{"id":33891,"date":"2016-08-17T16:56:28","date_gmt":"2016-08-17T20:56:28","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=33891"},"modified":"2016-08-18T16:51:47","modified_gmt":"2016-08-18T20:51:47","slug":"les-autocollants-virtuels-commandites-debarquent-sur-twitter","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-autocollants-virtuels-commandites-debarquent-sur-twitter\/","title":{"rendered":"Les autocollants virtuels commandit\u00e9s d\u00e9barquent sur Twitter"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Apr\u00e8s un peu plus d\u2019un mois apr\u00e8s avoir <a href=\"http:\/\/isarta.com\/infos\/?p=32994\" target=\"_blank\">introduit les autocollants virtuels<\/a> sur sa plateforme, Twitter offre maintenant aux marques la possibilit\u00e9 de cr\u00e9er des autocollants virtuels commandit\u00e9s.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-33894 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/pepsimoji-twitter.png\" alt=\"pepsimoji-twitter\" width=\"435\" height=\"289\" \/><\/p>\n<p><a href=\"https:\/\/blog.twitter.com\/2016\/introducing-promoted-stickers\" target=\"_blank\">Sur son blogue<\/a>, Twitter explique que depuis ce lancement, \u00abdes millions de photos ont \u00e9t\u00e9 tweet\u00e9es en utilisant les autocollants virtuels de fa\u00e7on cr\u00e9ative et dynamique dans le domaine des sports, du divertissement et de l\u2019information\u00bb.<\/p>\n<p>Aussi, c&rsquo;est logiquement que les marques peuvent \u00e0 leur tour \u00abcr\u00e9er et promouvoir des autocollants virtuels personnalis\u00e9s que n\u2019importe quel utilisateur Twitter peut\u00a0utiliser\u00bb.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">Introducing Promoted <a href=\"https:\/\/twitter.com\/hashtag\/Stickers?src=hash\">#Stickers<\/a> A fun way to express your brand and engage with consumers! <a href=\"https:\/\/t.co\/wIIDHAC0KK\">https:\/\/t.co\/wIIDHAC0KK<\/a> <a href=\"https:\/\/t.co\/usc4HRwrPU\">pic.twitter.com\/usc4HRwrPU<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Twitter Advertising (@TwitterAds) <a href=\"https:\/\/twitter.com\/TwitterAds\/status\/765095632185032704\">15 ao\u00fbt 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Les autocollants virtuels commandit\u00e9s seront disponibles, comme tous les autres, dans la biblioth\u00e8que offerte sur les applications mobiles de Twitter (iOS et Android). Mais, \u00e0 la diff\u00e9rence des autocollants classiques, ils seront accompagn\u00e9s du nom de la marque qui les commandite et\u00a0du mot-clic de la campagne.<\/p>\n<p>Selon le r\u00e9seau social,\u00a0ces autocollants commandit\u00e9s repr\u00e9sentent \u00abune immense opportunit\u00e9 pour les marques d&rsquo;accro\u00eetre leur notori\u00e9t\u00e9\u00bb aupr\u00e8s des utilisateurs.<\/p>\n<p>Le fonctionnement est assez simple: les entreprises peuvent cr\u00e9er de 4\u00a0\u00e0 8 autocollants virtuels personnalis\u00e9s, visibles par les abonn\u00e9s du compte qui les utilise. \u00c9tant donn\u00e9 qu&rsquo;ils\u00a0agissent comme un mot-clic, il sera \u00e9galement possible de faire une recherche parmi les photos qui utilisent des autocollants virtuels commandit\u00e9s.<\/p>\n<p>L&rsquo;argument choc de Twitter pour s\u00e9duire les marques avec cette id\u00e9e? Une visibilit\u00e9 \u00e0 travers toute la plateforme.<\/p>\n<p>\u00c0 noter que ce nouvel outil publicitaire n\u2019est disponible que pour les grands annonceurs et, que le r\u00e9seau social invite donc les marques \u00e0 contacter leur gestionnaire de compte afin d\u2019en savoir plus.<\/p>\n<p>La premi\u00e8re marque \u00e0 cr\u00e9er des autocollants virtuels commandit\u00e9s est la multinationale Pepsi, partenaire exclusif de Twitter pour le lancement. 50 autocollants virtuels associ\u00e9s \u00e0 la campagne mondiale #PepsiMoji ont ainsi vu le jour, et ce, dans 10 march\u00e9s \u00e0 travers le monde.<\/p>\n<p>Pensez-vous utiliser les autocollants virtuels commandit\u00e9s?<\/p>\n<p><em>Photo: www.twitter.com<\/em><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_33891\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  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data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-autocollants-virtuels-commandites-debarquent-sur-twitter\/\"  data-item_title=\"Les autocollants virtuels commandit\u00e9s d\u00e9barquent sur Twitter\"  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