{"id":3358,"date":"2014-05-01T09:30:10","date_gmt":"2014-05-01T13:30:10","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=3358"},"modified":"2014-05-01T12:38:04","modified_gmt":"2014-05-01T16:38:04","slug":"hausse-de-10-pour-le-marketing-web-en-2014","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/hausse-de-10-pour-le-marketing-web-en-2014\/","title":{"rendered":"Hausse de 10% pour le marketing Web en 2014"},"content":{"rendered":"<p class=\"p1\" style=\"text-align: left;\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S.jpg\"><img loading=\"lazy\" class=\"alignleft wp-image-3359\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S-300x200.jpg\" alt=\"Businessman with tablet computer\" width=\"260\" height=\"173\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S-300x200.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S.jpg 849w\" sizes=\"(max-width: 260px) 100vw, 260px\" \/><\/a><strong>285 entreprises bas\u00e9es aux \u00c9tats-Unis &#8211; dont 79% ont \u00e9galement des op\u00e9rations \u00e0 l\u2019international &#8211; pr\u00e9cisent, dans un sondage r\u00e9alis\u00e9 fin 2013 et publi\u00e9 cette semaine par la firme <a href=\"http:\/\/www.gartner.com\/technology\/home.jsp\">Gartner<\/a>, que leur budget d\u00e9di\u00e9 au marketing Web allait \u00eatre en hausse de 10% \u00e0 la fin de l&rsquo;ann\u00e9e 2014.<\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">Ces entreprises, dont le chiffre d\u2019affaires est en moyenne de 4,4$US millions, op\u00e8rent dans les secteurs des m\u00e9dias, communications, haute technologie, services financiers, fabrication manufacturi\u00e8re, sant\u00e9, services publics et distribution.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Avec en moyenne 3,1% de leur chiffre d\u2019affaires consacr\u00e9 au marketing Web en 2013, les entreprises sond\u00e9es consid\u00e8rent positivement cette niche nouvelle en publicit\u00e9 au point d\u2019avoir d\u00e9j\u00e0 bonifi\u00e9 ses budgets de 20% par rapport \u00e0 2012 (2,6% du chiffre d&rsquo;affaires).<\/span><\/p>\n<p class=\"p3\"><strong><span class=\"s1\">Mais ce qui est le plus significatif dans cette \u00e9tude est la part globale du marketing Web dans les budgets marketing des entreprises sond\u00e9es. De 25,5% qu\u2019ils \u00e9taient en 2012, les budgets prennent maintenant 28,5% de l\u2019argent consenti \u00e0 la mise en march\u00e9 des produits et services des organisations.<\/span><\/strong><\/p>\n<p class=\"p3\"><span class=\"s1\">Ces donn\u00e9es font la d\u00e9monstration du transfert progressif et in\u00e9luctable des consommateurs vers les plateformes Web et mobiles. Le trafic g\u00e9n\u00e9r\u00e9 par les r\u00e9seaux sociaux, notamment sur les tablettes et t\u00e9l\u00e9phones cellulaires, acc\u00e9l\u00e8re le d\u00e9veloppement d\u2019outils et de techniques associ\u00e9es au marketing mobile et au commerce en ligne. Une tendance lourde qui ne pourra qu&rsquo;aller en s&rsquo;accentuant dans les ann\u00e9es \u00e0 venir.<\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3358\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hausse-de-10-pour-le-marketing-web-en-2014\/\"  data-item_title=\"Hausse de 10% pour le marketing Web en 2014\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S.jpg\"  data-item_date=\"2014-05-01T09:30:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>285 entreprises bas\u00e9es aux \u00c9tats-Unis &#8211; dont 79% ont \u00e9galement des op\u00e9rations \u00e0 l\u2019international &#8211; pr\u00e9cisent, dans un sondage r\u00e9alis\u00e9 fin 2013 et publi\u00e9 cette semaine par la firme Gartner, que leur budget d\u00e9di\u00e9 au marketing Web allait \u00eatre en hausse de 10% \u00e0 la fin de l&rsquo;ann\u00e9e 2014. Ces entreprises, dont le chiffre d\u2019affaires [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3358\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/hausse-de-10-pour-le-marketing-web-en-2014\/\"  data-item_title=\"Hausse de 10% pour le marketing Web en 2014\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/04\/Fotolia_62898820_S.jpg\"  data-item_date=\"2014-05-01T09:30:10-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":3359,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3358"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=3358"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3358\/revisions"}],"predecessor-version":[{"id":3371,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3358\/revisions\/3371"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/3359"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=3358"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=3358"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=3358"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}