{"id":3839,"date":"2014-05-13T09:52:32","date_gmt":"2014-05-13T13:52:32","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=3839"},"modified":"2014-05-19T14:29:42","modified_gmt":"2014-05-19T18:29:42","slug":"les-echos-de-lindustrie-une-campagne-reseaux-sociaux-pour-sloche","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-une-campagne-reseaux-sociaux-pour-sloche\/","title":{"rendered":"Les \u00c9chos de l&rsquo;industrie: une campagne r\u00e9seaux sociaux pour Sloche"},"content":{"rendered":"<p class=\"p1\"><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1.jpeg\"><img loading=\"lazy\" class=\"alignleft wp-image-3844 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1.jpeg\" alt=\"t\u00e9l\u00e9chargement (1)\" width=\"370\" height=\"136\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1.jpeg 370w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1-300x110.jpeg 300w\" sizes=\"(max-width: 370px) 100vw, 370px\" \/><\/a>Pour lancer sa nouvelle Sloche, <a href=\"http:\/\/www.couche-tard.com\/\">Couche-Tard<\/a> a demand\u00e9 \u00e0 <a href=\"http:\/\/dentsubos.com\/fr\/\">DentsuBos<\/a>\u00a0de cr\u00e9er une strat\u00e9gie ax\u00e9e essentiellement autour des r\u00e9seaux sociaux, avec Facebook et <a href=\"http:\/\/Sloche.com\/\"><span class=\"s1\">Sloche.com<\/span><\/a> comme points d\u2019ancrage de la campagne.<\/p>\n<p class=\"p1\">Comme \u00e0 chaque ann\u00e9e, un mot a \u00e9t\u00e9 trouv\u00e9 pour la nouvelle saveur. Pour 2014, cette saveur porte le nom de\u00a0<span style=\"color: #ff00ff;\"><strong><span style=\"color: #ff0000;\">savon<\/span>. <\/strong><span style=\"color: #333333;\">U<\/span><\/span>n univers visuel et narratif s\u2019y rattachant a ensuite \u00e9t\u00e9 cr\u00e9\u00e9 de toutes pi\u00e8ces. Les plateformes de pr\u00e9dilection des Slocheux : Facebook, YouTube, Instagram et <span class=\"s1\"><a href=\"http:\/\/Sloche.com\/\">Sloche.com<\/a>\u00a0<\/span>seront alors mis \u00e0 contribution durant tout l&rsquo;\u00e9t\u00e9 qui vient.<\/p>\n<p class=\"p1\">Articul\u00e9e autour de la ligne \u00ab C\u2019est bon en sale \u00bb, la campagne se veut une suite logique et \u00e9volutive de l\u2019ADN de la marque que DentsuBos imagine depuis 15 ans.<\/p>\n<p class=\"p1\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/4oqNDhSBqe8\" width=\"425\" height=\"350\"><\/iframe><\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3839\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-une-campagne-reseaux-sociaux-pour-sloche\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: une campagne r\u00e9seaux sociaux pour Sloche\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1.jpeg\"  data-item_date=\"2014-05-13T09:52:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Pour lancer sa nouvelle Sloche, Couche-Tard a demand\u00e9 \u00e0 DentsuBos\u00a0de cr\u00e9er une strat\u00e9gie ax\u00e9e essentiellement autour des r\u00e9seaux sociaux, avec Facebook et Sloche.com comme points d\u2019ancrage de la campagne. Comme \u00e0 chaque ann\u00e9e, un mot a \u00e9t\u00e9 trouv\u00e9 pour la nouvelle saveur. Pour 2014, cette saveur porte le nom de\u00a0savon. Un univers visuel et narratif [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3839\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-echos-de-lindustrie-une-campagne-reseaux-sociaux-pour-sloche\/\"  data-item_title=\"Les \u00c9chos de l&#039;industrie: une campagne r\u00e9seaux sociaux pour Sloche\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/t\u00e9l\u00e9chargement-1.jpeg\"  data-item_date=\"2014-05-13T09:52:32-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":3844,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[117,1],"tags":[186,233,1488],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3839"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=3839"}],"version-history":[{"count":5,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3839\/revisions"}],"predecessor-version":[{"id":3845,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3839\/revisions\/3845"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/3844"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=3839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=3839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=3839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}