{"id":3939,"date":"2014-05-16T09:23:25","date_gmt":"2014-05-16T13:23:25","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=3939"},"modified":"2014-05-16T09:33:36","modified_gmt":"2014-05-16T13:33:36","slug":"le-marketing-multicanal-au-services-des-petites-entreprises-1e-partie","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/le-marketing-multicanal-au-services-des-petites-entreprises-1e-partie\/","title":{"rendered":"Le marketing multicanal au service des petites entreprises (1\u00e8 partie)"},"content":{"rendered":"<p class=\"p1\"><strong><a href=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S.jpg\"><img loading=\"lazy\" class=\"alignright wp-image-3947\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S-300x225.jpg\" alt=\"Social engineering concept\" width=\"253\" height=\"190\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S.jpg 800w\" sizes=\"(max-width: 253px) 100vw, 253px\" \/><\/a>Vous exploitez une entreprise en d\u00e9marrage, une PME ou un OBNL dont les moyens financiers sont limit\u00e9s. Malgr\u00e9 cette contrainte, castrante en apparence, la n\u00e9cessit\u00e9 de faire connaitre vos produits ou services est incontournable, voire essentielle \u00e0 la survie de votre organisation.<\/strong><\/p>\n<p class=\"p1\"><span class=\"s1\">Cons\u00e9quemment, chaque dollar investi en marketing doit rapidement se traduire par un RSI (Retour sur investissement) satisfaisant pour l&rsquo;entreprise. Et c\u2019est ici que le <b>marketing multicanal <\/b>peut, par\u00a0sa capacit\u00e9 \u00e0 toucher une cible strat\u00e9gique avec\u00a0des moyens de communications appropri\u00e9s, contribuer \u00e0 l&rsquo;atteinte des objectifs de croissance.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Avec l\u2019arriv\u00e9e d\u2019Internet et la prolif\u00e9ration de ces nombreuses plateformes sociales, le marketing multicanal a offert aux organisations la possibilit\u00e9 de choisir les canaux les plus appropri\u00e9s pour une action marketing adapt\u00e9e \u00e0 leurs contraintes financi\u00e8res particuli\u00e8res (co\u00fbt et efficacit\u00e9), \u00e0 d\u00e9gager des synergies entre les canaux et \u00e0 centraliser et sauvegarder les donn\u00e9es marketing collect\u00e9es sur l\u2019ensemble des canaux.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En exploitant des canaux compl\u00e9mentaires &#8211; annonce radio, t\u00e9l\u00e9 et\/ou imprim\u00e9e, t\u00e9l\u00e9phone cellulaire, courriel, site Web, plateformes sociales pertinentes pour les bons profils de client\u00e8les &#8211; il est maintenant possible de combiner la sollicitation et des r\u00e9ponses de la part du consommateur.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">En l&rsquo;impliquant dans cette\u00a0conversation\u00a02.0, on stimule des\u00a0r\u00e9actions favorables \u00e0 la marque sans avoir \u00e0 d\u00e9bourser davantage pour en faire la promotion.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Des r\u00e9sultats probants<\/b><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Et les r\u00e9sultats, associ\u00e9s \u00e0 l\u2019exploitation du marketing multicanal par les petites entreprises \u00e0 but lucratif ou non, le prouvent dans une \u00e9tude men\u00e9e aux \u00c9tats-Unis par <strong><span style=\"color: #ff9900;\"><a href=\"http:\/\/www.constantcontact.com\/index.jsp\"><span style=\"color: #ff9900;\">Constant Contact<\/span><\/a><\/span><\/strong>\u00a0en mars dernier:<\/span><\/p>\n<ul>\n<li class=\"li1\"><span class=\"s1\"><b><\/b>59% des gens consult\u00e9s ont dit que le marketing multicanal a am\u00e9lior\u00e9 le rendement de leurs investissements;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">82% des organisations ayant adopt\u00e9 la strat\u00e9gie du marketing multicanal ont, \u00e0 court terme, constat\u00e9 une augmentation notable de\u00a0leur niveau de rentabilit\u00e9;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">73% des entreprises disent avoir augment\u00e9 le niveau d\u2019engagement de leur client\u00e8le;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">57% d\u2019entre elles ont m\u00eame ajout\u00e9 des clients \u00e0 leur palmar\u00e8s;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">54% ont constat\u00e9 un trafic accru sur leur site Internet;<\/span><\/li>\n<li class=\"li1\"><span class=\"s1\">42% des sond\u00e9s indiquent enfin que le niveau d\u2019affluence a \u00e9t\u00e9 en hausse dans leurs \u00e9v\u00e9nements gr\u00e2ce au marketing multicanal.<\/span><\/li>\n<\/ul>\n<p class=\"p1\">Dans la seconde partie de ce texte, nous aborderons les moyens par lesquels il est possible de construire une strat\u00e9gie gagnante en marketing multicanal 2.0.<\/p>\n<p>&nbsp;<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3939\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-marketing-multicanal-au-services-des-petites-entreprises-1e-partie\/\"  data-item_title=\"Le marketing multicanal au service des petites entreprises (1\u00e8 partie)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S.jpg\"  data-item_date=\"2014-05-16T09:23:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Vous exploitez une entreprise en d\u00e9marrage, une PME ou un OBNL dont les moyens financiers sont limit\u00e9s. Malgr\u00e9 cette contrainte, castrante en apparence, la n\u00e9cessit\u00e9 de faire connaitre vos produits ou services est incontournable, voire essentielle \u00e0 la survie de votre organisation. Cons\u00e9quemment, chaque dollar investi en marketing doit rapidement se traduire par un RSI [&hellip;]<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_3939\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/le-marketing-multicanal-au-services-des-petites-entreprises-1e-partie\/\"  data-item_title=\"Le marketing multicanal au service des petites entreprises (1\u00e8 partie)\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2014\/05\/Fotolia_42679861_S.jpg\"  data-item_date=\"2014-05-16T09:23:25-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":31,"featured_media":3947,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[3,1],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3939"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/31"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=3939"}],"version-history":[{"count":29,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3939\/revisions"}],"predecessor-version":[{"id":4057,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/3939\/revisions\/4057"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/3947"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=3939"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=3939"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=3939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}