{"id":35456,"date":"2016-10-12T08:55:51","date_gmt":"2016-10-12T12:55:51","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=35456"},"modified":"2016-10-12T08:55:51","modified_gmt":"2016-10-12T12:55:51","slug":"les-secrets-du-marketing-dinfluenceurs-des-medias-sociaux-en-5-etapes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-secrets-du-marketing-dinfluenceurs-des-medias-sociaux-en-5-etapes\/","title":{"rendered":"Les secrets du marketing d\u2019influenceurs des m\u00e9dias sociaux en 5 \u00e9tapes"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"alignnone wp-image-33910 size-full\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/10\/cid_981EA852-B9F2-414A-AB6A-7FF36F41B4E6-e1476209656674.jpg\" width=\"638\" height=\"329\" \/><\/p>\n<div class=\"two_third\">\n<p><span style=\"color: #ffffff;\">t<\/span><\/p>\n<p>Au cours des derni\u00e8res ann\u00e9es, le marketing d\u2019influenceurs est vite devenu le \u00a8buzzword\u00a8 des responsables marketing\/communications et des relations publiques. Mais, qu\u2019est-ce que \u00e7a signifie pour les professionnels, les entreprises et les marques, et comment en profiter?<\/p>\n<p>Durant cet atelier d\u2019une demi-journ\u00e9e, vous apprendrez comment d\u00e9velopper une strat\u00e9gie de marketing d\u2019influenceurs efficace en 5 \u00e9tapes :<\/p>\n<\/div>\n<div class=\"one_third last\">\n<p><span style=\"color: #000080;\"><\/p>\n<div class=\"box_ box clear\" style=\"font-family:arial;background-color:EFEAEA;border-color:EFEAEA;\">\n<p><\/span><\/p>\n<p>Date: 17 novembre<\/p>\n<p><span style=\"color: #000000;\">Heure: 13h30-17h<\/span><\/p>\n<p><span style=\"color: #000000;\">Lieu: 1212 Rue Panet, Montr\u00e9al, Salle 105 (Centre St-Pierre)<\/span><\/p>\n<p><span style=\"color: #000000;\">Prix sp\u00e9cial:<br \/>\n<\/span><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-secrets-du-marketing-dinfluenceurs-des-medias-sociaux-en-5-etapes-28532621840\" target=\"_blank\">195$<\/a><\/p>\n<p><span style=\"color: #000000;\">Prix r\u00e9gulier:<br \/>\n<\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-secrets-du-marketing-dinfluenceurs-des-medias-sociaux-en-5-etapes-28532621840\" target=\"_blank\">245$<\/a><br \/>\n<\/span> <\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<p><strong>Comment l\u2019influence se b\u00e2tit sur les diff\u00e9rentes plateformes sociales<\/strong><\/p>\n<ul>\n<li>Qu\u2019est-ce que l\u2019influence : De Machiavel \u00e0 Cialdini et Malcolm Gladwell<\/li>\n<li>L\u2019impact des recommandations P2P et du \u00a8bouche \u00e0 oreille\u00a8 vs la publicit\u00e9<\/li>\n<li>La courbe d\u2019adoption des m\u00e9dias sociaux et la pyramide d\u2019influence<\/li>\n<\/ul>\n<p><strong>Comment identifier les diff\u00e9rents types d\u2019influenceurs, et quels sont leurs r\u00f4les dans les campagnes de marketing d\u2019influence (B2C ou B2B)<\/strong><\/p>\n<ul>\n<li>L\u2019identit\u00e9 num\u00e9rique et la e-r\u00e9putation<\/li>\n<li>Les diff\u00e9rents types d\u2019influenceurs des plateformes sociales<\/li>\n<li>Les diff\u00e9rentes strat\u00e9gies de marketing d\u2019influenceurs (B2C ou B2B)<\/li>\n<\/ul>\n<p><strong>Comment utiliser les blogues pour \u00e9tablir votre \u00a8branding personnel\u00a8, et d\u00e9velopper votre influence sur les r\u00e9seaux sociaux<\/strong><\/p>\n<ul>\n<li>B\u00e2tir l\u2019image de marque avec des blogues et des contenus de qualit\u00e9<\/li>\n<li>Les cinq piliers du marketing d\u2019influence dans les m\u00e9dias sociaux<\/li>\n<li>Les plateformes les plus efficaces selon les strat\u00e9gies B2C ou B2B<\/li>\n<\/ul>\n<p><strong>Comment d\u00e9velopper des relations et des collaborations profitables avec les influenceurs et les ambassadeurs des m\u00e9dias sociaux<\/strong><\/p>\n<ul>\n<li>D\u00e9velopper des relations durables et profitables avec les influenceurs et les ambassadeurs<\/li>\n<li>Les types d\u2019interventions des influenceurs\/ambassadeurs sur les r\u00e9seaux sociaux<\/li>\n<li>Respecter les r\u00e8gles concernant les recommandations, annotations et blogues commandit\u00e9s<\/li>\n<\/ul>\n<p><strong>Comment \u00e9valuer correctement le ROI avec les outils de mesure de performances<\/strong><\/p>\n<ul>\n<li>Comprendre l\u2019illusion de majorit\u00e9 des \u00a8influenceuratis\u00a8<\/li>\n<li>Relativiser l\u2019importance des algorithmes et privil\u00e9gier l\u2019engagement<\/li>\n<li>Les avantages d\u2019une analyse contextuelle du graphe social<\/li>\n<li>L\u2019importance de la valeur du cycle de vie du r\u00e9seau du client (LCNV)<\/li>\n<\/ul>\n<h1><span style=\"color: #000000; font-size: 16px;\"><strong>Public cible<\/strong><\/span><\/h1>\n<p>Cette formation s\u2019adresse \u00e0 tous les professionnels qui souhaitent mieux ma\u00eetriser les rouages du marketing d\u2019influenceurs des m\u00e9dias sociaux pour les appliquer dans leur contexte professionnel personnel.<\/p>\n<h1><span style=\"color: #000000; font-size: 16px;\"><strong>Formateur<\/strong><\/span><\/h1>\n<p><img loading=\"lazy\" class=\" wp-image-28061 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/04\/r-morin-200x300.jpg\" alt=\"r-morin-200x300\" width=\"95\" height=\"143\" \/>Raymond Morin est un <strong>analyste du Web<\/strong> et des<strong> m\u00e9dias sociaux<\/strong>, sp\u00e9cialis\u00e9 dans le marketing d\u2019influence et l\u2019impact des nouvelles g\u00e9n\u00e9rations dans la transformation sociale et num\u00e9rique des entreprises. Auteur et blogueur reconnu, il a aussi particip\u00e9 \u00e0 plusieurs magazines sp\u00e9cialis\u00e9s, et publi\u00e9 trois ouvrages, en plus de collaborer \u00e0 deux autres livres \u00e0 titre de co-auteur.<\/p>\n<p>Depuis 2010, il pr\u00e9sente aussi r\u00e9guli\u00e8rement des conf\u00e9rences, et anime des formations en entreprise. En 2016, ses ouvrages seront traduits, et il pr\u00e9sentera des conf\u00e9rences \u00a8keynote\u00a8 en anglais.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<div class=\"\" style=\"text-align:left;\"><a class=\"button _b big\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-secrets-du-marketing-dinfluenceurs-des-medias-sociaux-en-5-etapes-28532621840\" target=\"_blank\"  style=\"background-color:; color:;font-family:;font-weight:;-moz-border-radius: 0px; border-radius: 0px;\" data-bg=\"\" data-hoverbg=\"\" data-text=\"\" data-texthover=\"\"><\/p>\n<p><center>R\u00e9servez votre place d\u00e8s maintenant<\/center><\/a><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_35456\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/10\/cid_981EA852-B9F2-414A-AB6A-7FF36F41B4E6.jpg\"  data-item_date=\"2016-10-12T08:55:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Comment l\u2019influence se b\u00e2tit sur les diff\u00e9rentes plateformes sociales Qu\u2019est-ce que l\u2019influence : De Machiavel \u00e0 Cialdini et Malcolm Gladwell L\u2019impact des recommandations P2P et du \u00a8bouche \u00e0 oreille\u00a8 vs la publicit\u00e9 La courbe d\u2019adoption des m\u00e9dias sociaux et la pyramide d\u2019influence Comment identifier les diff\u00e9rents types d\u2019influenceurs, et quels sont leurs r\u00f4les dans les [&hellip;]<\/p>\n<div class=\"likebtn_container\" 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