{"id":34331,"date":"2016-09-05T11:38:20","date_gmt":"2016-09-05T15:38:20","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34331"},"modified":"2016-09-06T16:55:17","modified_gmt":"2016-09-06T20:55:17","slug":"la-saaq-et-brad-incitent-les-conducteurs-a-se-reposer-bien-avant-de-cogner-des-clous-au-volant","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/la-saaq-et-brad-incitent-les-conducteurs-a-se-reposer-bien-avant-de-cogner-des-clous-au-volant\/","title":{"rendered":"La SAAQ et Brad incitent les conducteurs \u00e0 se reposer  bien avant de cogner des clous au volant"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Le 6 septembre 2016 &#8211;\u00a0<span class=\"s1\"><a href=\"http:\/\/brad.ca\/\" target=\"_blank\">Brad<\/a> a con\u00e7u un message radio pour inciter les conducteurs \u00e0 se reposer d\u00e8s les premiers signes de fatigue au volant, pour le compte de la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (<a href=\"https:\/\/saaq.gouv.qc.ca\/\" target=\"_blank\">SAAQ<\/a>).<\/span><\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-34333 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/09\/saaq-logo.jpg\" alt=\"saaq-logo\" width=\"324\" height=\"324\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Contrairement \u00e0 la croyance populaire, monter le volume de la radio, baisser la vitre ou prendre un caf\u00e9 ne sont pas des tactiques qui emp\u00eachent l\u2019endormissement au volant. La seule strat\u00e9gie vraiment efficace est de s\u2019arr\u00eater dans un endroit s\u00e9curitaire pour se reposer et, id\u00e9alement, de faire une courte sieste avant de reprendre la route.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">La cr\u00e9ation met de l\u2019avant les cons\u00e9quences de la fatigue et l\u2019importance de prendre un moment de repos, et ce, bien avant d\u2019\u00eatre sur le point de s\u2019endormir. La campagne a \u00e9t\u00e9 en ondes \u00e0 la fin juillet, un moment cl\u00e9 pour la pr\u00e9vention, car plusieurs vacanciers prennent la route tr\u00e8s t\u00f4t ou continuent \u00e0 rouler plus tard qu\u2019\u00e0 l\u2019habitude. Le message a aussi \u00e9t\u00e9 diffus\u00e9 sur des stations de radio satellite destin\u00e9es aux camionneurs pour les inciter, eux aussi, \u00e0 la prudence.<\/span><\/p>\n<h3 class=\"p3\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p1\"><span class=\"s1\">Annonceur\u00a0: Soci\u00e9t\u00e9 de\u00a0l\u2019assurance automobile du Qu\u00e9bec \u2013 Patrice Letendre, Karine C\u00f4t\u00e9<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Agence\u00a0: Brad<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Planification strat\u00e9gique\u00a0: Jean Rouleau, Isabelle Fontaine<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Service-conseil : Isabelle Fontaine <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Direction de cr\u00e9ation\u00a0: Carle Coppens<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Conception-r\u00e9daction\u00a0: St\u00e9phane Veilleux, Charles Di Gaetano<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production d\u2019agence\u00a0: Linda Leroux<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Production sonore\u00a0: Studio Expression<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34331\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  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volant, pour le compte de la Soci\u00e9t\u00e9 de l\u2019assurance automobile du Qu\u00e9bec (SAAQ).<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34331\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  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