{"id":34777,"date":"2016-09-26T16:45:26","date_gmt":"2016-09-26T20:45:26","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=34777"},"modified":"2016-09-27T10:05:40","modified_gmt":"2016-09-27T14:05:40","slug":"le-code-quebec-quelles-sont-les-nouvelles-cordes-sensibles-des-quebecois","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-code-quebec-quelles-sont-les-nouvelles-cordes-sensibles-des-quebecois\/","title":{"rendered":"Le Code Qu\u00e9bec: quelles sont les nouvelles \u00abcordes sensibles\u00bb des Qu\u00e9b\u00e9cois?"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">En 1978, le publicitaire Jacques Bouchard publiait <em>Les 36 cordes sensibles des Qu\u00e9b\u00e9cois<\/em>. Cet ouvrage est devenu une r\u00e9f\u00e9rence, non seulement pour les gens du domaine de la publicit\u00e9, mais aussi pour quiconque voulant mieux comprendre ce qui diff\u00e9rencie les Qu\u00e9b\u00e9cois.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"wp-image-34796 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/09\/le-code-quebec-2016.png\" alt=\"le-code-quebec-2016\" width=\"180\" height=\"265\" \/><\/p>\n<p>Parmi ces cordes sensibles, on note:<\/p>\n<ul>\n<li>la recherche du confort<\/li>\n<li>l&rsquo;amour de la nature<\/li>\n<li>le comm\u00e9rage<\/li>\n<\/ul>\n<p>C&rsquo;est dans la continuit\u00e9 du travail de Bouchard que 30 ans plus tard, Jean-Marc L\u00e9ger, fondateur de la firme <a href=\"http:\/\/leger360.com\/fr-ca\/home\" target=\"_blank\">L\u00e9ger<\/a>, Jacques Nantel, professeur \u00e9m\u00e9rite \u00e0 HEC Montr\u00e9al et Pierre Duhamel, directeur g\u00e9n\u00e9ral de la <a href=\"http:\/\/www.entrepreneurship.qc.ca\/\" target=\"_blank\">Fondation de l&rsquo;entrepreneurship<\/a> publient <em>Le Code Qu\u00e9bec: les sept diff\u00e9rences qui font de nous un peuple unique au monde.<\/em><\/p>\n<p>Pour cet ouvrage, qui vise entre autres \u00e0 \u00ab<em>d\u00e9mystifier l&rsquo;Homo quebecensis et r\u00e9v\u00e9ler les vraies diff\u00e9rences qui font de nous un peuple unique au monde<\/em>\u00bb, les auteurs du livre ont interrog\u00e9 les Qu\u00e9b\u00e9cois eux-m\u00eames, \u00e0 travers une s\u00e9rie de sondages exclusifs dont les r\u00e9sultats sont omnipr\u00e9sents \u00e0 travers le livre.<\/p>\n<p>Les r\u00e9pondants ont \u00e9t\u00e9 questionn\u00e9s sur une foule de sujets, notamment \u00e0 savoir s&rsquo;ils se consid\u00e8rent racistes, s&rsquo;ils jugent que leur province est trait\u00e9e injustement ou encore s&rsquo;ils ont d\u00e9j\u00e0 consult\u00e9 un psychologue.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Un portrait bien diff\u00e9rent 30 ans plus tard<\/span><\/h2>\n<p>Les Qu\u00e9b\u00e9cois ont-ils beaucoup chang\u00e9 en 30 ans?<\/p>\n<p>Il semble que oui, ces derniers ne semblant plus se reconna\u00eetre dans de nombreuses\u00a0cordes sensibles d\u00e9crites jadis par Jacques Bouchard.<\/p>\n<p>Dans ce contexte, il est d&rsquo;autant plus pertinent de revoir la fa\u00e7on de\u00a0communiquer efficacement avec le citoyen et le consommateur qu\u00e9b\u00e9cois.<\/p>\n<p>\u00c0 travers ses 250 pages, <em>Le<\/em>\u00a0<em>Code Qu\u00e9bec<\/em> est un livre tout en chiffres, en graphiques, mais aussi en citations, dont celles de personnalit\u00e9s influentes du monde des affaires telles qu&rsquo;Isabelle Hudon, Monique Leroux ou Daniel Lamarre.<\/p>\n<p>Il s&rsquo;av\u00e8re un ouvrage utile pour les publicitaires et gens de marketing, mais aussi pour toute personne int\u00e9ress\u00e9e \u00e0 r\u00e9fl\u00e9chir sur le chemin qu&rsquo;ont parcouru les Qu\u00e9b\u00e9cois au cours des 30 derni\u00e8res ann\u00e9es.<\/p>\n<div 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