{"id":40019,"date":"2017-02-05T22:20:11","date_gmt":"2017-02-06T03:20:11","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=40019"},"modified":"2017-02-03T17:11:31","modified_gmt":"2017-02-03T22:11:31","slug":"les-evenements-marketing-et-communication-de-la-semaine-37","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-evenements-marketing-et-communication-de-la-semaine-37\/","title":{"rendered":"Les \u00e9v\u00e9nements marketing et communication de la semaine"},"content":{"rendered":"<p style=\"text-align: center;\"><strong>7 f\u00e9vrier 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-40020 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/formation.png\" width=\"401\" height=\"286\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/formation.png 900w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/formation-300x214.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/formation-768x549.png 768w\" sizes=\"(max-width: 401px) 100vw, 401px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"font-size: 24px; color: #000080;\"><strong>Comment \u00e9tablir une strat\u00e9gie de marketing de contenu efficace<\/strong><\/span><\/h2>\n<p><span style=\"font-size: 16px;\"><em>*Places limit\u00e9es, <\/em><\/span><span style=\"font-size: 24px;\"><span style=\"color: #000000;\"><span style=\"font-size: 16px;\">15 participants maximum.*<\/span><\/span><\/span><\/p>\n<p>Lors de la formation sur le marketing de contenu, vous verrez:<\/p>\n<ul>\n<li>l&rsquo;effet de levier des contenus de qualit\u00e9 aupr\u00e8s des utilisateurs-consommateurs<\/li>\n<li>les diff\u00e9rents types de contenus qui peuvent \u00eatre exploit\u00e9s<\/li>\n<li>la valeur ajout\u00e9e du \u00abstorytelling\u00bb<\/li>\n<li>les meilleures pratiques adopt\u00e9es par certaines marques<\/li>\n<li>les \u00e9tapes de la curation de contenus (de la s\u00e9lection \u00e0 l&rsquo;\u00e9ditorialisation)<\/li>\n<li>les diff\u00e9rents outils d&rsquo;informations, de veille, de gestion et de publication<\/li>\n<li>comment pr\u00e9parer un calendrier de contenus pour diffuser sur le Web et les m\u00e9dias sociaux comme un vrai pro<\/li>\n<\/ul>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Objectifs<\/strong><\/span><\/h2>\n<p>Cet atelier de formation vise \u00e0 fournir aux participants toutes les notions n\u00e9cessaires et essentielles pour d\u00e9velopper eux-m\u00eames une strat\u00e9gie de marketing de contenus efficace, et optimiser ainsi leur pr\u00e9sence sur le Web et les m\u00e9dias sociaux, tout en\u00a0maximisant les r\u00e9sultats de chacune de leurs op\u00e9rations.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Public cible<\/strong><\/span><\/h2>\n<p>Cette formation sur le marketing de contenu s\u2019adresse \u00e0 toutes les organisations qui souhaitent former leur personnel \u2013 responsable pour d\u00e9velopper de nouvelles approches de\u00a0marketing, comme \u00e0 tous les professionnels et entrepreneurs ind\u00e9pendants en qu\u00eate de solutions efficaces pour prendre le virage num\u00e9rique du Web et des m\u00e9dias sociaux, et aux\u00a0\u00e9tudiants et finissants d\u2019\u00e9tudes commerciales qui veulent acqu\u00e9rir des connaissances suppl\u00e9mentaires.<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Formateur<\/strong><\/span><\/h2>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-29924 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2016\/04\/r-morin-200x300.jpg\" alt=\"r-morin-200x300\" width=\"80\" height=\"120\" \/>Raymond Morin est un analyste du Web et des m\u00e9dias sociaux, sp\u00e9cialis\u00e9 dans le marketing d\u2019influence et l\u2019impact des nouvelles g\u00e9n\u00e9rations dans la transformation sociale et num\u00e9rique des entreprises. Auteur et blogueur reconnu, il a aussi particip\u00e9 \u00e0 plusieurs magazines sp\u00e9cialis\u00e9s, et publi\u00e9 trois ouvrages, en plus de collaborer \u00e0 deux autres livres \u00e0 titre de co-auteur.<\/p>\n<p>Depuis 2010, il pr\u00e9sente aussi r\u00e9guli\u00e8rement des conf\u00e9rences, et anime des formations en entreprise. En 2016, ses ouvrages seront traduits, et il pr\u00e9sentera des conf\u00e9rences \u00abkeynote\u00bb en anglais.<\/p>\n<p><strong><span style=\"color: #000080;\">Quand?<\/span><\/strong>\u00a0Le 7 f\u00e9vrier 2017\u00a0de 8h30 \u00e0 12h.<\/p>\n<p><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong><\/span>\u00a01212 Rue Panet, Montr\u00e9al, Salle 204 (Centre St-Pierre).<\/p>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-comment-etablir-une-strategie-de-marketing-de-contenu-efficace-28898879326\" target=\"_blank\"><span style=\"color: #000080; font-size: 20px;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>8 f\u00e9vrier 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-40021 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jpl.jpg\" width=\"396\" height=\"264\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jpl.jpg 500w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jpl-300x200.jpg 300w\" sizes=\"(max-width: 396px) 100vw, 396px\" \/><\/p>\n<h2 style=\"text-align: center;\"><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Avez-vous un mod\u00e8le de vente gagnant?<\/span><\/strong><\/span><\/h2>\n<p>Vous souhaitez acqu\u00e9rir de nouvelles comp\u00e9tences en vente, service \u00e0 la client\u00e8le et communication? Ne manquez pas le d\u00e9jeuner &#8211; r\u00e9seautage <em>Avez-vous un mod\u00e8le de vente gagnant?<\/em><\/p>\n<h2><strong><span style=\"font-size: 24px; color: #000080;\">D\u00c9JEUNER \u2013 R\u00c9SEAUTAGE<\/span><\/strong><\/h2>\n<p><span style=\"color: #000080;\"><strong>Conf\u00e9rencier<\/strong>:<\/span> \u00a0Jean-Pierre Lauzier de <a href=\"http:\/\/jeanpierrelauzier.com\/\" target=\"_blank\"><span style=\"color: #000080;\">JPL Communications<\/span><\/a><\/p>\n<p><span style=\"color: #000080;\"><b>O\u00f9?<\/b><\/span> 260 rue St-Pierre,\u00a0<u>porte B<\/u>\u00a0 St-Constant<\/p>\n<p><b><span style=\"color: #000080;\">Quand?<\/span>\u00a0<\/b>Le<b>\u00a0<\/b>8 f\u00e9vrier 2017 de 8\u00a0h \u00e0 8\u00a0h\u00a045<\/p>\n<p><span style=\"color: #000080;\"><strong>Co\u00fbt<\/strong><\/span>: 10\u00a0$<\/p>\n<p><a href=\"http:\/\/jeanpierrelauzier.com\/calendrier\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions\u00a0ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<p style=\"text-align: center;\"><strong>10 f\u00e9vrier 2017<\/strong><\/p>\n<p style=\"text-align: center;\"><img loading=\"lazy\" class=\"alignnone wp-image-40023 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1.jpg\" width=\"492\" height=\"138\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1.jpg 1090w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1-300x84.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1-768x215.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1-1024x287.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/Logo_aqt-1-900x252.jpg 900w\" sizes=\"(max-width: 492px) 100vw, 492px\" \/><\/p>\n<h2 class=\"cat_article_title\" style=\"text-align: center;\"><strong><span style=\"font-size: 24px; color: #000080;\">AQT: MIDI EXPERT<\/span><\/strong><\/h2>\n<p>MIDI EXPERT: Gestion de la diversit\u00e9 des ressources humaines comme levier \u00e0 l\u2019innovation et \u00e0 la croissance.<\/p>\n<p class=\"p3\"><span class=\"s1\"><b>Creosus Finansoft<\/b>, entreprise deux fois r\u00e9cipiendaire de la certification <b>\u00abEmployeur remarquable \u2014 Diversit\u00e9 ethnoculturelle<\/b>\u00bb, vous livrera son approche en mati\u00e8re d\u2019int\u00e9gration en milieu de travail et en gestion de la diversit\u00e9.<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">L\u2019atelier pr\u00e9sentera \u00e9galement les retomb\u00e9es positives d\u2019une saine gestion de la diversit\u00e9\u00a0et comment celle-ci influe sur l\u2019innovation et la croissance.<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p3\"><span class=\"s1\">Vous repartirez\u00a0avec une s\u00e9rie d\u2019astuces qui vous permettront d\u2019implanter et de consolider une diversit\u00e9 r\u00e9ussie et\u2026 durable!<\/span><\/p>\n<p class=\"p3\"><b><span style=\"color: #000080;\">Quand?<\/span> <\/b>Vendredi le 10 f\u00e9vrier\u00a0\u00e0\u00a0midi.<\/p>\n<p class=\"p1\"><span class=\"s1\" style=\"color: #000080;\"><b>O\u00f9? <\/b><\/span><span class=\"s1\"><span style=\"color: #000000;\">Au\u00a0<\/span><\/span><span class=\"s2\" style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/ofsys.com\/T\/OFC4\/L2S\/5610\/B2723803\/1zjR\/740900\/28034171\/mFpJ9O\/1\/1236355\/DDJLrek1\/I\/753931\/qiuCtp.html\"><span class=\"s3\">Bureau de l&rsquo;AQT<\/span><\/a><\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">32, rue des Soeurs-Grises, Montr\u00e9al, QC<\/span><\/p>\n<p class=\"p3\"><span style=\"color: #000080;\"><span style=\"font-size: 20px;\"><a style=\"color: #000080;\" href=\"http:\/\/www.aqt.ca\/evenements\/midis-experts-gestion-de-la-diversite-des-ressources-humaines-comme-levier-linnovation-et-la-croissance\/\" target=\"_blank\">Informations et inscriptions ici.<\/a><\/span><\/span><\/p>\n<p 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