{"id":40797,"date":"2017-02-24T14:30:57","date_gmt":"2017-02-24T19:30:57","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=40797"},"modified":"2017-02-25T09:46:40","modified_gmt":"2017-02-25T14:46:40","slug":"echos-de-lindustrie-jean-coutu-au-grand-canyon-multiplemedia-et-groupe-novatech-sassocient-nominations-chez-ogilvy-et-dentsubos","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-jean-coutu-au-grand-canyon-multiplemedia-et-groupe-novatech-sassocient-nominations-chez-ogilvy-et-dentsubos\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Jean Coutu au Grand Canyon, MultipleMedia et Groupe Novatech s&rsquo;associent, nominations chez Ogilvy et DentsuBos"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">24 f\u00e9vrier 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Un concours test\u00e9 et approuv\u00e9 par<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/iphoto.jeancoutu.com\/?gclid=CO6l1PiIqdICFYm6wAodkRcNFQ\" target=\"_blank\"> Jean Coutu<\/a><\/span> et <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/bob.ca\/\" target=\"_blank\">Bob<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40800 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu.png\" width=\"582\" height=\"252\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu.png 1368w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu-300x130.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu-768x333.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu-1024x444.png 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/jean-coutu-900x390.png 900w\" sizes=\"(max-width: 582px) 100vw, 582px\" \/><\/p>\n<p class=\"p2\">Jean Coutu d\u00e9p\u00eache un de ses employ\u00e9s au Grand Canyon pour exp\u00e9rimenter le grand prix de son nouveau concours. L\u2019agence Bob est derri\u00e8re la toute nouvelle offensive promotionnelle de son client Jean Coutu. Tout en humour, les quatre messages t\u00e9l\u00e9 pr\u00e9sentent un employ\u00e9 de cette marque ador\u00e9e des Qu\u00e9b\u00e9cois qui se rend au Grand Canyon afin de s\u2019assurer que la destination offerte en grand prix est impeccable pour les gagnants. Des d\u00e9clinaisons en magasin ont \u00e9galement \u00e9t\u00e9 pr\u00e9vues pour compl\u00e9ter l\u2019offensive. La campagne t\u00e9l\u00e9 est pr\u00e9sente sur les grands r\u00e9seaux nationaux \u00e0 compter du 15 f\u00e9vrier jusqu\u2019au 16 mars 2017.<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/dkEA28pzsa0\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: center;\">\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\"><b><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.multiplemedia.com\/fr\/index.html\" target=\"_blank\">MultipleMedia<\/a><\/span> et le <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.groupenovatech.com\/\" target=\"_blank\">Groupe Novatech,<\/a><\/span> maintenant partenaires!<\/b><\/p>\n<p class=\"p2\"><img loading=\"lazy\" class=\"aligncenter wp-image-40810 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final.jpg\" width=\"504\" height=\"281\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final.jpg 2800w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final-300x167.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final-768x429.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final-1024x572.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/bandeau_web_victoria_final-900x502.jpg 900w\" sizes=\"(max-width: 504px) 100vw, 504px\" \/><\/p>\n<p class=\"p3\">Afin de renforcir sa relation avec sa client\u00e8le, le Groupe Novatech s\u2019est donn\u00e9 comme objectif pour 2017 de moderniser son espace client.<\/p>\n<p class=\"p3\">La plateforme actuelle, qui a plus de 7 ans, permet notamment aux clients (pr\u00e9monteurs) de consulter les diff\u00e9rentes listes de prix selon leur r\u00e9gion et de commander du mat\u00e9riel de mise en march\u00e9. Cette ann\u00e9e, l\u2019espace client sera compl\u00e8tement repens\u00e9 afin de faciliter l\u2019utilisation et d\u2019offrir des fonctionnalit\u00e9s avanc\u00e9es aux diff\u00e9rents types d\u2019usagers (d\u00e9taillants, pr\u00e9monteurs, architectes\/designers et administrateurs). Le nouvel espace optimis\u00e9 r\u00e9duira \u00e9galement les efforts administratifs pour le Groupe Novatech. Par souci de maximiser la performance, le tout sera con\u00e7u sur Magento 2, la plus r\u00e9cente version de la plateforme de commerce \u00e9lectronique.<\/p>\n<p class=\"p3\">Le Groupe Novatech fait \u00e9galement confiance \u00e0 MultipleMedia pour prendre en charge l\u2019h\u00e9bergement de ses diff\u00e9rentes plateformes et assurer la maintenance de celles-ci tout au long de l\u2019ann\u00e9e.<\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong>Virage num\u00e9rique et innovation pour<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/ogilvy-montreal.ca\/fr\" target=\"_blank\">Ogilvy Montr\u00e9al<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40803 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ogilvy.png\" width=\"542\" height=\"538\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ogilvy.png 542w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ogilvy-300x298.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/ogilvy-144x144.png 144w\" sizes=\"(max-width: 542px) 100vw, 542px\" \/><\/p>\n<p class=\"p2\">David Aubert, pr\u00e9sident et chef de la direction de l\u2019agence Ogilvy Montr\u00e9al, annonce aujourd\u2019hui la nomination d\u2019<strong>Antoine Ricquebourg<\/strong> \u00e0 titre de vice-pr\u00e9sident principal, strat\u00e9gie num\u00e9rique et innovation pour l\u2019appuyer dans sa vision d\u2019effectuer un r\u00e9el virage num\u00e9rique\/digital transformation chez Ogilvy Montr\u00e9al.<\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span class=\"s1\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.dentsubos.com\/fr\/\" target=\"_blank\">DentsuBos<\/a><\/span> annonce la nomination de deux nouveaux vice-pr\u00e9sidents associ\u00e9s<\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-40808 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/dentsubos_dimitra_jacob_no_logo.png\" width=\"556\" height=\"223\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/dentsubos_dimitra_jacob_no_logo.png 960w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/dentsubos_dimitra_jacob_no_logo-300x120.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/dentsubos_dimitra_jacob_no_logo-768x308.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/02\/dentsubos_dimitra_jacob_no_logo-900x361.png 900w\" sizes=\"(max-width: 556px) 100vw, 556px\" \/><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Dimitra Georgakis <\/b>et<b> Jacob Guit\u00e9-St-Pierre<\/b>\u00a0 viennent ajouter leur talent \u00e0 l\u2019\u00e9quipe de direction de DentsuBos.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Dimitra Georgakis <\/b>devient vice-pr\u00e9sidente associ\u00e9e, service-conseil et d\u00e9veloppement des affaires. Avec DentsuBos depuis pr\u00e8s de trois ans, c\u2019est la reconnaissance de son engagement ind\u00e9niable au sein de l\u2019agence. Au cours des derni\u00e8res ann\u00e9es, elle a contribu\u00e9 au d\u00e9veloppement de plusieurs comptes aux niveaux national et international.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><b>Jacob Guit\u00e9-St-Pierre, <\/b>pour sa part, est nomm\u00e9 vice-pr\u00e9sident associ\u00e9, service-conseil et strat\u00e9gie. Ayant joint l\u2019agence en 2016, Jacob a auparavant occup\u00e9 le poste de v.-p. conseil au sein d\u2019une agence num\u00e9rique. Jacob apportera sa riche exp\u00e9rience num\u00e9rique et contribuera \u00e0 consolider les outils strat\u00e9giques et les processus internes de l\u2019agence.\u00a0<\/span><span class=\"s1\">\u00a0<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Fait \u00e0 noter, le comit\u00e9 de direction de DentsuBos, maintenant compos\u00e9 de Fanny Quenneville, Jacob Guit\u00e9-St-Pierre, Dimitra Georgakis et S\u00e9bastien Rivest atteint maintenant la parit\u00e9 homme-femme.<\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_40797\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  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