{"id":34092,"date":"2016-08-26T16:47:23","date_gmt":"2016-08-26T20:47:23","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34092"},"modified":"2016-08-26T14:31:34","modified_gmt":"2016-08-26T18:31:34","slug":"les-evenements-marketing-et-communication-de-la-semaine-20","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-20\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>1er septembre<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-28712 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/03\/logo-jccm.png\" alt=\"logo-jccm\" width=\"150\" height=\"150\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">R\u00e9seau Jeunes Entrepreneurs<\/span><\/h2>\n<p>Le\u00a0RJE est un programme unique d\u2019appui aux entrepreneurs en d\u00e9marrage, cr\u00e9\u00e9 et g\u00e9r\u00e9 par des entrepreneurs.<\/p>\n<p>Les membres b\u00e9n\u00e9ficient de coaching, de rencontres inspirantes, d\u2019activit\u00e9s de\u00a0d\u00e9veloppement personnel, et prennent part \u00e0 des groupes de\u00a0collaboration.<\/p>\n<p>Le RJE apporte aux entrepreneurs le contenu th\u00e9orique, l\u2019accompagnement pratique, et le r\u00e9seau de contacts qui leur permet de d\u00e9marrer leur entreprise, et de la d\u00e9velopper rapidement.<\/p>\n<p>Les th\u00e9matiques abord\u00e9es lors des sessions sont aussi vari\u00e9es que : les strat\u00e9gies marketing, la pr\u00e9vision financi\u00e8re et la comptabilit\u00e9, la vente et la n\u00e9gociation, le financement ou bien encore l\u2019intelligence \u00e9motionnelle et le management.<\/p>\n<p>Beaucoup plus qu\u2019un programme de formation, le RJE est avant tout un r\u00e9seau d\u2019entrepreneurs qui se soutiennent d\u00e8s leur arriv\u00e9e dans le monde entrepreneurial, collaborent sur leurs projets mutuels, et s\u2019entraident \u00e0 faire face aux diff\u00e9rents d\u00e9fis du monde entrepreneurial.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 1er septembre 2016 d\u00e8s 8h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0JCCM,\u00a01435 Rue St-Alexandre,\u00a0Bureau 700,\u00a0Montr\u00e9al, QC<\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions <a href=\"https:\/\/www.jccm.org\/activites\/formation\/reseau-jeunes-entrepreneurs\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>1er septembre<\/strong><\/p>\n<p style=\"text-align: center;\"><strong><img loading=\"lazy\" class=\"aligncenter wp-image-21299 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/08\/Community-manager-1024x731.png\" alt=\"community-manager\" width=\"265\" height=\"189\" \/>\u00a0<\/strong><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Comment \u00e9tablir une strat\u00e9gie de marketing de contenu efficace<\/span><\/h2>\n<p>Lors de la formation sur le marketing de contenu, vous verrez:<\/p>\n<ul>\n<li>l\u2019effet de levier des contenus de qualit\u00e9 aupr\u00e8s des utilisateurs-consommateurs<\/li>\n<li>les diff\u00e9rents types de contenus qui peuvent \u00eatre exploit\u00e9s<\/li>\n<li>la valeur ajout\u00e9e du \u00abstorytelling\u00bb<\/li>\n<li>les meilleures pratiques adopt\u00e9es par certaines marques<\/li>\n<li>les \u00e9tapes de la curation de contenus (de la s\u00e9lection \u00e0 l\u2019\u00e9ditorialisation)<\/li>\n<li>les diff\u00e9rents outils d\u2019informations, de veille, de gestion et de publication<\/li>\n<li>comment pr\u00e9parer un calendrier de contenus pour diffuser sur le Web et les m\u00e9dias sociaux comme un vrai pro<\/li>\n<\/ul>\n<p><strong>Objectifs<\/strong><\/p>\n<p>Cet atelier de formation vise \u00e0 fournir aux participants toutes les notions n\u00e9cessaires et essentielles pour d\u00e9velopper eux-m\u00eames une strat\u00e9gie de marketing de contenus efficace, et optimiser ainsi leur pr\u00e9sence sur le Web et les m\u00e9dias sociaux, tout en\u00a0maximisant les r\u00e9sultats de chacune de leurs op\u00e9rations.<\/p>\n<p><strong>Public cible<\/strong><\/p>\n<p>Cette formation sur le marketing de contenu s\u2019adresse \u00e0 toutes les organisations qui souhaitent former leur personnel \u2013 responsable pour d\u00e9velopper de nouvelles approches de\u00a0marketing, comme \u00e0 tous les professionnels et entrepreneurs ind\u00e9pendants en qu\u00eate de solutions efficaces pour prendre le virage num\u00e9rique du Web et des m\u00e9dias sociaux, et aux\u00a0\u00e9tudiants et finissants d\u2019\u00e9tudes commerciales qui veulent acqu\u00e9rir des connaissances suppl\u00e9mentaires.<\/p>\n<p><strong>Formateur<\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-29924 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/r-morin-200x300.jpg\" alt=\"r-morin-200x300\" width=\"80\" height=\"120\" \/>Raymond Morin est un analyste du Web et des m\u00e9dias sociaux, sp\u00e9cialis\u00e9 dans le marketing d\u2019influence et l\u2019impact des nouvelles g\u00e9n\u00e9rations dans la transformation sociale et num\u00e9rique des entreprises. Auteur et blogueur reconnu, il a aussi particip\u00e9 \u00e0 plusieurs magazines sp\u00e9cialis\u00e9s, et publi\u00e9 trois ouvrages, en plus de collaborer \u00e0 deux autres livres \u00e0 titre de co-auteur.<\/p>\n<p>Depuis 2010, il pr\u00e9sente aussi r\u00e9guli\u00e8rement des conf\u00e9rences, et anime des formations en entreprise. En 2016, ses ouvrages seront traduits, et il pr\u00e9sentera des conf\u00e9rences \u00abkeynote\u00bb en anglais.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span>\u00a0Le 1er septembre 2016 de 8h30 \u00e0 12h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> 1212 Rue Panet, Montr\u00e9al, Salle 202\u00a0(Centre St-Pierre)<\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"http:\/\/isarta.com\/formations\/?event=marketing-de-contenu\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34092\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-20\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-08-26T16:47:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>&#8211; R\u00e9seaux Jeunes Entrepreneurs <br \/>\n&#8211; Formation: \u00e9tablir une strat\u00e9gie de marketing de contenu efficace<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34092\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-20\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-08-26T16:47:23-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,115],"tags":[1487,1490,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34092"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=34092"}],"version-history":[{"count":1,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34092\/revisions"}],"predecessor-version":[{"id":34093,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34092\/revisions\/34093"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=34092"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=34092"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=34092"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}