{"id":34244,"date":"2016-09-01T16:47:18","date_gmt":"2016-09-01T20:47:18","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34244"},"modified":"2016-09-01T16:21:08","modified_gmt":"2016-09-01T20:21:08","slug":"twitter-lance-media-studio","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/twitter-lance-media-studio\/","title":{"rendered":"Twitter lance Media Studio"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">La vid\u00e9o semble bel et bien \u00eatre la priorit\u00e9 de tous les gros joueurs du Web en ce moment. Twitter ne fait pas exception \u00e0 la r\u00e8gle&#8230;<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-31262 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/05\/twitter-couv.jpg\" alt=\"twitter-couv\" width=\"502\" height=\"189\" \/><\/p>\n<p>Apr\u00e8s avoir <a href=\"http:\/\/isarta.com\/infos\/?p=32868\" target=\"_blank\">augment\u00e9 la longueur maximale des vid\u00e9os<\/a>\u00a0qui y \u00a0sont diffus\u00e9es, voil\u00e0 que le r\u00e9seau social lance une nouvelle plateforme de gestion des vid\u00e9os nomm\u00e9e \u00abTwitter Media Studio\u00bb.<\/p>\n<p><a href=\"https:\/\/blog.twitter.com\/fr\/2016\/twitter-media-studio\" target=\"_blank\">Dans un billet de blogue<\/a>, Twitter explique qu\u2019il souhaite offrir\u00a0aux cr\u00e9ateurs de contenus davantage d\u2019opportunit\u00e9s de se connecter \u00e0 leurs audiences.<\/p>\n<p><a href=\"https:\/\/studio.twitter.com\/\" target=\"_blank\">Media Studio<\/a>, qui remplace l\u2019ancienne URL \u00abvideo.twitter.com\u00bb, permet aux utilisateurs d\u2019acc\u00e9der \u00e0 \u00abtous les outils et ressources\u00bb n\u00e9cessaires pour publier des vid\u00e9os \u00e0 partir d\u2019un ordinateur. Twitter\u00a0pr\u00e9cise aussi que \u00abcela comprend de nouvelles fonctionnalit\u00e9s qui peuvent \u00eatre utiles \u00e0\u00a0tous les cr\u00e9ateurs professionnels publiant\u00a0des contenus vid\u00e9os sur [la plateforme]\u00bb.<\/p>\n<p>Toutes ces fonctionnalit\u00e9s sont accessibles pour les vid\u00e9os sponsoris\u00e9es ou non.<\/p>\n<p>On y retrouve donc:<\/p>\n<ul>\n<li>Une biblioth\u00e8que o\u00f9 tous les m\u00e9dias sont accessibles (photos, vid\u00e9os et GIFs)<\/li>\n<li>Un outil de planification de tweets avec des vid\u00e9os (aucun maximum dans le nombre de tweets)<\/li>\n<li>Il sera possible de g\u00e9rer et de publier des vid\u00e9o depuis des comptes diff\u00e9rents<\/li>\n<li>Des am\u00e9liorations concernant les statistiques relatives aux vid\u00e9os<\/li>\n<\/ul>\n<h2><span style=\"font-size: 24px; color: #000080;\">Un nouvel outil de mon\u00e9tisation<\/span><\/h2>\n<p>Twitter a \u00e9galement profit\u00e9 du lancement du Media Studio pour parler de \u00ab<a href=\"https:\/\/twitter.twimg.com\/AmplifyOpen2016\" target=\"_blank\">Twitter Amplify Publisher Program<\/a>\u00bb, son outil de mon\u00e9tisation d\u00e9di\u00e9 aux cr\u00e9ateurs certifi\u00e9s, pour le moment uniquement disponible aux \u00c9tats-Unis.<\/p>\n<p>En ce qui concerne le bar\u00e8me de r\u00e9mun\u00e9ration, Twitter a opt\u00e9 pour\u00a0le 70\/30: le r\u00e9seau social ne prend que 30% des revenus g\u00e9n\u00e9r\u00e9s. \u00c0 titre de comparaison, YouTube garde 45% des revenus.<\/p>\n<p>Dans la documentation relative \u00e0 ce programme de mon\u00e9tisation, Twitter pr\u00e9cise que le partage des revenus ne se fait que sur les vid\u00e9os publi\u00e9es directement sur sa plateforme. Les vid\u00e9os Vine ou Periscope ne sont pas prises en compte.<\/p>\n<p>Le r\u00e9seau social n\u2019exige pas que les vid\u00e9os soient diffus\u00e9es et mon\u00e9tis\u00e9es uniquement sur sa plateforme, rien n\u2019est donc exclusif.<\/p>\n<p>\u00abPour mon\u00e9tiser des vid\u00e9os, il suffit de cocher une case avant de publier le tweet\u00bb, peut-on lire sur le blogue. Des pre-rolls seront diffus\u00e9s avant de voir la vid\u00e9o publi\u00e9e.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">We&rsquo;re expanding our revenue programs to empower creators to earn money in multiple ways! ? <a href=\"https:\/\/t.co\/ebnJxNaZqA\">https:\/\/t.co\/ebnJxNaZqA<\/a> <a href=\"https:\/\/t.co\/OGlI9tbeMa\">pic.twitter.com\/OGlI9tbeMa<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Twitter Video (@video) <a href=\"https:\/\/twitter.com\/video\/status\/770647209876467712\">30 ao\u00fbt 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p>Pour ce qui est des cr\u00e9ateurs hors des \u00c9tats-Unis, Twitter explique qu&rsquo;ils peuvent toujours g\u00e9n\u00e9rer leur propres revenus en collaborant avec des marques via <a href=\"https:\/\/www.niche.co\" target=\"_blank\">Niche<\/a>, plateforme acquise par Twitter en 2015.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34244\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/twitter-lance-media-studio\/\"  data-item_title=\"Twitter lance Media Studio\"  data-item_date=\"2016-09-01T16:47:18-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Le r\u00e9seau social lance une nouvelle plateforme de gestion des vid\u00e9os nomm\u00e9e \u00abTwitter Media Studio\u00bb.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34244\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  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size=\"3\"><\/div>","protected":false},"author":30,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,1],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34244"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/30"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=34244"}],"version-history":[{"count":3,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34244\/revisions"}],"predecessor-version":[{"id":34277,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/34244\/revisions\/34277"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=34244"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=34244"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=34244"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}