{"id":35960,"date":"2016-10-28T16:35:25","date_gmt":"2016-10-28T20:35:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=35960"},"modified":"2016-10-28T09:46:58","modified_gmt":"2016-10-28T13:46:58","slug":"les-evenements-marketing-et-communication-de-la-semaine-29","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-29\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>2 novembre<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-33546 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/conf-infopresse-tourisme.jpg\" alt=\"conf-infopresse-tourisme\" width=\"474\" height=\"137\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Marketing et tourisme<\/span><\/h2>\n<p>Applications mobiles, campagnes sur les m\u00e9dias sociaux et innovations technologiques font d\u00e9j\u00e0 partie du paysage de l\u2019industrie touristique. Mais les tendances se renouvellent, et les touristes sont toujours plus friands d\u2019innovations, \u00e0 la recherche d\u2019exp\u00e9riences authentiques et personnalis\u00e9es.<\/p>\n<ul>\n<li>Comment tirer profit de l\u2019expansion de l\u2019\u00e9conomie de partage?<\/li>\n<li>Quelles occasions sont \u00e0 saisir dans le domaine technologique afin de r\u00e9pondre aux nouvelles attentes des voyageurs?<\/li>\n<li>Petits budgets\u00a0: quelle strat\u00e9gie faut-il d\u00e9ployer pour construire et engager une communaut\u00e9 autour de votre organisation?<\/li>\n<\/ul>\n<p>Cette conf\u00e9rence sera consacr\u00e9e aux initiatives les plus inspirantes en marketing du tourisme, afin de comprendre la consommation d\u2019aujourd\u2019hui et de demain dans ce domaine.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 2 novembre 2016 de 8h \u00e0 17h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0Soci\u00e9t\u00e9 des arts technologiques,<strong id=\"gm-title\">\u00a0<\/strong><span id=\"gm-address\">1201 Boul. St-Laurent,\u00a0Montr\u00e9al.\u00a0<\/span><\/p>\n<p><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions <a href=\"http:\/\/conferences.infopresse.com\/detail\/2016\/11\/02\/marketing-et-tourisme\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>3 novembre<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-35589 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/10\/cossette-apero-apcm.png\" alt=\"cossette-apero-apcm\" width=\"470\" height=\"132\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">Ap\u00e9ro APCM @ Cossette<\/span><\/h2>\n<p>Le jeudi 3 novembre, venez d\u00e9couvrir l\u2019agilit\u00e9 de Cossette, l\u2019une des agences phare du Qu\u00e9bec.<\/p>\n<p>Au menu:<\/p>\n<ul>\n<li>Allocution de Louis Duchesne, vice-pr\u00e9sident ex\u00e9cutif et directeur g\u00e9n\u00e9ral de Cossette au Qu\u00e9bec.<\/li>\n<li>Pr\u00e9sentation de Malik Yacoubi, chef, strat\u00e9gie et d\u00e9veloppement num\u00e9rique, sur l\u2019approche agile en agence int\u00e9gr\u00e9e.<\/li>\n<li>Visite des bureaux de Cossette.<\/li>\n<li>R\u00e9seautage avec 100 de vos pairs en communication-marketing.<\/li>\n<li>Bouch\u00e9es et consommation.<\/li>\n<\/ul>\n<p>Les Ap\u00e9ros du R\u00e9seau APCM vous offrent l\u2019occasion de r\u00e9seauter et d\u2019en apprendre davantage sur les enjeux et les strat\u00e9gies marketing de l\u2019entreprise ou organisme h\u00f4te. Ce sont des soir\u00e9es uniques o\u00f9 plaisir et d\u00e9veloppement professionnel font bon m\u00e9nage.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 3 novembre 2016 de 17h \u00e0 20h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0Cossette,\u00a0<span class=\"street-address\">2100 Rue Drummond<\/span><span class=\"delimiter\">,<\/span> <span class=\"locality\">Montr\u00e9al<\/span><span class=\"delimiter\">,<\/span> <abbr class=\"region tribe-events-abbr\" title=\"qc\">QC<\/abbr> <span class=\"postal-code\">H3G 1X1<\/span> <span class=\"country-name\">Canada.<\/span><\/p>\n<p><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions <a href=\"https:\/\/apcm.biz\/activite\/apero-chez-cossette\/\" target=\"_blank\">ici<\/a>.<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>3 novembre<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-35156 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/10\/formation-chef-de-produits.png\" alt=\"formation-chef-de-produits\" width=\"116\" height=\"146\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\">\u00catre chef de produits: une formation unique au Qu\u00e9bec<\/span><\/h2>\n<p>Un programme de trois jours, unique au Qu\u00e9bec, qui aborde \u00e0 la fois savoir-\u00eatre et le savoir-faire en gestion de produits.<\/p>\n<p class=\"p2\"><span class=\"s1\">La formation inclut une trousse d\u2019outils \u00e9prouv\u00e9s permettant d\u2019appliquer rapidement les notions apprises.<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">D\u00e9couvrir le r\u00f4le strat\u00e9gique et les b\u00e9n\u00e9fices de la fonction du chef de produits<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Augmenter le taux de succ\u00e8s des projets de d\u00e9veloppement de produits<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">\u00c9laborer une strat\u00e9gie marketing pour un nouveau produit<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Identifier des niches de march\u00e9 inexploit\u00e9es<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">\u00c9valuer le potentiel r\u00e9el d\u2019une id\u00e9e<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">D\u00e9velopper des produits qui correspondent aux besoins du march\u00e9<\/span><\/li>\n<\/ul>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Planifier le lancement d\u2019un nouveau produit et g\u00e9rer son cycle de vie<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s1\"><b>Publics cibles<\/b><\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">Directeurs marketing et d\u00e9veloppement de produits<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Chef de produits<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Gestionnaires de marques et de produits<\/span><\/li>\n<li class=\"p2\"><span class=\"s1\">Gestionnaires marketing<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> 3 jours: les 3-4 et 11 novembre 2016 de 9h \u00e0 16h30.<\/p>\n<p class=\"p1\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span> H\u00f4tel ALT, Quartier Dix 30,\u00a06500, boulevard de Rome,\u00a0Brossard (Qu\u00e9bec)<\/p>\n<p class=\"p1\"><span class=\"s1\"><span style=\"color: #000080;\"><strong>Combien?<\/strong><\/span> \u00a0\u00a0<\/span><\/p>\n<ul>\n<li class=\"p2\"><span class=\"s1\">1 950 $ \/ personne (membre)<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">2 150 $ \/ personne (non-membre)*<\/span><\/li>\n<li class=\"p4\"><span class=\"s1\">RABAIS L\u00c8VE-T\u00d4T | \u00c9conomisez 150$ avec toute inscription avant le 7 oct. 2016<\/span><\/li>\n<\/ul>\n<p class=\"p5\"><span class=\"s1\">(lunch inclus)<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions <a href=\"http:\/\/www.idp-ipd.com\/formations\/etre-chef-de-produits\" target=\"_blank\">ici<\/a>.<\/span><b> <\/b><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_35960\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-29\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-10-28T16:35:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ap\u00e9ro APCM @Cossette, formation chef de produits et conf\u00e9rence Infopresse.  <\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_35960\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-29\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2016-10-28T16:35:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,115],"tags":[1487,1489,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/35960"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=35960"}],"version-history":[{"count":2,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/35960\/revisions"}],"predecessor-version":[{"id":35962,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/35960\/revisions\/35962"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=35960"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=35960"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=35960"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}