{"id":39741,"date":"2017-01-27T14:20:07","date_gmt":"2017-01-27T19:20:07","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=39741"},"modified":"2017-01-27T16:34:28","modified_gmt":"2017-01-27T21:34:28","slug":"les-evenements-marketing-et-communication-de-la-semaine-36","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-36\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>31 janvier 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-39742 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo.png\" width=\"359\" height=\"238\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo.png 359w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/seo-300x199.png 300w\" sizes=\"(max-width: 359px) 100vw, 359px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Comprendre et optimiser le r\u00e9f\u00e9rencement naturel (SEO)<\/span><\/strong><\/span><\/h2>\n<p style=\"text-align: left;\"><strong>De plus en plus de sites se battent pour occuper la premi\u00e8re place des engins de recherche et plus particuli\u00e8rement Google.\u00a0<\/strong><\/p>\n<p><em><strong>*Places limit\u00e9es, 15 participants maximum.*<\/strong><\/em><\/p>\n<p>Que vous soyez un site corporatif, un blogue, une boutique en ligne, etc. il est primordial que vous attiriez un maximum de trafic sur votre site pour le mon\u00e9tiser. Avec la concurrence actuelle, les efforts doivent \u00eatre de mise pour appara\u00eetre sur la premi\u00e8re page. Nous allons donc \u00e9tudier les facteurs principaux de r\u00e9f\u00e9rencement \u00e0 conna\u00eetre pour propulser un site sur les engins de recherche et comment faire le suivi des performances.<\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Objectifs<\/span><\/strong><\/h2>\n<ul>\n<li>Comprendre l\u2019importance de l\u2019optimisation sur les engins de recherche<\/li>\n<li>Optimiser les \u00e9l\u00e9ments cl\u00e9s d\u2019un site pour se positionner en 1<sup>\u00e8re<\/sup> page de Google<\/li>\n<li>\u00c9viter les facteurs bloquants<\/li>\n<li>Optimiser le SEO off-site<\/li>\n<li>Optimiser son site pour le r\u00e9f\u00e9rencement local<\/li>\n<li>Suivre les performances<\/li>\n<\/ul>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Public cible<\/span><\/strong><\/h2>\n<p>Toute personne qui d\u00e9sire\u00a0am\u00e9liorer le\u00a0r\u00e9f\u00e9rencement naturel\u00a0de son site web, blog, boutique en ligne\u2026<\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Formatrice<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-33589 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/e-delhaye-formation.gif\" alt=\"e-delhaye-formation\" width=\"90\" height=\"90\" \/>Eug\u00e9nie Delhaye a\u00a0travaill\u00e9 pour le compte de\u00a0Microsoft o\u00f9 elle a\u00a0particip\u00e9 au lancement de leur moteur de recherche Bing.fr. Sa mission principale \u00e9tait de comprendre comment fonctionne un moteur de recherche, comment les visiteurs interagissent avec les sites web qu\u2019ils visitent et comment adapter sa strat\u00e9gie marketing pour augmenter le trafic et les conversions.<\/p>\n<p>Elle dirige aujourd\u2019hui l\u2019agence <em><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/mylittlebigweb.com\/\" target=\"_blank\">My Little Big<\/a><\/span> Web<\/em>\u00a0sp\u00e9cialis\u00e9e en SEO, Publicit\u00e9 en ligneet\u00a0Conception Web o\u00f9 elle forme son \u00e9quipe et ses clients au quotidien.<\/p>\n<p><span style=\"color: #000080;\"><strong>Quand?<\/strong><\/span> Le 31 janvier 2017\u00a0de 8\u00a0h\u00a030 \u00e0 12\u00a0h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a0Centre Saint-Pierre, 1212 rue Panet, salle 203,\u00a0Montr\u00e9al.<\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comprendre-et-optimiser-le-referencement-naturel-seo-28890258541\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>2 f\u00e9vrier 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"aligncenter wp-image-39744 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/dejeuner.png\" width=\"610\" height=\"176\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/dejeuner.png 610w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/dejeuner-300x87.png 300w\" sizes=\"(max-width: 610px) 100vw, 610px\" \/><\/p>\n<h2 style=\"text-align: center;\"><strong><span style=\"font-size: 24px; color: #000080;\">D\u00e9jeuner strat\u00e9gie: Transformation d&rsquo;une institution, <\/span><\/strong><strong><span style=\"font-size: 24px; color: #000080;\">La Presse<\/span><\/strong><\/h2>\n<p>Comment la strat\u00e9gie marketing et le design ont contribu\u00e9 au succ\u00e8s de la transformation de l\u2019Institution qu\u2019est La Presse. Voil\u00e0 le th\u00e8me de ce D\u00e9jeuner Strat\u00e9gie. Le 2\u00a0f\u00e9vrier\u00a02017, venez \u00e0 la rencontre de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/apcm.biz\/repertoire-des-membres\/1373\/\">Michel Gagnon<\/a>,<\/span>\u00a0Vice-pr\u00e9sident revenus et gestion de la marque\u00a0chez\u00a0La Presse pour tout savoir.<\/p>\n<div class=\"tribe-events-single-event-description tribe-events-content entry-content description clearfix\">\n<p>Comment la strat\u00e9gie marketing et le design ont contribu\u00e9 au succ\u00e8s de la transformation de l\u2019Institution qu\u2019est La Presse. Voil\u00e0 le th\u00e8me de ce D\u00e9jeuner Strat\u00e9gie. Le 2\u00a0f\u00e9vrier\u00a02017, venez \u00e0 la rencontre de<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/apcm.biz\/repertoire-des-membres\/1373\/\">Michel Gagnon<\/a>,\u00a0<\/span>Vice-pr\u00e9sident revenus et gestion de la marque\u00a0chez\u00a0La Presse pour tout savoir.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>L\u2019\u00e9v\u00e9nement a chang\u00e9 de date pour le jeudi 2 f\u00e9vrier<\/strong><\/span><\/h2>\n<p><strong>Les D\u00e9jeuners Strat\u00e9gie du R\u00e9seau\u00a0APCM vous permettent de connecter autour d\u2019enjeux professionnels. Les membres du R\u00e9seau APCM ont un acc\u00e8s illimit\u00e9 aux D\u00e9jeuners Strat\u00e9gie.<\/strong><\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Notre conf\u00e9rencier<\/span><\/strong><\/h2>\n<p><img loading=\"lazy\" class=\" wp-image-39034 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/Michel-Gagnon.jpg\" alt=\"\" width=\"203\" height=\"203\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/Michel-Gagnon.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/08\/Michel-Gagnon-144x144.jpg 144w\" sizes=\"(max-width: 203px) 100vw, 203px\" \/><\/p>\n<p>Gestionnaire sp\u00e9cialis\u00e9 en Marketing et Ventes ayant oeuvr\u00e9 principalement dans le monde des m\u00e9dias et du divertissement. Reconnu pour son leadership et son souci d\u2019excellence afin d\u2019atteindre les r\u00e9sultats-cl\u00e9s de l\u2019entreprise. A maintes fois proc\u00e9d\u00e9 \u00e0 des r\u00e9organisations de divisions Marketing et Ventes, \u00e0 des recentrages et lancement de marques.\u00a0<span id=\"OLK_SRC_BODY_SECTION\">Depuis son arriv\u00e9e en 2011, Michel a jou\u00e9 un r\u00f4le cl\u00e9 dans la transformation du mod\u00e8le d\u2019affaires de La Presse. Il a notamment \u00e9t\u00e9 au c\u0153ur de la strat\u00e9gie marketing entourant le lancement de La Presse+ et a, par la suite, contribu\u00e9 \u00e0 sa croissance remarquable et \u00e0 son positionnement dans l\u2019industrie. Il poss\u00e8de une vaste exp\u00e9rience des m\u00e9dias, o\u00f9 il a occup\u00e9 des postes d\u2019envergure en ventes et en marketing, notamment au R\u00e9seau des sports (RDS).<\/span><\/p>\n<p>&nbsp;<\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">Programmation<\/span><\/strong><\/h2>\n<p><strong>7\u00a0h\u00a030<\/strong> Ouverture des portes, inscription et r\u00e9seautage<\/p>\n<p><strong>8\u00a0h<\/strong>\u00a0Mot de bienvenue par Samuel Parent, directeur g\u00e9n\u00e9ral du R\u00e9seau APCM<\/p>\n<p><strong>8\u00a0h\u00a005\u00a0<\/strong>Introduction du conf\u00e9rencier et des autres D\u00e9jeuners Strat\u00e9gie \u00e0 venir, par Marion Kressmann-Lumbroso, membre du comit\u00e9 D\u00e9jeuners Strat\u00e9gie<\/p>\n<p><strong>8\u00a0h\u00a010<\/strong>\u00a0conf\u00e9rence principale, par Michel Gagnon,\u00a0Vice-pr\u00e9sident revenus et gestion de la marque, La Presse<\/p>\n<p><strong>9\u00a0h\u00a030<\/strong> Fin de la conf\u00e9rence et r\u00e9seautage<\/p>\n<p><strong>10\u00a0h<\/strong>\u00a0Fermeture des portes<\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-9641 size-medium\" src=\"https:\/\/apcm.biz\/wp-content\/uploads\/2016\/07\/desjardins-labs-300x248.jpg\" alt=\"desjardins labs\" width=\"300\" height=\"248\" \/><strong><span style=\"color: #000080;\">O\u00f9\u00a0?<\/span> <\/strong>Le Desjardins Lab se situe au RDC de la Tour Sud du Complexe Desjardins,<\/p>\n<p>proche de l\u2019entr\u00e9e au 175 Ren\u00e9 L\u00e9vesque Ouest<\/p>\n<p><strong><span style=\"color: #000080;\">Quand\u00a0? <\/span><\/strong>Le 2 f\u00e9vrier 2017 de 7\u00a0h\u00a030 \u00e0 9\u00a0h\u00a030<\/p>\n<p><strong>Faites vite, les places sont limit\u00e9es!<\/strong><\/p>\n<\/div>\n<div class=\"tribe-events-single-section tribe-events-event-meta primary tribe-clearfix\"><\/div>\n<div class=\"tribe-events-single-section tribe-events-event-meta primary tribe-clearfix\"><\/div>\n<div class=\"tribe-events-single-section tribe-events-event-meta primary tribe-clearfix\"><\/div>\n<div class=\"tribe-events-single-section tribe-events-event-meta primary tribe-clearfix\"><\/div>\n<p><a href=\"https:\/\/apcm.biz\/sinscrire\/?e=7388\" target=\"_blank\"><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_39741\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-36\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2017-01-27T14:20:07-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Deux \u00e9v\u00e9nements \u00e0 ne pas manquer cette semaine: Comprendre et optimiser le r\u00e9f\u00e9rencement naturel (SEO) et D\u00e9jeuner strat\u00e9gie: Transformation d&rsquo;une institution, La Presse.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_39741\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-36\/\"  data-item_title=\"Les \u00e9v\u00e9nements marketing et communication de la semaine\"  data-item_date=\"2017-01-27T14:20:07-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,137,115],"tags":[206,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/39741"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=39741"}],"version-history":[{"count":6,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/39741\/revisions"}],"predecessor-version":[{"id":39770,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/39741\/revisions\/39770"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=39741"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=39741"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=39741"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}