{"id":35005,"date":"2016-10-03T16:36:39","date_gmt":"2016-10-03T20:36:39","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=35005"},"modified":"2016-10-03T13:34:49","modified_gmt":"2016-10-03T17:34:49","slug":"cest-la-fin-pour-meerkat","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/cest-la-fin-pour-meerkat\/","title":{"rendered":"C\u2019est la fin pour Meerkat"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">Application chouchou du prestigieux festival South by Southwest en 2015 et pionni\u00e8re dans le domaine de la diffusion en direct, Meerkat n\u2019a pas surv\u00e9cu \u00e0 la f\u00e9roce comp\u00e9tition de Twitter et Facebook dans ce domaine.<\/span><\/p>\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-16209 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/03\/20150316194203-meerkat-iphone.jpeg\" alt=\"meerkat\" width=\"433\" height=\"243\" \/><\/p>\n<p>C\u2019est dans un simple tweet que Ben Rubin, cofondateur de l\u2019entreprise Life on Air (qui a lanc\u00e9 Meerkat), a annonc\u00e9 la nouvelle le vendredi 30 septembre: \u00ab nous venons de retirer Meerkat de l\u2019AppStore\u00bb.<\/p>\n<blockquote class=\"twitter-tweet\" data-lang=\"fr\">\n<p dir=\"ltr\" lang=\"en\"><span style=\"font-size: 16px;\">We just removed Meerkat from the AppStore ? bitter sweet moment seeing it go while celebrating <a href=\"https:\/\/twitter.com\/houseparty\">@houseparty<\/a><\/span><\/p>\n<p><span style=\"font-size: 16px;\">\u2014 Ben Rubin (@benrbn) <a href=\"https:\/\/twitter.com\/benrbn\/status\/781914958401384450\">30 septembre 2016<\/a><\/span><\/p><\/blockquote>\n<p><script src=\"\/\/platform.twitter.com\/widgets.js\" async=\"\" charset=\"utf-8\"><\/script><\/p>\n<p><a href=\"http:\/\/isarta.com\/infos\/?p=16203\" target=\"_blank\">Lanc\u00e9e en f\u00e9vrier 2015<\/a> sur iOS et quelques mois plus tard sur Android, l\u2019application avait connu un succ\u00e8s important au festival SXSW. Cependant, quelques jours apr\u00e8s l\u2019apparition de Meerkat, Twitter avait annonc\u00e9 le lancement de sa propre application de diffusion vid\u00e9o en direct: Periscope.<\/p>\n<p>Rappelons que le r\u00e9seau social l\u2019avait achet\u00e9e deux mois plus t\u00f4t \u00e0 la start-up qui l\u2019avait d\u00e9velopp\u00e9e.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">La concurrence fatale de Periscope<\/span><\/h2>\n<p>Meerkat n\u2019a jamais \u00e9t\u00e9 capable de suivre la progression fulgurante de Periscope, soutenue par la solide machine de Twitter. Un an apr\u00e8s son lancement, Meerkat annon\u00e7ait qu&rsquo;elle <a href=\"http:\/\/isarta.com\/infos\/?p=28749\" target=\"_blank\">abandonnait la diffusion en direct<\/a>, mais sans donner plus de d\u00e9tails quant \u00e0 son avenir.<\/p>\n<p>Le plus grand coup de Meerkat a eu lieu en avril 2015 lorsque Madonna y a diffus\u00e9, pour la premi\u00e8re fois, <a href=\"https:\/\/www.theguardian.com\/technology\/2015\/apr\/07\/madonna-joins-meerkat-ghosttown-video\" target=\"_blank\">la vid\u00e9o de sa chanson \u00abGhosttown\u00bb<\/a>.<\/p>\n<p>Suite \u00e0 l\u2019annonce de la fin de l&rsquo;application, le <a href=\"https:\/\/twitter.com\/appmeerkat\" target=\"_blank\">compte Twitter de Meerkat<\/a>\u00a0est pass\u00e9 en mode priv\u00e9.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">\u00abNous savions que \u00e7a ne fonctionnerait pas\u00bb<\/span><\/h2>\n<p>Dans un entretien avec le site Web TechCrunch, Ben Rubin expliquait:<\/p>\n<blockquote><p><span style=\"font-size: 16px;\">Environ six mois apr\u00e8s avoir lanc\u00e9 Meerkat nous savions que \u00e7a ne fonctionnerait pas. Diffuser une vid\u00e9o en direct \u00e0 plusieurs personnes n\u2019a jamais \u00e9t\u00e9 dans les habitudes de Monsieur et Madame Tout-le-Monde\u00bb.<\/span><\/p><\/blockquote>\n<p>Periscope n\u2019est pas la seule application pour faire de la diffusion en direct. Rappelons qu\u2019un autre joueur majeur, Facebook pour ne pas le nommer, a lanc\u00e9 \u00ab<a href=\"http:\/\/isarta.com\/infos\/?p=25730\" target=\"_blank\">Facebook Live<\/a>\u00bb, son service de diffusion en direct, en d\u00e9but d\u2019ann\u00e9e 2016 apr\u00e8s avoir fait des tests avec des c\u00e9l\u00e9brit\u00e9s dans les mois pr\u00e9c\u00e9dents.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\">Les utilisateurs redirig\u00e9s vers Houseparty<\/span><\/h2>\n<p>Le site Web de Meerkat redirige automatiquement vers la nouvelle application de Life on Air nomm\u00e9e <a href=\"http:\/\/joinhouse.party\/\" target=\"_blank\">Houseparty<\/a>.<\/p>\n<p>L\u2019application permet aux utilisateurs de ce service permet de \u00abchatter\u00bb en mode vid\u00e9o avec ses amis et d\u2019\u00eatre jusqu\u2019\u00e0 8 participants.<\/p>\n<p>\u00abHouseparty\u00bb correspond davantage \u00e0 la vision de l\u2019entreprise Life on Air qui souhaite \u00abconnecter les gens de la fa\u00e7on la plus humaine possible\u00bb.<\/p>\n<p>Selon le site Web, The Verge, l\u2019application aurait d\u00e9j\u00e0 un million d\u2019utilisateurs seulement avec du bouche-\u00e0-oreille.<\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_35005\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  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