{"id":34345,"date":"2016-09-05T15:04:05","date_gmt":"2016-09-05T19:04:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34345"},"modified":"2016-09-06T16:55:08","modified_gmt":"2016-09-06T20:55:08","slug":"lg2-signe-la-derniere-campagne-de-lorchestre-symphonique-de-quebec","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/lg2-signe-la-derniere-campagne-de-lorchestre-symphonique-de-quebec\/","title":{"rendered":"lg2 signe la derni\u00e8re campagne de l&rsquo;Orchestre symphonique de Qu\u00e9bec"},"content":{"rendered":"<p class=\"p1\"><span style=\"color: #000080; font-size: 20px;\">Le 6 septembre 2016 &#8211; lg2 et l&rsquo;Orchestre symphonique de Qu\u00e9bec (OSQ) lancent une campagne de d\u00e9mocratisation de la musique symphonique.\u00a0<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-34346 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/09\/lg2-osq-musique-pour-tout-le-monde.png\" alt=\"lg2-osq-musique-pour-tout-le-monde\" width=\"442\" height=\"269\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 20px;\"><span style=\"font-size: 16px;\">Dans une optique constante de se rapprocher de ses publics,\u00a0<a href=\"http:\/\/www.osq.org\/\" target=\"_blank\">l\u2019Orchestre symphonique de Qu\u00e9bec<\/a> (OSQ) lance avec <a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\">lg2<\/a> une campagne qui vise \u00e0 d\u00e9faire les id\u00e9es re\u00e7ues envers la\u00a0musique symphonique chez les jeunes adultes \u2013 et particuli\u00e8rement le pr\u00e9jug\u00e9 tr\u00e8s r\u00e9pandu de \u00abmusique\u00a0pour une \u00e9lite \u00e2g\u00e9e\u00bb.<\/span><\/span><\/p>\n<blockquote>\n<p class=\"p1\"><span style=\"font-size: 16px;\">Nombreux orchestres dans le monde ont le m\u00eame d\u00e9fi : conqu\u00e9rir un public plus jeune pour assurer leur\u00a0p\u00e9rennit\u00e9. Dans le cadre de nos r\u00e9flexions d\u2019affaires, lg2 a r\u00e9ussi \u00e0 comprendre intrins\u00e8quement nos besoins\u00a0et \u00e0 les encapsuler dans une offensive accrocheuse et un slogan qui dit tout : Pas besoin de s\u2019y conna\u00eetre\u00a0pour l\u2019appr\u00e9cier\u00bb, souligne madame \u00c9lizabeth Tessier, directrice marketing, Orchestre symphonique de\u00a0Qu\u00e9bec (OSQ).<\/span><\/p>\n<\/blockquote>\n<p class=\"p1\">La campagne t\u00e9l\u00e9 et num\u00e9rique est active dans la grande r\u00e9gion de Qu\u00e9bec depuis le\u00a0lundi 5 septembre.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/1DpfaD-SpGI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/I7G2ZOgO9hI\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<h3 class=\"p2\"><span style=\"font-size: 20px; color: #000080;\">Cr\u00e9dits<\/span><\/h3>\n<p class=\"p2\"><span class=\"s1\">Client:\u00a0<\/span>Orchestre symphonique de Qu\u00e9bec (OSQ) \u2013 \u00c9lizabeth Tessier<\/p>\n<p class=\"p3\">Direction de cr\u00e9ation:\u00a0<span class=\"s2\">Luc Du Sault<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Directeur artistique:\u00a0<\/span>Andr\u00e9e-Anne Hall\u00e9, Vincent Bernard<\/p>\n<p class=\"p3\">Concepteur-r\u00e9dacteur:\u00a0<span class=\"s2\">Andr\u00e9e-Anne Hall\u00e9<\/span><\/p>\n<p class=\"p3\">Planification strat\u00e9gique:\u00a0<span class=\"s2\">Catherine Darius<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Direction de compte:\u00a0<\/span>Mireille C\u00f4t\u00e9, Alexandra Laverdi\u00e8re<\/p>\n<p class=\"p2\"><span class=\"s1\">Service-Conseil:\u00a0<\/span>Isabelle Miville<\/p>\n<p class=\"p3\">Maison de prod. \/ R\u00e9alisation:\u00a0<span class=\"s2\">Nova Film, Charles Burroughs<\/span><\/p>\n<p class=\"p3\">Maison de prod. \/ Producteur:\u00a0<span class=\"s2\">Nova Film, Dominik Beaulieu<\/span><\/p>\n<p class=\"p3\">Producteur d&rsquo;agence:\u00a0<span class=\"s2\">M\u00e9lanie Bazinet<\/span><\/p>\n<p class=\"p3\">Studio de son \/ Ing\u00e9nieur:\u00a0<span class=\"s2\">Studio Expression<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">M\u00e9dias:\u00a0<\/span>M\u00e9dialliance \u2013 Marielle Ruelland<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_34345\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  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