{"id":40743,"date":"2017-02-23T13:30:09","date_gmt":"2017-02-23T18:30:09","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=40743"},"modified":"2017-02-23T15:24:38","modified_gmt":"2017-02-23T20:24:38","slug":"echos-de-lindustrie-six-agences-quebecoises-honorees-aux-cassies-les-couleurs-de-la-rue-autres-campagnes-et-nominations","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-six-agences-quebecoises-honorees-aux-cassies-les-couleurs-de-la-rue-autres-campagnes-et-nominations\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Six agences qu\u00e9b\u00e9coises honor\u00e9es aux Cassies, les couleurs de la rue, autres campagnes et nominations"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">23 f\u00e9vrier 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/cassies.ca\/Home\/Index_splash\" target=\"_blank\">CASSIES 2017<\/a><\/span>: Belle r\u00e9colte pour six agences qu\u00e9b\u00e9coises<\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40747 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies.png\" width=\"534\" height=\"299\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies.png 2338w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-300x168.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-768x430.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-1024x573.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-900x504.png 900w\" sizes=\"(max-width: 534px) 100vw, 534px\" \/><\/p>\n<p class=\"p1\">Le prestigieux concours CASSIES soulignant l\u2019efficacit\u00e9 des campagnes publicitaires a, pour la seconde ann\u00e9e cons\u00e9cutive, r\u00e9compens\u00e9 six agences qu\u00e9b\u00e9coises &#8211; <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\">Cossette,<\/a> <a style=\"color: #3366ff;\" href=\"http:\/\/www.publicismontreal.ca\/\" target=\"_blank\">Publicis Montr\u00e9al,<\/a> <a style=\"color: #3366ff;\" href=\"http:\/\/sidlee.com\/fr\/?\" target=\"_blank\">Sid Lee,<\/a>\u00a0<a style=\"color: #3366ff;\" href=\"http:\/\/tank.ca\/\" target=\"_blank\">TANK,<\/a> <a style=\"color: #3366ff;\" href=\"http:\/\/www.tamtamtbwa.com\/\" target=\"_blank\">Tam-Tam\\TBWA <\/a><\/span>et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/agency.taxi\/fr\/about\/story\/\" target=\"_blank\">TAXI<\/a> <\/span>pour les r\u00e9sultats d\u2019affaires exceptionnels g\u00e9n\u00e9r\u00e9s par leur campagne.<\/p>\n<p class=\"p1\">La c\u00e9r\u00e9monie de remise de prix, pr\u00e9sent\u00e9e conjointement par l\u2019Association des agences de communication cr\u00e9ative (A2C), le R\u00e9seau APCM et l\u2019Institut des communications et de la publicit\u00e9 (ICA) s\u2019est tenue le 22 f\u00e9vrier au Arcadian Court \u00e0 Toronto, devant les professionnels de l\u2019industrie.<\/p>\n<p class=\"p1\">Le jury compos\u00e9 de 14 professionnels aguerris de l\u2019industrie de la communication marketing a d\u00e9cern\u00e9 au total 44 prix, dont sept Or, 19 Argent et 17 Bronze. Cette ann\u00e9e, le GRAND PRIX revient \u00e0 Ogilvy &amp; Mather et Kimberly-Clark pour la campagne Huggies &#8211; No Baby Unhugged.<\/p>\n<p class=\"p1\">Voici un r\u00e9capitulatif des prix remport\u00e9s par les six agences qu\u00e9b\u00e9coises et leur client:<\/p>\n<p class=\"p1\"><strong>Cinq PRIX ARGENT<\/strong><\/p>\n<p class=\"p1\"><strong>Cat\u00e9gorie Revitalisation de marque<\/strong><\/p>\n<p class=\"p1\">\u2022 Sid Lee et Loto-Qu\u00e9bec pour la campagne #TuDevraisAcheterUn649<\/p>\n<p class=\"p1\">\u2022 TANK et Reitmans pour la campagne Reitmans. Vraiment.<\/p>\n<p class=\"p1\"><strong>Cat\u00e9gorie Commerce de d\u00e9tail<\/strong><\/p>\n<p class=\"p1\">\u2022 Cossette et McDonald\u2019s Canada pour la campagne Max67<\/p>\n<p class=\"p1\">\u2022 TANK et Reitmans pour la campagne Reitmans. Vraiment.<\/p>\n<p class=\"p1\"><strong>Cat\u00e9gorie Saisonnier<\/strong><\/p>\n<p class=\"p1\">\u2022 TAXI et Meubles L\u00e9on pour D\u00e9m\u00e9nagement<\/p>\n<p class=\"p1\"><strong>Deux PRIX BRONZE<\/strong><\/p>\n<p class=\"p1\"><strong>Cat\u00e9gorie Message adapt\u00e9 au m\u00e9dia<\/strong><\/p>\n<p class=\"p1\">\u2022 TAM-TAM\\TBWA et La grande guignol\u00e9e des m\u00e9dias pour la campagne Le visage de la pauvret\u00e9 change<\/p>\n<p class=\"p1\"><strong>Cat\u00e9gorie Commerce de d\u00e9tail<\/strong><\/p>\n<p class=\"p1\">\u2022 Publicis Montr\u00e9al et Super C, pour la campagne Z\u00e9ro Compromis<\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Les couleurs de la rue, selon<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/www.renodepot.com\/fr?gclid=CKfxvfnKptICFU1WDQodYdYABQ\" target=\"_blank\">R\u00e9no-D\u00e9p\u00f4t <\/a><\/span>et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/sidlee.com\/fr\/?\" target=\"_blank\">Sid Lee<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40754 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/reno.png\" width=\"496\" height=\"202\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/reno.png 496w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/reno-300x122.png 300w\" sizes=\"(max-width: 496px) 100vw, 496px\" \/><\/p>\n<p class=\"p2\" style=\"text-align: left;\">R\u00e9no-D\u00e9p\u00f4t et Sid Lee s\u2019associent pour une troisi\u00e8me ann\u00e9e cons\u00e9cutive afin de mettre en valeur les couleurs de peinture SICO en vente chez le d\u00e9taillant. Cette ann\u00e9e, l\u2019offensive s\u2019est r\u00e9alis\u00e9e \u00e0 l\u2019int\u00e9rieur de l\u2019espace publicitaire d\u2019un abribus o\u00f9 un dispositif interactif captait les couleurs passantes en temps r\u00e9el et les associait \u00e0 la gamme des couleurs SICO.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/v964MtLypgo\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Une nouvelle plateforme sign\u00e9e <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/ecorce.ca\/accueil\/\" target=\"_blank\">\u00c9corce<\/a><\/span> pour <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/corner-cast.com\/\" target=\"_blank\">Corner Cast<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40752 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce.jpg\" width=\"593\" height=\"334\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce.jpg 1400w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce-300x169.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce-768x432.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce-1024x576.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ecorce-900x507.jpg 900w\" sizes=\"(max-width: 593px) 100vw, 593px\" \/><\/p>\n<p class=\"p2\">\u00c9corce a red\u00e9fini le positionnement et d\u00e9velopp\u00e9 la plateforme de marque de l\u2019entreprise Corner Cast, un fabricant canadien de structures modulaires en acier. Le mandat consistait d\u2019abord \u00e0 revisiter l\u2019univers de marque du fabricant afin de lui permettre de se d\u00e9marquer et d\u2019atteindre sa client\u00e8le d\u2019entreprises. \u00c9corce a donc accompagn\u00e9 l\u2019\u00e9quipe de Corner Cast dans la d\u00e9termination de son positionnement, qui met de l\u2019avant le c\u00f4t\u00e9 r\u00e9utilisable, durable et personnalisable de ses produits, ainsi que dans la concentration de son offre dans certains cr\u00e9neaux: l\u2019exploitation mini\u00e8re, la logistique, la foresterie, le p\u00e9trole et le gaz.<\/p>\n<p class=\"p2\">Une refonte de ses outils de vente et du site Web selon le nouveau positionnement a aussi \u00e9t\u00e9 effectu\u00e9e par l\u2019agence montr\u00e9alaise afin de marquer cette actualisation. La nouvelle orientation visuelle se distingue par son approche moderne et audacieuse, inspir\u00e9e par les produits r\u00e9volutionnaires de ce nouveau joueur dans l\u2019industrie de la construction. En effet, le jeu de lignes cr\u00e9e des formes qui rappellent celles des structures hybrides et des complexes modulaires, alors que la typographie choisie, grasse et rectangulaire, incarne la qualit\u00e9 et la solidit\u00e9 des produits. Cette nouvelle et efficace plateforme de marque permet ainsi \u00e0 Corner Cast d\u2019unir son message et son offre, soit une approche modulaire pour des constructions durables.<\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.destinationcanada.com\/fr\/news\/destination-canada-annonce-ses-nouvelles-agences-de-marketing\" target=\"_blank\">Destination Canada<\/a><\/span>\u00a0compte deux nouvelles agences partenaires: <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/ogilvytoronto.com\/\" target=\"_blank\">Ogilvy &amp; Mather Canada<\/a><\/span> et<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cossette.com\/fr\" target=\"_blank\"> Cossette Communication Inc.<\/a><\/span><\/strong><\/p>\n<div class=\"content__lead\">\n<p><img loading=\"lazy\" class=\"aligncenter wp-image-40750\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/destination_canada_tv.gif\" width=\"572\" height=\"322\" \/><\/p>\n<\/div>\n<p class=\"p2\" style=\"text-align: left;\">Les agences de marketing strat\u00e9gique de Destination Canada seront responsables de la marque Canada, du marketing de contenu et de la planification strat\u00e9gique, de la production du mat\u00e9riel cr\u00e9atif et du contenu, de la gestion de programmes dans certains march\u00e9s et de programmes li\u00e9s aux m\u00e9dias sociaux, ainsi que des renseignements sur les consommateurs, les march\u00e9s, l\u2019analytique et le rendement.<\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span class=\"s1\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.montrealcestelectrique.org\/\" target=\"_blank\">Montr\u00e9al, c\u2019est \u00e9lectrique<\/a><\/span>\u2009a choisi<a href=\"http:\/\/www.bleublancrouge.ca\/\" target=\"_blank\"><span style=\"color: #3366ff;\"> Bleublancrouge <\/span><\/a>comme agence de r\u00e9f\u00e9rence.<\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40763 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/montreal.jpg\" width=\"410\" height=\"538\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/montreal.jpg 615w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/montreal-229x300.jpg 229w\" sizes=\"(max-width: 410px) 100vw, 410px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\">Son mandat inclut la cr\u00e9ation de l\u2019image de marque, le d\u00e9veloppement de partenariats et la strat\u00e9gie de d\u00e9ploiement et de communication.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Forte de son expertise dans le domaine des transports et de la mobilit\u00e9 gr\u00e2ce \u00e0 des clients comme l\u2019Association des concessionnaires Toyota du Qu\u00e9bec, <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bleublancrouge.us3.list-manage.com\/track\/click?u=56fb32de55a4cf8ab5303c62e&amp;id=eb79dd0986&amp;e=6c254bb453\"><span class=\"s2\">Sherlock<\/span><\/a><\/span><b> <\/b>et Bombardier Produits R\u00e9cr\u00e9atifs, Bleublancrouge saura positionner <i>Montr\u00e9al, c\u2019est \u00e9lectrique<\/i> comme un joueur majeur dans la promotion de l\u2019\u00e9lectrification des transports et son implantation \u00e0 Montr\u00e9al.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\" style=\"text-align: left;\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/tactconseil.ca\/\" target=\"_blank\">TACT<\/a><\/span> recrute Caroline Couillard, une strat\u00e8ge d&rsquo;exp\u00e9rience en relations publiques<\/b><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>\u00a0<img loading=\"lazy\" class=\"wp-image-40756 aligncenter\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m.jpg\" width=\"358\" height=\"501\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m.jpg 1500w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m-214x300.jpg 214w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m-768x1075.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m-731x1024.jpg 731w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/caroline_couillard_m-900x1260.jpg 900w\" sizes=\"(max-width: 358px) 100vw, 358px\" \/><\/b><\/span><\/p>\n<p class=\"p2\"><span class=\"s1\">TACT Intelligence-conseil poursuit son expansion et annonce l\u2019arriv\u00e9e d\u2019une joueuse aguerrie \u00e0 son \u00e9quipe: <strong>Caroline Couillard.<\/strong> L\u2019experte en relations publiques et en affaires publiques, qui cumule quelque 20 ann\u00e9es d\u2019exp\u00e9rience dans le monde des communications, se joint \u00e0 l\u2019agence \u00e0 titre de directrice principale.\u00a0<\/span><span class=\"s1\">Caroline Couillard a pass\u00e9 la derni\u00e8re d\u00e9cennie \u00e0 la haute direction d\u2019une firme de relations publiques, \u00e0 Montr\u00e9al. Elle a fait sa marque gr\u00e2ce aux succ\u00e8s obtenus dans le cadre de nombreux mandat d\u2019envergure, touchant autant les milieux \u00a0corporatifs, l\u00e9gaux, pharmaceutiques, financiers et associatifs. Avant d\u2019\u00e9voluer en agence, son parcours professionnel l\u2019a amen\u00e9 \u00e0 \u0153uvrer dans le milieu politique, \u00e0 titre d\u2019attach\u00e9e de presse, et au sein d\u2019un grand cabinet d\u2019avocats, o\u00f9 elle a mis sur pied un d\u00e9partement de relations publiques et form\u00e9 de nombreux avocats en communication.<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_40743\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/echos-de-lindustrie-six-agences-quebecoises-honorees-aux-cassies-les-couleurs-de-la-rue-autres-campagnes-et-nominations\/\"  data-item_title=\"\u00c9chos de l&#039;industrie: Six agences qu\u00e9b\u00e9coises honor\u00e9es aux Cassies, les couleurs de la rue, autres campagnes et nominations\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-1024x573.png\"  data-item_date=\"2017-02-23T13:30:09-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>CASSIES 2017, Cossette, Publicis Montr\u00e9al, Sid Lee, TANK, Tam-Tam\\TBWA, TAXI, R\u00e9no-D\u00e9p\u00f4t, \u00c9corce, Corner Cast, Destination Canada, Ogilvy &#038; Mather Canada, Montr\u00e9al, c\u2019est \u00e9lectrique, Bleublancrouge, TACT.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_40743\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/echos-de-lindustrie-six-agences-quebecoises-honorees-aux-cassies-les-couleurs-de-la-rue-autres-campagnes-et-nominations\/\"  data-item_title=\"\u00c9chos de l&#039;industrie: Six agences qu\u00e9b\u00e9coises honor\u00e9es aux Cassies, les couleurs de la rue, autres campagnes et nominations\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/cassies-1024x573.png\"  data-item_date=\"2017-02-23T13:30:09-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":40747,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/40743"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=40743"}],"version-history":[{"count":15,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/40743\/revisions"}],"predecessor-version":[{"id":40765,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/40743\/revisions\/40765"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/40747"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=40743"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=40743"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=40743"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}