{"id":36799,"date":"2016-11-17T16:07:38","date_gmt":"2016-11-17T21:07:38","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=36799"},"modified":"2016-11-17T16:38:01","modified_gmt":"2016-11-17T21:38:01","slug":"formation-les-publicites-facebook","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/formation-les-publicites-facebook\/","title":{"rendered":"Formation : Les publicit\u00e9s Facebook"},"content":{"rendered":"<p><img loading=\"lazy\" class=\"aligncenter wp-image-28190 \" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/08\/facebook-marketing.jpg\" alt=\"\" width=\"647\" height=\"374\" \/><\/p>\n<div class=\"two_third\">\n<p><strong>Facebook<\/strong> compte aujourd&rsquo;hui plus de 1 milliard d&rsquo;utilisateurs actifs et des informations sur les<strong> comportements des internautes<\/strong>, leurs <strong>int\u00e9r\u00eats<\/strong>, leurs <strong>pr\u00e9f\u00e9rences<\/strong> etc. L&rsquo;algorithme a \u00e9volu\u00e9 de telle mani\u00e8re \u00e0 ce qu&rsquo;il soit de plus en plus compliqu\u00e9 de rejoindre ses<strong> abonn\u00e9s Facebook<\/strong> de mani\u00e8re organique. La<strong> publicit\u00e9 sur Facebook<\/strong> est donc de plus en plus int\u00e9ressante d&rsquo;autant plus qu&rsquo;elle est g\u00e9n\u00e9ralement moins ch\u00e8re que la publicit\u00e9 sur d&rsquo;autres plateformes comme par exemple Google Adwords. Elle permet \u00e9galement de<strong> cibler<\/strong> les internautes diff\u00e9remment des autres plateformes de r\u00e9seaux sociaux du fait des informations comportementales que Facebook d\u00e9tient sur ses utilisateurs.<\/p>\n<h2><span style=\"font-size: 14pt;\"><strong>Objectifs de la formation<\/strong><\/span><\/h2>\n<p>Nous apprendrons :<\/p>\n<\/div>\n<div class=\"one_third last\">\n<p><span style=\"color: #000080;\"><\/p>\n<div class=\"box_ box clear\" style=\"font-family:arial;background-color:EFEAEA;border-color:EFEAEA;\">\n<p><\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Heure: Mardi 22 novembre 2016 &#8211; 8h30-12h<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Lieu: 1212 Rue Panet, Montr\u00e9al Salle 203 (Centre St-Pierre)<\/span><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Prix sp\u00e9cial:<br \/>\n<\/span><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-la-publicite-facebook-comment-diffuser-votre-message-aux-bonnes-personnes-27939957164\" target=\"_blank\">195$<\/a><\/p>\n<p style=\"text-align: left;\"><span style=\"color: #000000;\">Prix r\u00e9gulier:<br \/>\n<\/span><span style=\"color: #000000;\"><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-la-publicite-facebook-comment-diffuser-votre-message-aux-bonnes-personnes-27939957164\" target=\"_blank\">245$<\/a><br \/>\n<\/span> <\/p>\n<\/div>\n<\/div>\n<div class=\"clear\"><\/div>\n<ul>\n<li>Pourquoi faire de la publicit\u00e9 sur Facebook ?<\/li>\n<li>Les diff\u00e9rents <strong>types de campagnes<\/strong> sur Facebook et lesquelles choisir en fonction de vos <strong>objectifs<\/strong> ?<\/li>\n<li>Quel<strong> ciblage<\/strong> choisir ?<\/li>\n<li>Comment faire une <strong>annonce Facebook efficace<\/strong> ?<\/li>\n<li>Comment suivre les <strong>conversions<\/strong> ?<\/li>\n<li>Comment <strong>mesurer<\/strong> la rentabilit\u00e9 des campagnes ?<\/li>\n<li>Comment <strong>optimiser<\/strong> ses campagnes Facebook ?<\/li>\n<li>Outil : l&rsquo;utilisation de <strong>Power Editor<\/strong>.<\/li>\n<\/ul>\n<h2><span style=\"color: #000000; font-size: 14pt;\"><strong>Public cible<\/strong><\/span><\/h2>\n<p>Toute personne qui d\u00e9sire faire de la publicit\u00e9 sur Facebook<\/p>\n<h3><span style=\"color: #000000;\"><strong>Formatrice<img loading=\"lazy\" class=\"wp-image-28006 alignleft\" src=\"http:\/\/isarta.com\/formations\/wp-content\/uploads\/2016\/02\/Photo.gif\" alt=\"\" width=\"171\" height=\"171\" \/><br \/>\n<\/strong><\/span><\/h3>\n<p><strong>Eug\u00e9nie Delhaye<\/strong> a\u00a0travaill\u00e9 pour le compte de\u00a0Microsoft o\u00f9 elle a\u00a0particip\u00e9 au lancement de leur moteur de recherche Bing.fr. Sa mission principale \u00e9tait de comprendre comment fonctionne un moteur de recherche, comment les visiteurs interagissent avec les sites web qu\u2019ils visitent et <strong>comment adapter sa strat\u00e9gie marketing pour augmenter le trafic et les conversions<\/strong>.<\/p>\n<p>Elle dirige aujourd\u2019hui l\u2019agence <em><a href=\"http:\/\/mylittlebigweb.com\/\" target=\"_blank\">My Little Big<\/a> Web<\/em>\u00a0sp\u00e9cialis\u00e9e en <strong>SEO<\/strong>, <strong>Publicit\u00e9 en ligne<\/strong> et\u00a0<strong>Conception Web<\/strong> o\u00f9 elle forme son \u00e9quipe et ses clients au quotidien.<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"text-decoration: underline;\"><span style=\"font-size: 20px;\"><strong><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-la-publicite-facebook-comment-diffuser-votre-message-aux-bonnes-personnes-27939957164\">R\u00e9servez votre place d\u00e8s maintenant<\/a><\/strong><\/span><\/span><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" 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