{"id":41342,"date":"2017-03-09T13:20:37","date_gmt":"2017-03-09T18:20:37","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=41342"},"modified":"2017-03-09T14:06:13","modified_gmt":"2017-03-09T19:06:13","slug":"formation-les-rouages-de-la-planification-media","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/formation-les-rouages-de-la-planification-media\/","title":{"rendered":"Formation: Les rouages de la planification m\u00e9dia"},"content":{"rendered":"<p style=\"text-align: left;\"><span style=\"font-size: 20px; color: #000080;\">Ne manquez pas la chance de participer \u00e0 cette formation donn\u00e9e par Lucie Gauvin, consid\u00e9r\u00e9e comme un b\u00e2tisseur de l\u2019agence <strong>Carat, <\/strong>qui compte plus de<strong> 25 ans d\u2019exp\u00e9rience <\/strong>comme gestionnaire en achats m\u00e9dia, planification m\u00e9dia et directions strat\u00e9giques.<\/span><\/p>\n<p style=\"text-align: left;\"><img loading=\"lazy\" class=\"aligncenter wp-image-41343\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia.jpg\" width=\"628\" height=\"314\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia.jpg 800w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia-300x150.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia-768x384.jpg 768w\" sizes=\"(max-width: 628px) 100vw, 628px\" \/><\/p>\n<p style=\"text-align: left;\"><em><strong>*Places limit\u00e9es, 15 participants maximum.*<\/strong><\/em><\/p>\n<div>\n<p><span style=\"color: #000080;\">\u00abLe but de la discussion ne doit pas \u00eatre la victoire, mais l\u2019am\u00e9lioration\u00bb<\/span>\u00a0Citation: Joseph Joubert<\/p>\n<p>Cette formation vous \u00e9clairera sur le r\u00f4le crucial de la<strong> planification m\u00e9dia<\/strong> dans votre strat\u00e9gie publicitaire. Un tour d\u2019horizon sur l\u2019univers m\u00e9dia dans des <strong>termes simples et accessibles<\/strong> \u00e0 tous.<\/p>\n<div>\n<p>Quelle est la diff\u00e9rence entre une agence m\u00e9dia et une agence \u00e0 pleins services? <strong>Qui rejoindre<\/strong> et comment les rejoindre via les m\u00e9dias? Comment \u00e9tablir les <strong>objectifs<\/strong> et le <strong>budget m\u00e9dia<\/strong>? Choisir les v\u00e9hicules publicitaires ad\u00e9quats selon les objectifs? Comment \u00e9valuer et <strong>mesurer les impacts<\/strong> de la campagne?<\/p>\n<h2><span style=\"font-size: 24px; color: #000080;\"><strong>Objectifs de la formation<\/strong><\/span><\/h2>\n<p>Cette formation vous permettra d\u2019accro\u00eetre vos connaissances en planification m\u00e9dia menant \u00e0 des <strong>choix strat\u00e9giques<\/strong> avantageux. Les participants \u00e9tudieront:<\/p>\n<\/div>\n<\/div>\n<ul>\n<li>Constats de l\u2019industrie;<\/li>\n<li>Changement de comportement des <strong>annonceurs;<\/strong><\/li>\n<li>Informations et analyses: Les outils, la technologie, le pouvoir d\u2019achat, <strong>efficacit\u00e9 des co\u00fbts<\/strong>, forces et faiblesses des leviers publicitaires, performance et efficacit\u00e9 de la campagne ;<\/li>\n<li>Strat\u00e9gie m\u00e9dia: Fixer les<strong> objectifs<\/strong> selon votre plan marketing;<\/li>\n<li>Posez-vous les bonnes questions: Fixer les param\u00e8tres, <strong>Pourquoi je fais de la publicit\u00e9<\/strong>, quel sera le r\u00f4le du media, quels seront les points de contact les plus performants;<\/li>\n<li>Planification: <strong>Plan m\u00e9dia<\/strong>, mesure et r\u00e9sultats.<\/li>\n<\/ul>\n<h2><span style=\"color: #000080; font-size: 24px;\"><strong>Public cible de la formation<\/strong><\/span><\/h2>\n<p>Cette formation s\u2019adresse \u00e0 toute personne qui a la responsabilit\u00e9 de <strong>b\u00e2tir une offensive m\u00e9dia<\/strong> efficace et performante, s\u2019assurer un rendement de chaque dollar investi\u00a0et qui s\u2019interroge sur la marche \u00e0 suivre.<\/p>\n<h2><span style=\"color: #000080;\"><strong><span style=\"font-size: 24px;\">Formatrice<\/span><\/strong><\/span><\/h2>\n<p><strong style=\"color: #000000;\"><img loading=\"lazy\" class=\" wp-image-38898 alignleft\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-300x248.jpg\" alt=\"\" width=\"216\" height=\"180\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-300x248.jpg 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-180x150.jpg 180w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-768x636.jpg 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-1024x848.jpg 1024w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740-900x745.jpg 900w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/01\/Lucie-Gauvin_1106_HD-e1484075754740.jpg 1467w\" sizes=\"(max-width: 216px) 100vw, 216px\" \/><\/strong><\/p>\n<p><strong>Lucie Gauvin<\/strong> a plus de<strong> 25 ans d\u2019exp\u00e9rience <\/strong>comme gestionnaire en achats m\u00e9dia, planification m\u00e9dia et directions strat\u00e9giques.\u00a0Consid\u00e9r\u00e9e comme un b\u00e2tisseur de l\u2019agence <strong>Carat<\/strong>, elle a gravi les \u00e9chelons en misant sur la r\u00e9alisation de multiples d\u00e9fis.\u00a0Reconnue pour r\u00e9aliser d\u2019excellentes campagnes, elle a aussi d\u00e9velopp\u00e9 un style\u00a0tr\u00e8s entrepreneurial, ce qui favorise la compr\u00e9hension des enjeux d\u2019affaires. Sa passion et sa mani\u00e8re de vulgariser le m\u00e9dia pour <strong>rendre la mati\u00e8re accessible<\/strong>, l&rsquo;a amen\u00e9e \u00e0 donner plusieurs formations.<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #000080;\"><strong>Quand?<\/strong> <\/span>Le 14 mars 2017, durant\u00a0<\/span>une demi journ\u00e9e (de 8\u00a0h\u00a030 \u00e0 12\u00a0h)<\/p>\n<div>\n<p><span style=\"color: #000000;\"><span style=\"color: #000080;\"><strong>O\u00f9?<\/strong> <\/span>1212 Rue Panet, Montr\u00e9al Salle 303\u00a0(Centre St-Pierre)<\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #000080;\"><strong>Prix en sp\u00e9cial:<\/strong><\/span><br \/>\n<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-rouages-de-la-planification-media-31038966384\" target=\"_blank\">195$<\/a><\/span><\/p>\n<p><span style=\"color: #000000;\"><span style=\"color: #000080;\"><strong>Prix r\u00e9gulier:<\/strong><\/span><br \/>\n<\/span><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-rouages-de-la-planification-media-31038966384\" target=\"_blank\">245$<\/a><\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/www.eventbrite.ca\/e\/billets-les-rouages-de-la-planification-media-31038966384\" target=\"_blank\"><span style=\"font-size: 20px; color: #000080;\">Informations et inscriptions ici.<\/span><\/a><\/p>\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41342\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/formation-les-rouages-de-la-planification-media\/\"  data-item_title=\"Formation: Les rouages de la planification m\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia.jpg\"  data-item_date=\"2017-03-09T13:20:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ne manquez pas la chance de participer \u00e0 cette formation donn\u00e9e par Lucie Gauvin, consid\u00e9r\u00e9e comme un b\u00e2tisseur de l\u2019agence Carat, qui compte plus de 25 ans d\u2019exp\u00e9rience comme gestionnaire en achats m\u00e9dia, planification m\u00e9dia et directions strat\u00e9giques.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41342\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/formation-les-rouages-de-la-planification-media\/\"  data-item_title=\"Formation: Les rouages de la planification m\u00e9dia\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/planifmedia.jpg\"  data-item_date=\"2017-03-09T13:20:37-05:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":41343,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[1487,1176],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41342"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=41342"}],"version-history":[{"count":4,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41342\/revisions"}],"predecessor-version":[{"id":41348,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41342\/revisions\/41348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/41343"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=41342"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=41342"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=41342"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}