{"id":33452,"date":"2016-07-28T16:26:06","date_gmt":"2016-07-28T20:26:06","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=33452"},"modified":"2023-09-02T15:34:08","modified_gmt":"2023-09-02T19:34:08","slug":"hillary-clinton-lance-une-application-pour-gerer-un-qg-de-campagne-virtuel","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hillary-clinton-lance-une-application-pour-gerer-un-qg-de-campagne-virtuel\/","title":{"rendered":"Hillary Clinton lance une application pour g\u00e9rer un QG de campagne virtuel"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Le 24 juillet dernier, Hillary Clinton a lanc\u00e9 une nouvelle application qui permet aux Am\u00e9ricains de g\u00e9rer un QG de campagne virtuel.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-33456 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/07\/appli-hillary-2016.png\" alt=\"appli-hillary-2016\" width=\"486\" height=\"324\" \/><\/p>\n<p>La candidate d\u00e9mocrate \u00e0 la pr\u00e9sidentielle am\u00e9ricaine, Hillary Clinton, multiplie les actions visant \u00e0 casser son image de femme inaccessible et froide et n&rsquo;h\u00e9site pas \u00e0 utiliser les outils num\u00e9riques pour ce faire.<\/p>\n<p>En plus de sa page Facebook (plus de 4,5 millions d&rsquo;adeptes), de sa cha\u00eene YouTube et de son compte Twitter (plus de 7,5 millions d&rsquo;abonn\u00e9s), Mme Clinton a lanc\u00e9 dimanche 24 juillet dernier sur iPhone une application permettant \u00e0 tout citoyen am\u00e9ricain de devenir le gestionnaire d&rsquo;un QG de campagne virtuel. Baptis\u00e9e \u00abHillary 2016\u00bb, cette appli rencontre d\u00e9j\u00e0 un vrai succ\u00e8s.<\/p>\n<p>Con\u00e7ue pour rendre ses utilisateurs totalement accro, elle fonctionne sur le principe de petits tests, quiz et concours (connaissez-vous bien les id\u00e9es politiques d&rsquo;Hillary Clinton, par exemple) qui permettent de gagner des \u00e9toiles. En cumulant ces r\u00e9compenses, le joueur peut faire de plus en plus de choses, comme arranger la d\u00e9coration de son bureau, arroser ses plantes ou accrocher un\u00a0\u00abStars and Stripes\u00bb au mur. Il est pr\u00e9vu que les utilisateurs les plus \u00e9toil\u00e9s re\u00e7oivent un autographe de la candidate &#8211; bien r\u00e9el, celui-ci.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">There&rsquo;s never been a campaign app like this before. Download it today to help Hillary win. <a href=\"https:\/\/t.co\/K1Aw88vS9H\">https:\/\/t.co\/K1Aw88vS9H<\/a><a href=\"https:\/\/t.co\/iJNSagEoVc\">https:\/\/t.co\/iJNSagEoVc<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Hillary Clinton (@HillaryClinton) <a href=\"https:\/\/twitter.com\/HillaryClinton\/status\/757361348757991424\">24 juillet 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>\u00abHillary 2016\u00bb\u00a0est clairement\u00a0une fa\u00e7on d&rsquo;attirer de nouveaux militants &#8211; \u00e0 la sauce techno. R\u00e9solument dans l&rsquo;\u00e8re du temps, la campagne pr\u00e9sidentielle am\u00e9ricaine est tr\u00e8s ax\u00e9e sur les appareils mobiles et les jeux que l&rsquo;on peut cr\u00e9er dessus. La traditionnelle distribution de tracts se fait doubler par\u00a0des outils num\u00e9riques dont l&rsquo;objectif est, <em>in fine<\/em>, de s\u00e9duire les jeunes \u00e9lecteurs et de les encourager \u00e0 passer aux urnes.<\/p>\n<p>R\u00e9cemment d\u00e9j\u00e0, la candidate d\u00e9mocrate avait lanc\u00e9 \u00abTrump Yourself\u00bb, un outil permettant d&rsquo;apposer \u00e0 sa photo de profil une des phrases les plus controvers\u00e9es du candidat r\u00e9publicain Donald Trump. Elle a aussi surf\u00e9 sur la vague Pok\u00e9mon Go en organisant un rassemblement de partisans dans une ar\u00e8ne virtuelle.<\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-33453 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/07\/trump-yourself.png\" alt=\"trump-yourself\" width=\"371\" height=\"334\" \/><\/p>\n<p>&nbsp;<\/p>\n<p>Reste \u00e0 savoir si, au-del\u00e0 du fun, ces diverses actions porteront leurs fruits.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33452\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  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data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 24 juillet dernier, Hillary Clinton a lanc\u00e9 une nouvelle application qui permet aux Am\u00e9ricains de g\u00e9rer un QG de campagne virtuel: de quoi attirer de nouveaux militants, notamment parmi les jeunes \u00e9lecteurs. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33452\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  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