{"id":38695,"date":"2017-01-08T14:10:58","date_gmt":"2017-01-08T19:10:58","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=38695"},"modified":"2017-01-09T10:01:23","modified_gmt":"2017-01-09T15:01:23","slug":"echos-de-lindustrie-astral-affichage-acquiert-cieslok-media-la-chance-du-premier-bebe-de-lannee-autres-campagnes-et-nominations","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-astral-affichage-acquiert-cieslok-media-la-chance-du-premier-bebe-de-lannee-autres-campagnes-et-nominations\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Astral Affichage acquiert Cieslok Media, la chance du premier b\u00e9b\u00e9 de l&rsquo;ann\u00e9e, autres campagnes et nominations"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">8 janvier 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"http:\/\/www.cieslokmedia.com\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Cieslok Media<\/span><\/a> se joint \u00e0 <a href=\"http:\/\/www.bellmedia.ca\/fr\/ventes\/affichage-ventes\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Astral Affichage<\/span><\/a><\/b><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"alignright wp-image-38698\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/astral-affichage-300x216.jpg\" width=\"300\" height=\"216\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/astral-affichage-300x216.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/astral-affichage.jpg 445w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Astral Affichage a annonc\u00e9 qu\u2019elle allait acqu\u00e9rir Cieslok Media.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Comme Astral Affichage, Cieslok Media joue un r\u00f4le de premier plan en mati\u00e8re d\u2019innovation en affichage. L\u2019entreprise se sp\u00e9cialise dans l\u2019affichage grand format et exerce ses activit\u00e9s dans les principales villes canadiennes, notamment Toronto, Montr\u00e9al, Vancouver, Edmonton et Calgary. La soci\u00e9t\u00e9 priv\u00e9e exploite 120\u00a0actifs de premier choix, dont 47\u00a0num\u00e9riques, y compris les plus grands panneaux d\u2019affichage multim\u00e9dias au Canada, situ\u00e9s \u00e0 Yonge-Dundas Square \u00e0 Toronto.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">L\u2019acquisition de Cieslok Media est importante sur le plan strat\u00e9gique, puisqu\u2019elle contribuera \u00e0 accro\u00eetre et \u00e0 renforcer l\u2019offre num\u00e9rique d\u2019Astral Affichage au sein de l\u2019industrie, particuli\u00e8rement \u00e0 Toronto, le plus grand march\u00e9 publicitaire au Canada.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">En combinant leurs capacit\u00e9s num\u00e9riques et leur couverture nationale, Astral Affichage et Cieslok Media pourront offrir aux annonceurs une vaste gamme de plateformes dynamiques pour rejoindre les Canadiens d&rsquo;une mani\u00e8re nouvelle et cr\u00e9ative.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><span style=\"font-size: 20px; color: #000080;\">Pour en savoir plus sur Cieslok Media, veuillez cliquer <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cieslokmedia.com\/Home\" target=\"_blank\"><strong>ici.<\/strong><\/a><\/span><\/span><span style=\"color: #3366ff;\">\u00a0<\/span><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><a href=\"https:\/\/loteries.lotoquebec.com\/fr\/loteries\/lotto-6-49\" target=\"_blank\"><span style=\"color: #3366ff;\">Le lotto 6\/49<\/span><\/a> et<a href=\"http:\/\/sidlee.com\/fr\/?\" target=\"_blank\"><span style=\"color: #3366ff;\"> Sid Lee<\/span><\/a> soulignent le premier b\u00e9b\u00e9 de l&rsquo;ann\u00e9e<\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-38738 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/bebedelannee.png\" width=\"490\" height=\"573\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/bebedelannee.png 574w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/bebedelannee-257x300.png 257w\" sizes=\"(max-width: 490px) 100vw, 490px\" \/><\/p>\n<p class=\"p2\">Loto-Qu\u00e9bec et Sid Lee profitent de la tradition de souligner le premier b\u00e9b\u00e9 de l\u2019ann\u00e9e pour f\u00e9liciter les parents\u2026 en leur sugg\u00e9rant de s\u2019acheter un 6\/49.<\/p>\n<p class=\"p2\">L\u2019initiative se retrouve dans le Journal de Montr\u00e9al, le Journal de Qu\u00e9bec et sur le web.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><b>L\u2019op\u00e9ra<i> Dialogues des carm\u00e9lites <\/i>vu par <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/brad.ca\/\" target=\"_blank\">Brad<\/a><\/span><\/b><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"wp-image-38696 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera.jpg\" width=\"167\" height=\"250\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera.jpg 1458w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera-201x300.jpg 201w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera-768x1147.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera-685x1024.jpg 685w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/brad-opera-900x1344.jpg 900w\" sizes=\"(max-width: 167px) 100vw, 167px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Brad vient de lancer, pour <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.operademontreal.com\/programmation\/dialogues-des-carmelites?gclid=CO6r0-HWq9ECFQ61wAodnn4FrQ\" target=\"_blank\"><strong>l\u2019Op\u00e9ra de Montr\u00e9al<\/strong><\/a>,<\/span> la nouvelle campagne publicitaire, afin de promouvoir l\u2019op\u00e9ra <\/span><span class=\"s2\"><i>Dialogues des carm\u00e9lites<\/i><\/span><span class=\"s1\">. Poursuivant sous la th\u00e9matique \u00ab\u00a0Passez \u00e0 l\u2019acte\u00a0\u00bb, la campagne comprend un message TV, de l\u2019imprim\u00e9 et du Web.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019op\u00e9ra<i> Dialogues des carm\u00e9lites<\/i> puise sa force de ses multiples facettes et des nombreuses interpr\u00e9tations qu\u2019il engendre. D\u2019un c\u00f4t\u00e9, il semble mettre en sc\u00e8ne le cheminement int\u00e9rieur de tout \u00eatre humain face \u00e0 la mort. D\u2019un autre c\u00f4t\u00e9, le sujet historique et l\u2019emploi de musique sacr\u00e9e cr\u00e9e une atmosph\u00e8re qui para\u00eet distante de notre vie quotidienne. En m\u00eame temps, la violence de La Terreur et ses ex\u00e9cutions arbitraires sont un sujet on ne peut plus actuel, que ce soit dans le contexte de Guerre Froide dans lequel l\u2019op\u00e9ra a \u00e9t\u00e9 compos\u00e9 ou dans le n\u00f4tre. <\/span><\/p>\n<p class=\"p3\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/F1aneTj8HSI\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/lingerieemma.com\/\" target=\"_blank\">Lingerie Emma<\/a><\/span> poursuit son association avec <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/agencefdm.com\/accueil\" target=\"_blank\">Agence FDM\u00a0<\/a><\/span><\/b><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"alignright wp-image-38742 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/lingerieemma.png\" width=\"355\" height=\"135\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/lingerieemma.png 828w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/lingerieemma-300x114.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/lingerieemma-768x292.png 768w\" sizes=\"(max-width: 355px) 100vw, 355px\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Apr\u00e8s avoir d\u00e9but\u00e9 sa collaboration avec Agence FDM \u00e0 l\u2019\u00e9t\u00e9 2016, Lingerie Emma, entreprise qu\u00e9b\u00e9coise sp\u00e9cialis\u00e9e dans la vente de lingerie haut de gamme, renouvelle son entente avec l\u2019agence pour l\u2019ann\u00e9e 2017. En effet, Agence FDM sera responsable de la campagne de relations de presse pour la boutique, en plus d\u2019assurer le d\u00e9ploiement de strat\u00e9gies m\u00e9dias sociaux pour ses diff\u00e9rentes plateformes.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">D\u00e9sirant \u00e9tendre sa port\u00e9e au Qu\u00e9bec et dans le reste du Canada, Lingerie Emma mandate \u00e9galement l\u2019agence afin de r\u00e9aliser une importante refonte de son site Web ainsi que de sa boutique en ligne.\u00a0\u00a0\u00a0<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Agence FDM aura donc un mandat annuel global en mati\u00e8re de communications dont le but sera d\u2019assurer la visibilit\u00e9 de Lingerie Emma et de ses marques dans les m\u00e9dias et sur les m\u00e9dias sociaux en plus d\u2019assurer l\u2019optimisation du site web transactionnel de l\u2019entreprise.\u00a0\u00a0<\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.national.ca\/Accueil.aspx\" target=\"_blank\">NATIONAL<\/a><\/span> nomm\u00e9e Firme de relations publiques de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.sephora.com\/?country_switch=ca&amp;lang=fr\" target=\"_blank\">Sephora Canada<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"wp-image-38321 size-full alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/12\/logo-national.jpg\" width=\"274\" height=\"57\" \/><\/p>\n<p class=\"p2\"><span class=\"s1\">Le Cabinet de relations publiques NATIONAL a \u00e9t\u00e9 retenu par Sephora Canada, le d\u00e9taillant chef de file de produits de beaut\u00e9 de prestige, comme firme de relations publiques pour le Canada, autant en fran\u00e7ais qu\u2019en anglais.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">Sephora a pour objectif d\u2019inspirer les Canadiens et les Canadiennes \u00e0 prendre part au monde de la beaut\u00e9. NATIONAL apportera son soutien \u00e0 l\u2019\u00e9quipe de Sephora, particuli\u00e8rement en mati\u00e8re de relations avec les m\u00e9dias et les influenceurs dans l\u2019ensemble du pays.\u00a0La port\u00e9e du mandat de NATIONAL comprendra, entre autres, l\u2019\u00e9laboration de strat\u00e9gies globales de communication et la communication portant sur les produits.<\/span><\/p>\n<p class=\"p2\"><span class=\"s1\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><b>\u00a0<\/b><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"alignright wp-image-38790 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas.png\" width=\"294\" height=\"161\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas.png 1280w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas-300x164.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas-768x420.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas-1024x560.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/havas-900x492.png 900w\" sizes=\"(max-width: 294px) 100vw, 294px\" \/><\/p>\n<p class=\"p1\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/carrieres.tp1.ca\/fr\/\" target=\"_blank\">Havas Montr\u00e9al <\/a><\/span>signe le site Web du Projet impact collectif (<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/pic.centraide.org\/\" target=\"_blank\">PIC<\/a><\/span>)<\/strong><\/p>\n<p class=\"p1\">Il s&rsquo;agit d&rsquo;une initiative de\u00a0<span style=\"color: #3366ff;\"><strong style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.centraide-mtl.org\/fr\/\" target=\"_blank\">Centraide du Grand Montr\u00e9al.<\/a>\u00a0<\/strong><\/span>Fruit d\u2019un investissement de 21\u00a0millions de dollars de la part de 7 grandes fondations familiales, le PIC vise la r\u00e9duction de la pauvret\u00e9 dans 17 quartiers montr\u00e9alais cibl\u00e9s. Centraide a mandat\u00e9 Havas Montr\u00e9al pour proposer une strat\u00e9gie de communication et r\u00e9aliser une plateforme num\u00e9rique communiquant l\u2019\u00e9volution, la progression et l\u2019impact des projets dans ces quartiers.<\/p>\n<p class=\"p2\"><span class=\"s1\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><b>\u00a0<\/b><\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_38695\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  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