{"id":34021,"date":"2016-08-22T14:49:01","date_gmt":"2016-08-22T18:49:01","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34021"},"modified":"2016-08-23T18:26:16","modified_gmt":"2016-08-23T22:26:16","slug":"tam-tamtbwa-signe-le-dernier-spot-tv-pour-la-nissan-micra","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/tam-tamtbwa-signe-le-dernier-spot-tv-pour-la-nissan-micra\/","title":{"rendered":"TAM-TAM\\TBWA signe le dernier spot TV pour la Nissan Micra"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Le 23 ao\u00fbt 2016 &#8211;\u00a0<span class=\"s1\">TAM-TAM\\TBWA est fi\u00e8re de signer la plus r\u00e9cente offensive t\u00e9l\u00e9 pour la Nissan Micra.<\/span><\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\"><span class=\"s1\"><img loading=\"lazy\" class=\"aligncenter wp-image-34022 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/nissan-micra-tamtam.png\" alt=\"nissan-micra-tamtam\" width=\"476\" height=\"261\" \/>\u00a0<\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Enti\u00e8rement r\u00e9alis\u00e9 \u00e0 partir d\u2019images de synth\u00e8se, le message s\u2019immisce dans l\u2019univers du jeu vid\u00e9o et d\u00e9montre la grande agilit\u00e9 de la voiture tant sur la route que sur la piste de course, dans le cadre de la Coupe Nissan Micra. Appuy\u00e9s par l\u2019avis d\u2019experts automobiles, la fiabilit\u00e9 et l\u2019agr\u00e9ment de conduite caract\u00e9risent aussi l\u2019ADN du v\u00e9hicule.<\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span class=\"s1\" style=\"font-size: 16px;\">Pour nous, l\u2019id\u00e9e \u00e9tait d\u2019exploiter les codes des jeux vid\u00e9o de course automobile afin que l\u2019on associe imm\u00e9diatement le v\u00e9hicule au plaisir de conduire. Aussi, l\u2019utilisation de citations journalistiques nous ram\u00e8ne dans un univers r\u00e9el en ajoutant force et cr\u00e9dibilit\u00e9 au message\u00bb, explique \u00c9tienne Soucy, concepteur-r\u00e9dacteur chez TAM-TAM\\TBWA.<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\"><span class=\"s1\">L\u2019utilisation de la version de course de la voiture est un clin d\u2019oeil \u00e0 la Coupe Nissan Micra, une s\u00e9rie de courses r\u00e9parties sur huit fins de semaines au Qu\u00e9bec et en Ontario, de mai \u00e0 septembre.<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/9KrWccIXlVI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits\u00a0<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Client\u00a0: Vanessa Dejean, Nissan Canada Inc<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: <a href=\"http:\/\/www.tamtamtbwa.com\/\" target=\"_blank\">TAM-TAM\\TBWA<\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Maison de production\u00a0: Fly Studio<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Musique originale et son : Cult Nation<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34021\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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t\u00e9l\u00e9 pour la Nissan Micra.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34021\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  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