/p>\n

Le message radio fait suite \u00e0 celui d\u00e9velopp\u00e9 en janvier dernier, qui vantait les m\u00e9rites des essences d\u2019hiver de Petro-Canada.<\/span><\/p>\n

\n

On trouvait que 120 000 $ de gaz, \u00e7a faisait beaucoup de gaz! Alors on a tout simplement d\u00e9cid\u00e9 d\u2019en mettre partout dans notre message\u00bb, plaisante Manuel Ferrarini, vice-pr\u00e9sident, directeur de cr\u00e9ation chez TAM-TAM\\TBWA.<\/span>\u00a0<\/span><\/p>\n<\/blockquote>\n

En plus du message radio, qui a \u00e9galement \u00e9t\u00e9 adapt\u00e9 pour le march\u00e9 qu\u00e9b\u00e9cois anglophone, TAM-TAM a d\u00e9velopp\u00e9 les pi\u00e8ces d\u2019affichage pour les stations, ainsi qu\u2019une int\u00e9gration de contenu dans\u00a0Salut Bonjour.<\/i><\/span><\/p>\n

Cr\u00e9dits<\/span>\u00a0<\/b><\/span><\/h3>\n

Client\u00a0: Nicole Minardi, Tavia Stephenson \u2013 Petro-Canada<\/span><\/p>\n

Agence : TAM-TAM\\TBWA<\/span><\/p>\n

Son : Apollo Studios<\/span><\/p>\n

\u00c0 propos de TAM-TAM\\TBWA<\/span><\/h3>\n

TAM-TAM\\TBWA est une agence qui propose l\u2019ensemble des services en communication marketing. Affili\u00e9e \u00e0 l\u2019un des r\u00e9seaux d\u2019agences les plus cr\u00e9atifs au monde, elle permet \u00e0\u00a0ses clients\u00a0une agilit\u00e9 et une vitesse de r\u00e9action propres aux agences \u00e0 dimension humaine, tout en leur offrant l\u2019expertise et les outils d\u2019un r\u00e9seau mondialement reconnu.\u00a0Avec\u00a0son approche disruptive, TAM-TAM\\TBWA d\u00e9fie les r\u00e8gles depuis pr\u00e8s de 30 ans.<\/span><\/p>\n

\n

<\/div>\n
<\/span><\/p>\n
<\/div>\n","protected":false},"excerpt":{"rendered":"

TAM-TAM\\TBWA signe la plus r\u00e9cente offensive radio pour son client Petro-Canada afin de faire la promotion de son concours \u00abPlein au gaz\u00bb.<\/p>\n

<\/span>
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