{"id":3378,"date":"2014-05-01T09:28:26","date_gmt":"2014-05-01T13:28:26","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=3378"},"modified":"2014-05-19T14:31:05","modified_gmt":"2014-05-19T18:31:05","slug":"les-echos-de-lindustrie-iga-fait-appel-a-josee-di-stasio-christian-begin-et-stephano-faita","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-iga-fait-appel-a-josee-di-stasio-christian-begin-et-stephano-faita\/","title":{"rendered":"Les \u00c9chos de l’industrie: IGA fait appel \u00e0 Jos\u00e9e di Stasio, Christian B\u00e9gin et Stephano Faita pour sa nouvelle campagne publicitaire."},"content":{"rendered":"

\"IGA<\/a>Lanc\u00e9e aujourd’hui, la nouvelle campagne publicitaire de la chaine d’alimentation IGA<\/a> met en exergue le plaisir de mieux manger. En s’associant \u00e0 trois visages connus de l’univers culinaire qu\u00e9b\u00e9cois, les animateurs d’\u00e9missions de t\u00e9l\u00e9vision\u00a0Jos\u00e9e di Stasio, Christian B\u00e9gin et St\u00e9phano Faita<\/span>, IGA veut litt\u00e9ralement\u00a0contribuer aux changements de paradigmes alimentaires au Qu\u00e9bec.<\/p>\n

La publicit\u00e9, con\u00e7ue d’ailleurs par l’agence montr\u00e9alaise\u00a0Sid Lee<\/a>, vise trois cibles compl\u00e9mentaires avec cette vid\u00e9o<\/a>: stimuler la consommation de produits qu\u00e9b\u00e9cois, sensibiliser \u00e0 la nourriture saine et propager le go\u00fbt de cuisiner. \u00c0 chaque semaine, donc, une recette simple et sant\u00e9 sera publi\u00e9e en magasin et dans la circulaire.<\/p>\n

Et d’apr\u00e8s le communiqu\u00e9 de presse envoy\u00e9 aux m\u00e9dias hier, 93% des Qu\u00e9b\u00e9cois manifesteraient le d\u00e9sir de manger mieux sans avoir \u00e0 sacrifier leur plaisir.<\/p>\n

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<\/div>\n","protected":false},"excerpt":{"rendered":"

Lanc\u00e9e aujourd’hui, la nouvelle campagne publicitaire de la chaine d’alimentation IGA met en exergue le plaisir de mieux manger. En s’associant \u00e0 trois visages connus de l’univers culinaire qu\u00e9b\u00e9cois, les animateurs d’\u00e9missions de t\u00e9l\u00e9vision\u00a0Jos\u00e9e di Stasio, Christian B\u00e9gin et St\u00e9phano Faita, IGA veut litt\u00e9ralement\u00a0contribuer aux changements de paradigmes alimentaires au Qu\u00e9bec. La publicit\u00e9, con\u00e7ue d’ailleurs […]<\/p>\n

<\/span>
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