{"id":39715,"date":"2017-01-27T14:30:52","date_gmt":"2017-01-27T19:30:52","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=39715"},"modified":"2017-01-27T21:17:02","modified_gmt":"2017-01-28T02:17:02","slug":"echos-de-lindustrie-nouvelle-image-pour-lithq-soumission-auto-rapide-de-desjardins-et-autres-campagnes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-nouvelle-image-pour-lithq-soumission-auto-rapide-de-desjardins-et-autres-campagnes\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Nouvelle image pour l&rsquo;ITHQ, soumission auto rapide de Desjardins et autres campagnes"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">27 janvier 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Nouvelle silhouette pour l\u2019<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.ithq.qc.ca\/ecole\/\" target=\"_blank\">ITHQ<\/a> <\/span>gr\u00e2ce \u00e0 <a href=\"http:\/\/lg2.com\/fr\/equipe\" target=\"_blank\"><span style=\"color: #3366ff;\">lg2fabrique,<\/span><\/a> <a href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\"><span style=\"color: #3366ff;\">Cossette<\/span><\/a> et <a href=\"http:\/\/konversion.ca\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Konversion<\/span><\/a><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-39720 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq.jpg\" width=\"550\" height=\"413\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq.jpg 2400w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq-300x225.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq-768x576.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq-1024x768.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/ithq-900x675.jpg 900w\" sizes=\"(max-width: 550px) 100vw, 550px\" \/><\/p>\n<p class=\"p1\">\u00c0 l\u2019aube de ses 50 ans, l\u2019Institut de tourisme et d\u2019h\u00f4tellerie du Qu\u00e9bec (ITHQ) actualise son image de marque et revoit sa plateforme de communication, tout en profitant de sa campagne annuelle de recrutement pour d\u00e9voiler ses nouvelles couleurs.<\/p>\n<p class=\"p2\">La campagne annuelle de recrutement aux nouvelles couleurs de l\u2019ITHQ est une offensive principalement num\u00e9rique, dont l\u2019objectif est d\u2019inciter de futurs \u00e9tudiants \u00e0 s\u2019inscrire aux diff\u00e9rents programmes d\u2019\u00e9tudes. Elle inclut des vid\u00e9os visant \u00e0 inspirer la rel\u00e8ve en mettant en vedette des dipl\u00f4m\u00e9s qui t\u00e9moignent de leur r\u00e9ussite apr\u00e8s leur formation \u00e0 l\u2019ITHQ.<\/p>\n<p class=\"p2\" style=\"text-align: left;\">L\u2019ITHQ est la r\u00e9f\u00e9rence au Canada pour la formation en tourisme, en h\u00f4tellerie et en gastronomie, et la seule \u00e9cole au pays \u00e0 offrir des programmes dans les trois ordres d\u2019enseignement (secondaire, coll\u00e9gial et universitaire). Il est reconnu pour l\u2019excellence de sa formation qui r\u00e9pond aux plus hauts standards de l\u2019industrie. Il comprend un h\u00f4tel-\u00e9cole 4 \u00e9toiles, deux restaurants d\u2019application p\u00e9dagogique, un centre d\u2019expertise ainsi qu\u2019un centre de recherche.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/px6Za6RM8c4\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><img loading=\"lazy\" class=\" wp-image-39725 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/desjardins-300x164.png\" alt=\"\" width=\"267\" height=\"146\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/desjardins-300x164.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/desjardins.png 422w\" sizes=\"(max-width: 267px) 100vw, 267px\" \/><\/p>\n<p class=\"p2\" style=\"text-align: left;\"><strong>La soumission auto rapide de <a href=\"https:\/\/www.desjardins.com\/index.jsp\" target=\"_blank\"><span style=\"color: #3366ff;\">Desjardins<\/span> <\/a>pr\u00e9sent\u00e9e par<a href=\"http:\/\/lg2.com\/fr\" target=\"_blank\"><span style=\"color: #3366ff;\"> lg2<\/span> <\/a>et <a href=\"http:\/\/www.touchephd.com\/\" target=\"_blank\"><span style=\"color: #3366ff;\">Touch\u00e9!<\/span><\/a><\/strong><\/p>\n<p class=\"p2\" style=\"text-align: left;\">Dans le cadre de sa plus r\u00e9cente campagne, Desjardins Assurances nous explique de fa\u00e7on ludique \u00e0 quel point la soumission auto est rapide et simple en plus d\u2019offrir des prix comp\u00e9titifs. En addition aux ex\u00e9cutions t\u00e9l\u00e9 et radio, une strat\u00e9gie ciblant les gens selon leur recherche sur le web a amen\u00e9 \u00e0 r\u00e9aliser des messages sp\u00e9cifiques en fonction de la vid\u00e9o que l\u2019utilisateur s\u2019appr\u00eate \u00e0 regarder. Cette strat\u00e9gie contextuelle a \u00e9galement \u00e9t\u00e9 d\u00e9ploy\u00e9e en affichage et en t\u00e9l\u00e9, et se poursuivra jusqu\u2019\u00e0 la mi-mars.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/jXdhZMduhcM\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><span class=\"s1\"><b><a href=\"https:\/\/echappetoi.com\/\" target=\"_blank\"><span style=\"color: #3366ff;\">\u00c9chappe-toi<\/span> <\/a>sur le Web&#8230; Une aventure sign\u00e9e <a href=\"http:\/\/david-goliath.com\/\" target=\"_blank\"><span style=\"color: #3366ff;\">David&amp;Goliath\u00ae<\/span><\/a> !<\/b><\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-39729 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/echappe.jpg\" width=\"542\" height=\"271\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/echappe.jpg 780w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/echappe-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/echappe-768x384.jpg 768w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><em>\u00c9chappe-Toi,<\/em> c\u2019est une aventure immersive bas\u00e9e sur l\u2019histoire de Montr\u00e9al. Les joueurs d\u00e9couvrent des sc\u00e9narios originaux, des univers secrets et des \u00e9nigmes \u00e0 r\u00e9soudre en \u00e9quipe, entre amis ou en \u00abteam building\u00bb.\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Trois ans apr\u00e8s son ouverture en 2014, l\u2019entreprise souhaitait conformer le look du site \u00e0 l\u2019ambiance des ses salles de jeux. Le monde du Web rejoint l\u2019univers des salles de jeux et la refonte entra\u00eene un v\u00e9ritable changement de paradigme.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">L\u2019ajout d\u2019effets dynamiques, la palette de couleurs, la nature m\u00eame des visuels sont \u00e9loquents et enrichissent l\u2019exp\u00e9rience de l\u2019utilisateur. L\u2019agence assure \u00e9galement la gestion des m\u00e9dias sociaux et signe une s\u00e9rie de mini-jeux, d\u2019\u00e9nigmes contextualis\u00e9es pour attirer la communaut\u00e9 vers les produits et r\u00e9veiller le Sherlock Holmes qui dort en chacun de nous.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><em>\u00c9chappe-Toi,<\/em> c\u2019est une \u00e9quipe de 35 personnes \u00e0 Montr\u00e9al, 25 personnes \u00e0 Bordeaux (en France) et un centre \u00e0 Boston qui ouvrira ses portes d\u2019ici la fin f\u00e9vrier 2017. <em>\u00c9chappe-Toi,<\/em> c\u2019est un monde sp\u00e9cifique propuls\u00e9 sur la toile par David&amp;Goliath\u00ae<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><b>Partenariat renouvel\u00e9 entre <a href=\"https:\/\/www.goodlifefitness.com\/\" target=\"_blank\"><span style=\"color: #3366ff;\">GoodLife<\/span><\/a> et<a href=\"http:\/\/www.zoommedia.com\/fr-ca\/\" target=\"_blank\"><span style=\"color: #3366ff;\"> Zoom<\/span><\/a><\/b><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"wp-image-39717 alignright\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/zoom.png\" width=\"352\" height=\"219\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/zoom.png 606w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/zoom-300x187.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">GoodLife Fitness et ZOOM Marketing Actif annoncent aujourd\u2019hui le renouvellement de leur partenariat strat\u00e9gique, renfor\u00e7ant ainsi la relation entre la marque embl\u00e9matique canadienne GoodLife et le leader en marketing \u00abstyle de vie actif\u2019\u00bb. <\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Depuis les d\u00e9buts du partenariat avec GoodLife Fitness en 2001, l\u2019offre de ZOOM Marketing Actif s\u2019est transform\u00e9e en formats majoritairement num\u00e9riques. ZOOM a \u00e9galement lanc\u00e9 le r\u00e9seau GoodLife TV (GLTV); soit la plateforme de communication principale de GoodLife Fitness ayant pour fonction d\u2019informer et de divertir ses membres, tout en faisant la promotion des produits et services des centres sportifs. Le r\u00e9seau GLTV, propuls\u00e9 par ZOOM, propose de la programmation musicale, des publicit\u00e9s t\u00e9l\u00e9 et de la diffusion de contenu pertinent, vus et entendus \u00e0 travers le syst\u00e8me de son ambiant des centres GoodLife. L\u2019offre int\u00e9gr\u00e9e de ZOOM inclut \u00e9galement de l\u2019\u00e9chantillonnage et de l\u2019exp\u00e9rientiel.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Cette nouvelle entente assure \u00e0 ZOOM sa place de repr\u00e9sentant exclusif en ce qui a trait \u00e0 la publicit\u00e9, au contenu fitness et au divertissement diffus\u00e9s au sein des centres GoodLife, \u00c9nergie Cardio, \u00c9conofitness &amp; Fit4Less par GoodLife Fitness \u00e0 travers la Canada.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Avec 1,3 million de membres dans plus de 375 centres sportifs, GoodLife est un des plus importants fournisseurs de services sportifs dans le monde. Le partenariat avec Zoom Marketing Actif permet aux annonceurs de s\u2019engager aupr\u00e8s de ces consommateurs passionn\u00e9s par leur style de vie actif.<span class=\"Apple-converted-space\">\u00a0 \u00a0<\/span><\/span><\/p>\n<p class=\"p3\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_39715\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  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