{"id":41449,"date":"2017-03-14T13:30:51","date_gmt":"2017-03-14T17:30:51","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=41449"},"modified":"2017-03-14T15:38:47","modified_gmt":"2017-03-14T19:38:47","slug":"echos-de-lindustrie-nouvelle-campagne-du-mesi-lancement-mysterieux-pour-losm-et-autres-campagnes","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/echos-de-lindustrie-nouvelle-campagne-du-mesi-lancement-mysterieux-pour-losm-et-autres-campagnes\/","title":{"rendered":"\u00c9chos de l&rsquo;industrie: Nouvelle campagne du MESI, lancement myst\u00e9rieux pour l&rsquo;OSM et autres campagnes"},"content":{"rendered":"<p><span style=\"color: #000080; font-size: 20px;\">14 mars 2017 &#8211; Retour sur les nouvelles qui ont marqu\u00e9 l&rsquo;industrie ces derniers jours<\/span><\/p>\n<p class=\"p2\">\n<div class=\"brdr2\"><\/div>\n<p><strong>Prendre sa strat\u00e9gie en main dans la plus r\u00e9cente campagne du<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/www.economie.gouv.qc.ca\/accueil\/?no_cache=1\" target=\"_blank\">MESI<\/a><\/span> sign\u00e9e <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.agencekbs.ca\/fr\/\" target=\"_blank\">KBS<\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-41453 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mesi.png\" width=\"545\" height=\"241\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mesi.png 545w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mesi-300x133.png 300w\" sizes=\"(max-width: 545px) 100vw, 545px\" \/><\/p>\n<p class=\"p1\">Le minist\u00e8re de l\u2019\u00c9conomie, de la Science et de l\u2019Innovation lan\u00e7ait r\u00e9cemment une nouvelle campagne int\u00e9gr\u00e9e sign\u00e9e KBS pour la Strat\u00e9gie maritime du Qu\u00e9bec. Il s\u2019agit de la premi\u00e8re campagne cr\u00e9\u00e9e par l\u2019agence depuis qu\u2019elle a remport\u00e9 le mandat en janvier dernier.<\/p>\n<p class=\"p1\">D\u00e9clin\u00e9e en messages t\u00e9l\u00e9 de 15 et 30\u00a0secondes en fran\u00e7ais, en un message radio anglophone pour la radio et en placement num\u00e9rique, notamment sur <em>La Presse Plus,<\/em> la campagne vise \u00e0 augmenter la notori\u00e9t\u00e9 de la Strat\u00e9gie maritime et sa compr\u00e9hension de la part du public tout en engendrant un sentiment favorable de la population envers le projet.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/yVd652BnAqY\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/qcG9GDh9Svw\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p2\"><strong>Cr\u00e9dits suppl\u00e9mentaires<\/strong><\/p>\n<p class=\"p2\">Maison de production: <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/romeoetfils.com\/fr\/\" target=\"_blank\">Romeo &amp; fils<\/a><\/span><\/p>\n<p class=\"p2\">Post-production: MELS<\/p>\n<p class=\"p2\">Son: BLVD<\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p2\" style=\"text-align: left;\"><strong>Lancement myst\u00e9rieux de la nouvelle programmation de <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.osm.ca\/fr\/\" target=\"_blank\">#OSM1718<\/a><\/span> par\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/k72.ca\/fr\/\" target=\"_blank\">K72<\/a><\/span><\/strong><\/p>\n<p><img loading=\"lazy\" class=\"alignleft wp-image-41494 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/osm.png\" width=\"352\" height=\"162\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/osm.png 533w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/osm-300x138.png 300w\" sizes=\"(max-width: 352px) 100vw, 352px\" \/><\/p>\n<p>Pour le lancement de sa nouvelle programmation, l&rsquo;Orchestre symphonique de Montr\u00e9al (OSM) embellit la ville, en lumi\u00e8re et en musique. En collaboration avec l\u2019agence K72, l\u2019OSM d\u00e9voile une vid\u00e9o <em>teaser<\/em> suivant les aventures nocturnes d\u2019un personnage entour\u00e9 de musique classique et illuminant diff\u00e9rents \u00e9difices iconiques de la ville de Montr\u00e9al: du stade Olympique jusqu\u2019\u00e0 la Place des Arts, en passant par l\u2019Oratoire Saint-Joseph.<\/p>\n<p>K72 s\u2019est \u00e9galement entour\u00e9e de l\u2019artiste Aaron Kaufman, qui a produit les animations qui ont \u00e9t\u00e9 projet\u00e9es sur les b\u00e2timents de Montr\u00e9al. Le public est convi\u00e9 au d\u00e9voilement de la nouvelle programmation de l\u2019OSM le 22 mars prochain.<\/p>\n<p><strong>Cr\u00e9dits suppl\u00e9mentaires:<\/strong><\/p>\n<p>Production vid\u00e9o:<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/romeoetfils.com\/fr\/\" target=\"_blank\">Romeo &amp; Fils<\/a><\/span><\/p>\n<p>Artiste: Aaron Kaufman<\/p>\n<p class=\"p2\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/Ajv1g2zrWuw\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\" data-mce-fragment=\"1\"><\/iframe><\/p>\n<p class=\"p2\" style=\"text-align: left;\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/www.cascades.com\/fr\/\" target=\"_blank\">Cascades<\/a><\/span>\u00a0et\u00a0<span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/sidlee.com\/fr\/?\" target=\"_blank\">Sid Lee<\/a>\u00a0<\/span>lancent une nouvelle gamme de produits<\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-41519\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/fluffdeux.png\" width=\"500\" height=\"352\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/fluffdeux.png 1017w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/fluffdeux-300x211.png 300w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/fluffdeux-768x541.png 768w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/fluffdeux-900x634.png 900w\" sizes=\"(max-width: 500px) 100vw, 500px\" \/><\/p>\n<p class=\"p1\">Constitu\u00e9e de trois papiers hygi\u00e9niques diff\u00e9rents et de deux types d\u2019essuie-tout, ces produits novateurs vont remplacer progressivement les produits actuels sur les tablettes des magasins. Toujours fabriqu\u00e9s selon les proc\u00e9d\u00e9s les plus respectueux de l\u2019environnement, les essuie-tout et papiers hygi\u00e9niques Cascades Fluff &amp; Cascades Tuff sont disponibles d\u00e8s maintenant dans les \u00e9piceries et pharmacies du Qu\u00e9bec et dans plusieurs magasins ailleurs au Canada. Pour faire conna\u00eetre les nouveaux produits, une campagne de publicit\u00e9 con\u00e7ue par Sid Lee, mettant en vedette la voix de Gilles Girard (Les Classels), sera d\u00e9ploy\u00e9e dans les m\u00e9dias.<\/p>\n<p class=\"p1\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/625h__aL5Ow\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\"><strong>Cr\u00e9dits suppl\u00e9mentaires:<\/strong><\/p>\n<p class=\"p1\">Production &#8211; Postproduction :<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"http:\/\/4zero1.com\/fr\/\" target=\"_blank\">4ZERO1<\/a><\/span><\/p>\n<p class=\"p1\">Production 3D: <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.rodeofx.com\/fr\/accueil\" target=\"_blank\">Rodeo FX<\/a><\/span><\/p>\n<p class=\"p1\">Retouches 3D: <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/camleon.ca\/\" target=\"_blank\">Cam&amp;L\u00e9on<\/a><\/span><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<p class=\"p1\"><strong><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/www.batteriesexpert.com\/\"><span class=\"s3\">Batteries Expert<\/span><\/a><\/span> a fait appel \u00e0<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/mxo.agency\/\"><span class=\"s4\">MXO | agence totale<\/span><\/a><\/span><\/strong><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"alignright wp-image-41523 \" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mxo-1.png\" width=\"320\" height=\"130\" srcset=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mxo-1.png 488w, https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mxo-1-300x122.png 300w\" sizes=\"(max-width: 320px) 100vw, 320px\" \/><\/p>\n<p class=\"p1\">En d\u00e9cembre dernier, <span class=\"s3\">Batteries Expert<\/span> a fait appel \u00e0 <span class=\"s4\">MXO | agence totale<\/span> afin de produire cinq capsules vid\u00e9o, d\u00e9clin\u00e9es en trois formats pour la t\u00e9l\u00e9vision et pour le web qui s\u2019adapteront au fil des saisons.<\/p>\n<p class=\"p1\"><span class=\"s2\">L\u2019objectif de ce projet \u00e9tait de d\u00e9montrer l\u2019expertise de Batteries Expert quant \u00e0 sa gamme compl\u00e8te de batteries et d\u2019\u00e9quipements en \u00e9nergie alternative, et ce, pour une vaste s\u00e9lection de v\u00e9hicules et d\u2019objets. Notre \u00e9quipe de cr\u00e9ation a d\u00e9velopp\u00e9 et cr\u00e9\u00e9 les concepts des diff\u00e9rentes capsules pour y pr\u00e9senter cette fois-ci, la seconde capsule d\u00e9di\u00e9e \u00e0 l\u2019arriv\u00e9e du printemps.<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Batteries Expert invite donc les auditeurs \u00e0 profiter du beau temps pendant qu\u2019ils se chargent des batteries.<\/span><span class=\"s2\">\u00a0<\/span><\/p>\n<p class=\"p1\" style=\"text-align: center;\"><iframe loading=\"lazy\" src=\"\/\/www.youtube-nocookie.com\/embed\/TBsnNcHYxDw\" width=\"560\" height=\"314\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p class=\"p1\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41449\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/echos-de-lindustrie-nouvelle-campagne-du-mesi-lancement-mysterieux-pour-losm-et-autres-campagnes\/\"  data-item_title=\"\u00c9chos de l&#039;industrie: Nouvelle campagne du MESI, lancement myst\u00e9rieux pour l&#039;OSM et autres campagnes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mesi.png\"  data-item_date=\"2017-03-14T13:30:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><\/p>\n<hr size=\"3\"><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MESI, KBS, Romeo &#038; fils, OSM, K72, Cascades, Sid Lee, 4ZERO1, Rodeo FX, Cam&#038;L\u00e9on, Batteries Expert, MXO | agence totale.<\/p>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41449\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  data-icon_l_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/happy.png#64794\"  data-icon_d_url=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2019\/04\/sleep.png#64796\"  data-icon_size=\"58\"  data-icon_l_c=\"#771414\"  data-bg_c=\"#ffffff\"  data-bg_c_v=\"#ffffff\"  data-brdr_c=\"#ffffff\"  data-f_size=\"11\"  data-f_family=\"Tahoma\"  data-counter_fs=\"b\"  data-lang=\"fr\"  data-ef_voting=\"wobble\"  data-dislike_enabled=\"false\"  data-counter_type=\"percent\"  data-counter_show=\"false\"  data-tooltip_enabled=\"false\"  data-tooltip_like_show_always=\"true\"  data-white_label=\"true\"  data-i18n_like=\"Aimer \/ Partager\"  data-i18n_dislike=\"Pas aim\u00e9\"  data-style=\"\"  data-unlike_allowed=\"\"  data-show_copyright=\"\"  data-item_url=\"https:\/\/isarta.com\/infos\/echos-de-lindustrie-nouvelle-campagne-du-mesi-lancement-mysterieux-pour-losm-et-autres-campagnes\/\"  data-item_title=\"\u00c9chos de l&#039;industrie: Nouvelle campagne du MESI, lancement myst\u00e9rieux pour l&#039;OSM et autres campagnes\"  data-item_image=\"https:\/\/isarta.com\/infos\/wp-content\/uploads\/2017\/03\/mesi.png\"  data-item_date=\"2017-03-14T13:30:51-04:00\"  data-engine=\"WordPress\"  data-plugin_v=\"2.6.54\"  data-prx=\"https:\/\/isarta.com\/infos\/wp-admin\/admin-ajax.php?action=likebtn_prx\"  data-event_handler=\"likebtn_eh\" ><\/span><!-- LikeBtn.com END --><hr size=\"3\"><\/div>","protected":false},"author":1,"featured_media":41453,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[175,117],"tags":[],"_links":{"self":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41449"}],"collection":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/comments?post=41449"}],"version-history":[{"count":20,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41449\/revisions"}],"predecessor-version":[{"id":41539,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/posts\/41449\/revisions\/41539"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media\/41453"}],"wp:attachment":[{"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/media?parent=41449"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/categories?post=41449"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/isarta.com\/infos\/wp-json\/wp\/v2\/tags?post=41449"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}