{"id":3999,"date":"2014-05-16T09:25:05","date_gmt":"2014-05-16T13:25:05","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=3999"},"modified":"2014-05-16T09:32:25","modified_gmt":"2014-05-16T13:32:25","slug":"facebook-frequentation-en-hausse-pour-14-villes-du-quebec-en-2014","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/facebook-frequentation-en-hausse-pour-14-villes-du-quebec-en-2014\/","title":{"rendered":"Facebook\u00a0: fr\u00e9quentation en hausse pour 14 villes du Qu\u00e9bec en 2014!"},"content":{"rendered":"

\"FACEBOOK<\/a>Tout comme l’ann\u00e9e derni\u00e8re \u00e0 la m\u00eame p\u00e9riode, j\u2019ai d\u00e9cid\u00e9 de refaire l\u2019exercice de comparer les chiffres de fr\u00e9quentation \u00e0 partir du module publicitaire de Facebook pour les 15 grandes villes du Qu\u00e9bec.<\/strong><\/p>\n

Il est certain que ces donn\u00e9es sont compil\u00e9es \u00e0 partir de l’estimateur d’audience du module publicitaire de Facebook et que celui-ci se fit aux donn\u00e9es fournies par les abonn\u00e9s Facebook. Les chiffres peuvent donc \u00eatre impr\u00e9cis, mais l\u2019ensemble donne une excellente id\u00e9e de la situation au Qu\u00e9bec. \u00c0 la diff\u00e9rence de l\u2019ann\u00e9e derni\u00e8re, les chiffres semblent avoir \u00e9t\u00e9 arrondis aux centaines plut\u00f4t qu\u2019aux dizaines.<\/p>\n

Si l\u2019on consid\u00e8re que le Qu\u00e9bec compte, en ce moment,\u00a04 600 000 comptes Facebook<\/strong>, les r\u00e9sultats de ma compilation 2014 d\u00e9montrent une hausse g\u00e9n\u00e9rale de fr\u00e9quentation de 10% avec, \u00e0 sa suite, des tableaux comparatifs pour les deux ann\u00e9es pr\u00e9c\u00e9dentes et les variations de fr\u00e9quentations par agglom\u00e9ration urbaine.<\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Ville<\/strong><\/span><\/td>\n2013<\/strong><\/span><\/td>\n2014<\/strong><\/span><\/td>\nVariation<\/strong><\/span><\/td>\n% QC<\/strong><\/span><\/td>\n<\/tr>\n
Montr\u00e9al<\/strong><\/span><\/td>\n1\u00a0345\u00a0780<\/span><\/td>\n1 480 000<\/span><\/td>\n9,97<\/span><\/td>\n32,17<\/span><\/td>\n<\/tr>\n
Qu\u00e9bec<\/strong><\/span><\/td>\n429\u00a0140<\/span><\/td>\n440 000<\/span><\/td>\n2,53<\/span><\/td>\n9,57<\/span><\/td>\n<\/tr>\n
Laval<\/strong><\/span><\/td>\n139\u00a0880<\/span><\/td>\n166 000<\/span><\/td>\n18,67<\/span><\/td>\n3,61<\/span><\/td>\n<\/tr>\n
Gatineau<\/strong><\/span><\/td>\n126\u00a0540<\/span><\/td>\n132 000<\/span><\/td>\n4,31<\/span><\/td>\n2,87<\/span><\/td>\n<\/tr>\n
Longueuil<\/strong><\/span><\/td>\n68\u00a0800<\/span><\/td>\n72 000<\/span><\/td>\n4,65<\/span><\/td>\n1,57<\/span><\/td>\n<\/tr>\n
Sherbrooke<\/strong><\/span><\/td>\n112\u00a0540<\/span><\/td>\n114 000<\/span><\/td>\n1,30<\/span><\/td>\n2,48<\/span><\/td>\n<\/tr>\n
Saguenay (Chicoutimi)<\/strong><\/span><\/td>\n42\u00a0300<\/span><\/td>\n46 000<\/span><\/td>\n8,75<\/span><\/td>\n1,00<\/span><\/td>\n<\/tr>\n
L\u00e9vis<\/strong><\/span><\/td>\n38\u00a0820<\/span><\/td>\n42 000<\/span><\/td>\n8,19<\/span><\/td>\n0,91<\/span><\/td>\n<\/tr>\n
Trois-Rivi\u00e8res<\/strong><\/span><\/td>\n89\u00a0380<\/span><\/td>\n92 000<\/span><\/td>\n2,93<\/span><\/td>\n2,00<\/span><\/td>\n<\/tr>\n
Terrebonne<\/strong><\/span><\/td>\n52\u00a0980<\/span><\/td>\n58 000<\/span><\/td>\n9,48<\/span><\/td>\n1,26<\/span><\/td>\n<\/tr>\n
Saint-Jean sur Richelieu<\/strong><\/span><\/td>\n33\u00a0680<\/span><\/td>\n48 000<\/span><\/td>\n42,52<\/span><\/td>\n1,04<\/span><\/td>\n<\/tr>\n
Repentigny<\/strong><\/span><\/td>\n38\u00a0980<\/span><\/td>\n44 000<\/span><\/td>\n12,88<\/span><\/td>\n0,96<\/span><\/td>\n<\/tr>\n
Brossard<\/strong><\/span><\/td>\n29\u00a0000<\/span><\/td>\n28 000<\/span><\/td>\n-3,45<\/span><\/td>\n0,61<\/span><\/td>\n<\/tr>\n
Drummondville<\/strong><\/span><\/td>\n50\u00a0320<\/span><\/td>\n54 000<\/span><\/td>\n7,31<\/span><\/td>\n1,17<\/span><\/td>\n<\/tr>\n
Saint-J\u00e9r\u00f4me<\/strong><\/span><\/td>\n20\u00a0760<\/span><\/td>\n36 000<\/span><\/td>\n73,41<\/span><\/td>\n0,78<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

\u00c0 des fins de comparaison, voici les donn\u00e9es pour les ann\u00e9es 2012 et 2013\u00a0:<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Ville <\/strong><\/span><\/td>\n2012<\/strong><\/span><\/td>\n2013<\/strong><\/span><\/td>\nVariation <\/strong><\/span><\/td>\n% QC<\/strong><\/span><\/td>\n<\/tr>\n
Montr\u00e9al<\/strong><\/span><\/td>\n1\u00a0582\u00a0560<\/span><\/td>\n1\u00a0345\u00a0780<\/span><\/td>\n-14,96<\/span><\/td>\n32,62<\/span><\/td>\n<\/tr>\n
Qu\u00e9bec<\/strong><\/span><\/td>\n420\u00a0620<\/span><\/td>\n429\u00a0140<\/span><\/td>\n2,03<\/span><\/td>\n10,40<\/span><\/td>\n<\/tr>\n
Laval<\/strong><\/span><\/td>\n108\u00a0120<\/span><\/td>\n139\u00a0880<\/span><\/td>\n29,37<\/span><\/td>\n3,39<\/span><\/td>\n<\/tr>\n
Gatineau<\/strong><\/span><\/td>\n106\u00a0120<\/span><\/td>\n126\u00a0540<\/span><\/td>\n19,24<\/span><\/td>\n3,07<\/span><\/td>\n<\/tr>\n
Longueuil<\/strong><\/span><\/td>\n51\u00a0460<\/span><\/td>\n68\u00a0800<\/span><\/td>\n33,70<\/span><\/td>\n1,67<\/span><\/td>\n<\/tr>\n
Sherbrooke<\/strong><\/span><\/td>\n93\u00a0180<\/span><\/td>\n112\u00a0540<\/span><\/td>\n20,78<\/span><\/td>\n2,73<\/span><\/td>\n<\/tr>\n
Saguenay (Chicoutimi)<\/strong><\/span><\/td>\n38\u00a0430<\/span><\/td>\n42\u00a0300<\/span><\/td>\n10,07<\/span><\/td>\n1,03<\/span><\/td>\n<\/tr>\n
L\u00e9vis<\/strong><\/span><\/td>\n23\u00a0120<\/span><\/td>\n38\u00a0820<\/span><\/td>\n67,91<\/span><\/td>\n0,94<\/span><\/td>\n<\/tr>\n
Trois-Rivi\u00e8res<\/strong><\/span><\/td>\n82\u00a0900<\/span><\/td>\n89\u00a0380<\/span><\/td>\n7,82<\/span><\/td>\n2,17<\/span><\/td>\n<\/tr>\n
Terrebonne<\/strong><\/span><\/td>\n42\u00a0200<\/span><\/td>\n52\u00a0980<\/span><\/td>\n25,55<\/span><\/td>\n1,28<\/span><\/td>\n<\/tr>\n
Saint-Jean sur Richelieu<\/strong><\/span><\/td>\n26\u00a0720<\/span><\/td>\n33\u00a0680<\/span><\/td>\n26,05<\/span><\/td>\n0,82<\/span><\/td>\n<\/tr>\n
Repentigny<\/strong><\/span><\/td>\n31\u00a0200<\/span><\/td>\n38\u00a0980<\/span><\/td>\n24,94<\/span><\/td>\n0,94<\/span><\/td>\n<\/tr>\n
Brossard<\/strong><\/span><\/td>\n18\u00a0380<\/span><\/td>\n29\u00a0000<\/span><\/td>\n57,78<\/span><\/td>\n0,70<\/span><\/td>\n<\/tr>\n
Drummondville<\/strong><\/span><\/td>\n46\u00a0180<\/span><\/td>\n50\u00a0320<\/span><\/td>\n8,96<\/span><\/td>\n1,22<\/span><\/td>\n<\/tr>\n
Saint-J\u00e9r\u00f4me<\/strong><\/span><\/td>\n19\u00a0560<\/span><\/td>\n20\u00a0760<\/span><\/td>\n6,13<\/span><\/td>\n0,50<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Malgr\u00e9 une augmentation de pr\u00e8s de 10%, Montr\u00e9al n\u2019a tout de m\u00eame pas retrouv\u00e9 son niveau\u00a0de 2012.<\/strong><\/p>\n

Une \u00e9tude r\u00e9cente pr\u00e9dit m\u00eame que Facebook pourrait perdre 80% de ses utilisateurs d\u2019ici 2017<\/a>. Cela reste \u00e0 voir, mais le pourcentage de variation de 2012 \u00e0 2013 versus 2013 \u00e0 2014 montre un certain ralentissement de la croissance de Facebook.<\/strong><\/p>\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n\n
Ville<\/strong><\/span><\/td>\nVariation % 2012-2013<\/strong><\/span><\/td>\nVariation % 2013-2014<\/strong><\/span><\/td>\n<\/tr>\n
Montr\u00e9al<\/strong><\/span><\/td>\n-14,96<\/span><\/td>\n9,97<\/span><\/td>\n<\/tr>\n
Qu\u00e9bec<\/strong><\/span><\/td>\n2,03<\/span><\/td>\n2,53<\/span><\/td>\n<\/tr>\n
Laval<\/strong><\/span><\/td>\n29,37<\/span><\/td>\n18,67<\/span><\/td>\n<\/tr>\n
Gatineau<\/strong><\/span><\/td>\n19,24<\/span><\/td>\n4,31<\/span><\/td>\n<\/tr>\n
Longueuil<\/strong><\/span><\/td>\n33,70<\/span><\/td>\n4,65<\/span><\/td>\n<\/tr>\n
Sherbrooke<\/strong><\/span><\/td>\n20,78<\/span><\/td>\n1,30<\/span><\/td>\n<\/tr>\n
Saguenay (Chicoutimi)<\/strong><\/span><\/td>\n10,07<\/span><\/td>\n8,75<\/span><\/td>\n<\/tr>\n
L\u00e9vis<\/strong><\/span><\/td>\n67,91<\/span><\/td>\n8,19<\/span><\/td>\n<\/tr>\n
Trois-Rivi\u00e8res<\/strong><\/span><\/td>\n7,82<\/span><\/td>\n2,93<\/span><\/td>\n<\/tr>\n
Terrebonne<\/strong><\/span><\/td>\n25,55<\/span><\/td>\n9,48<\/span><\/td>\n<\/tr>\n
Saint-Jean sur Richelieu<\/strong><\/span><\/td>\n26,05<\/span><\/td>\n42,52<\/span><\/td>\n<\/tr>\n
Repentigny<\/strong><\/span><\/td>\n24,94<\/span><\/td>\n12,88<\/span><\/td>\n<\/tr>\n
Brossard<\/strong><\/span><\/td>\n57,78<\/span><\/td>\n-3,45<\/span><\/td>\n<\/tr>\n
Drummondville<\/strong><\/span><\/td>\n8,96<\/span><\/td>\n7,31<\/span><\/td>\n<\/tr>\n
Saint-J\u00e9r\u00f4me<\/strong><\/span><\/td>\n6,13<\/span><\/td>\n73,41<\/span><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

 <\/p>\n

Malgr\u00e9 cette stagnation au niveau de la croissance, le Qu\u00e9bec est un grand utilisateur de la plateforme sociale puisque sur les 19 600 000 utilisateurs que compte le Canada, 4 600 000 sont qu\u00e9b\u00e9cois\u00a0; ce qui repr\u00e9sente 23,47% des comptes canadiens.<\/p>\n

En conclusion, les Qu\u00e9b\u00e9cois aiment leur Facebook\u00a0!<\/p>\n

Et vous, que retirez-vous de ses chiffres\u00a0?<\/p>\n

 <\/p>\n

Notes\u00a0:<\/strong><\/p>\n