{"id":33845,"date":"2016-08-18T16:47:37","date_gmt":"2016-08-18T20:47:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=33845"},"modified":"2016-09-16T09:26:52","modified_gmt":"2016-09-16T13:26:52","slug":"les-grands-principes-de-la-relation-de-presse","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-grands-principes-de-la-relation-de-presse\/","title":{"rendered":"Les grands principes de la relation de presse"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-28255 size-full\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/08\/relation-de-presse-e1471286975999.jpg\" alt=\"\" width=\"640\" height=\"312\" \/><\/p>\n<div class=\"two_third\">\n<p>&nbsp;<\/p>\n<div>Le secteur des<strong> relations de presse<\/strong> est la pierre angulaire du vaste domaine qu\u2019est le marketing. Aussi, les relations entre journalistes et promoteurs sont extr\u00eamement importantes, et les RP figurent parmi les t\u00e2ches les plus importantes des communications pour les entreprises ou organismes \u00e0 but non lucratif souhaitant attirer l\u2019<strong>attention des m\u00e9dias<\/strong>. Il est donc imp\u00e9ratif de promouvoir avec <strong>fid\u00e9lit\u00e9 <\/strong>et<strong> efficacit\u00e9<\/strong> un \u00e9v\u00e9nement qui <strong>marquera les esprits<\/strong>, et dont on se souviendra \u00e9galement de l\u2019organisateur, du porte-parole, du producteur et du diffuseur.<\/div>\n<div>Avec les <strong>bons outils<\/strong> et<strong> strat\u00e9gies<\/strong>, vous pourrez promouvoir ad\u00e9quatement un projet d\u00e8s sa mise en march\u00e9. Cette formation, tr\u00e8s <strong>pratique<\/strong>, vous permettra d\u2019en appliquer les r\u00e8gles d\u00e8s le lendemain.<\/div>\n<div><span style=\"color: #ffffff;\">t<\/span><\/div>\n<div><\/div>\n<h1><span style=\"font-size: 16px;\"><strong>Objectifs de la formation<\/strong><\/span><\/h1>\n<p>Cette formation vise \u00e0 apprendre aux participants\u00a0:<\/p>\n<\/div>\n<div class=\"one_third last\">\n<p><span style=\"color: #000080;\"><\/p>\n<div class=\"box_ box clear\" style=\"font-family:arial;background-color:EFEAEA;border-color:EFEAEA;\">\n<p><\/span><\/p>\n<p><span style=\"color: #000000;\">Date: 17 novembre 2016\u00a0<\/span><\/p>\n<p><span style=\"color: #000000;\">Dur\u00e9e: une demi journ\u00e9e (8h30-12h)<\/span><\/p>\n<p><span style=\"color: #000000;\">Lieu:\u00a01212 Rue Panet, Montr\u00e9al Salle 105 (Centre St-Pierre)<\/span><\/p>\n<p><span style=\"color: #000000;\">Prix en sp\u00e9cial:<br \/>\n<\/span><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-grands-principes-de-la-relation-de-presse-27773603596\" target=\"_blank\">195$<\/a><\/p>\n<p><span style=\"color: #000000;\">Prix r\u00e9gulier:<br \/>\n<\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-grands-principes-de-la-relation-de-presse-27773603596\" target=\"_blank\">245$<\/a><br \/>\n<\/span> <\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<ul>\n<li>Les r\u00e8gles de strat\u00e9gie employ\u00e9es pour <strong>mettre en march\u00e9<\/strong> et <strong>diffuser <\/strong>par les<strong> relations avec la presse<\/strong>\u00a0 les diff\u00e9rents produits ou \u00e9v\u00e9nements\u00a0;<\/li>\n<li>L\u2019univers des <strong>m\u00e9dias<\/strong> et comment comprendre\u00a0 la psychologie des m\u00e9dias;<\/li>\n<li>Comment travailler avec les journalistes;<\/li>\n<li>Analyse des <strong>messages-cl\u00e9s<\/strong>;<\/li>\n<li>Comment utiliser les sorties m\u00e9diatiques, et quels en sont les outils n\u00e9cessaires;<\/li>\n<li>Diff\u00e9rence entre les m\u00e9dias nationaux vs m\u00e9dias locaux et <strong>\u00a0<\/strong>m\u00e9dias communautaires;<\/li>\n<li>\u00c9tablissement des<strong> listes de presse<\/strong>;<\/li>\n<li>R\u00e9daction de communiqu\u00e9s efficaces;<\/li>\n<li>Organisation d\u2019<strong>\u00e9v\u00e9nements m\u00e9diatiques<\/strong> qui sauront attirer les journalistes;<\/li>\n<li>Programme d\u2019entrevues radio et t\u00e9l\u00e9vision;<\/li>\n<li>Comment former son <strong>porte-parole<\/strong><\/li>\n<li>Comment utiliser les r\u00e9seaux sociaux;<\/li>\n<li><strong>Gestion de risque <\/strong>et<strong> de crise<\/strong><\/li>\n<\/ul>\n<h1><span style=\"color: #000000; font-size: 16px;\"><strong>Public cible de la formation<\/strong><\/span><\/h1>\n<p>Toute personne responsable des <strong>communications<\/strong> travaillant pour une entreprise, une r\u00e9gion, une municipalit\u00e9\u00a0ou\u00a0un organisme \u00e0 but non lucratif \u00a0; \u00a0un artiste\u00a0 ou un travailleur autonome dans le secteur artistique et culturel.<\/p>\n<h1><span style=\"color: #000000; font-size: 16px;\"><strong>Formatrice<img loading=\"lazy\" class=\"wp-image-28253 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/08\/photo.jpg\" alt=\"\" width=\"137\" height=\"178\" \/><br \/>\n<\/strong><\/span><\/h1>\n<p>\u0152uvrant dans le domaine des communications depuis pr\u00e8s de quarante-cinq ans, <strong>Th\u00e9r\u00e8se David<\/strong> a occup\u00e9 successivement des postes de haut niveau dans le secteur des m\u00e9dias et de la culture. Elle a \u00e9t\u00e9 vice-pr\u00e9sidente aux communications du Journal de Montr\u00e9al et du R\u00e9seau TQS, Au cours des ann\u00e9es pr\u00e9c\u00e9dentes, elle fut pr\u00e9sidente de Publicit\u00e9 Th\u00e9r\u00e8se David inc., une entreprise sp\u00e9cialis\u00e9e en<strong> relations de presse<\/strong> et<strong> \u00e9v\u00e9nements culturels<\/strong>. \u00c0 titre d\u2019exemple, elle s\u2019est occup\u00e9e des communications d\u2019artistes tels qu\u2019Yvon Deschamps, Ginette Reno, Paul Pich\u00e9, Francis Cabrel, Richard S\u00e9guin et Marjo pour ne nommer que ceux-l\u00e0. Parmi les \u00e9v\u00e9nements culturels, notons le Gala de l\u2019ADISQ, le Gala des Prix G\u00e9meaux, le Festival de Lanaudi\u00e8re, le Festival international de la Chanson de Granby, la Compagnie Jean Duceppe, la Fabuleuse histoire du Royaume (Saguenay) et la F\u00eate nationale.<br \/>\nEn parall\u00e8le, Th\u00e9r\u00e8se David assume depuis 2005 une charge de cours \u00e0 l\u2019Universit\u00e9 du Qu\u00e9bec \u00e0 Montr\u00e9al (UQ\u00c0M) : Strat\u00e9gies de mise en march\u00e9, de promotion et de diffusion dans les domaines des communications et de la culture. Th\u00e9r\u00e8se David a \u00e9t\u00e9 laur\u00e9ate de 5 F\u00e9lix au Gala de l\u2019ADISQ, 4 Coq d\u2019Or, et 3 Rubans d\u2019Or, pour les campagnes de TQS<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-grands-principes-de-la-relation-de-presse-27773603596\" target=\"_blank\">R\u00e9servez vos places d\u00e8s maintenant !<\/a><\/strong><\/span><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\" 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data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le 15 septembre 2016 de 8h30 \u00e0 12h \/ Formatrice: Th\u00e9r\u00e8se David. <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33845\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-grands-principes-de-la-relation-de-presse\/\"  data-item_title=\"Les grands principes de la relation de presse\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/relation-de-presse.jpg\"  data-item_date=\"2016-08-18T16:47:37-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":33846,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,172],"tags":[1487,1176,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33845"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=33845"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33845\/revisions"}],"predecessor-version":[{"id":34634,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/33845\/revisions\/34634"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/33846"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=33845"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=33845"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=33845"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}