{"id":41570,"date":"2017-03-16T14:40:43","date_gmt":"2017-03-16T18:40:43","guid":{"rendered":"http:\/\/isarta.com\/infos\/?p=41570"},"modified":"2017-03-16T16:26:17","modified_gmt":"2017-03-16T20:26:17","slug":"les-dernieres-actualites-de-google-5","status":"publish","type":"post","link":"https:\/\/isarta.com\/infos\/les-dernieres-actualites-de-google-5\/","title":{"rendered":"Les derni\u00e8res actualit\u00e9s de Google"},"content":{"rendered":"<p class=\"p1\"><span style=\"font-size: 20px; color: #000080;\">L\u2019agence <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/sept24.com\/\" target=\"_blank\">sept24<\/a>, <\/span>certifi\u00e9e Google Partner, partage les toutes derni\u00e8res actualit\u00e9s de Google avec Isarta Infos.<\/span><\/p>\n<p class=\"p1\"><img loading=\"lazy\" class=\"aligncenter wp-image-22009 size-full\" src=\"http:\/\/isarta.com\/infos\/wp-content\/uploads\/2015\/09\/GoogleLogox2-Animated.gif\" alt=\"google\" width=\"640\" height=\"360\" \/><\/p>\n<p class=\"p1\"><span style=\"font-size: 12px; color: #808080;\">16 mars 2017<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Guide des nouvelles meilleures pratiques Gmail<\/b><\/span><span class=\"s2\" style=\"font-size: 24px; color: #000080;\">\u00a0<\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Google a publi\u00e9 un <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/support.google.com\/adwords\/answer\/7298390?utm_source=inside_adwords&amp;utm_medium=blog&amp;utm_campaign=bpguidelaunch&amp;hl=fr\"><span class=\"s3\">nouveau guide<\/span><\/a><\/span> (en anglais seulement) qui vous aidera \u00e0 tirer le maximum de vos <strong>campagnes publicitaires<\/strong> Gmail. Celui-ci couvre plusieurs sujets tels que:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">Diffuser vos annonces <strong>Gmail<\/strong> aux bonnes personnes<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Inciter les gens \u00e0 <strong>cliquer<\/strong> sur vos annonces sous <strong>forme r\u00e9duite<\/strong><\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Cr\u00e9er des <strong>annonces extensibles<\/strong> qui <strong>convertissent<\/strong><\/span><\/li>\n<li class=\"li1\"><span class=\"s2\"><strong>Optimiser<\/strong> vos annonces Gmail pour r\u00e9ussir<\/span><\/li>\n<\/ul>\n<p class=\"p1\"><span class=\"s2\">D\u00e9couvrez comment cr\u00e9er et implanter une <strong>strat\u00e9gie<\/strong> d\u2019annonce Gmail efficace et tirer le maximum de vos campagnes de publicit\u00e9 Gmail.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Diffusion en direct sur YouTube<\/b><\/span><\/h2>\n<p class=\"p2\"><span class=\"s2\">Depuis 2011, Google offre la <strong>diffusion<\/strong> <strong>en direct<\/strong> sur <strong>YouTube<\/strong> et, aujourd\u2019hui, nous apportons la diffusion en direct sur <strong>mobile<\/strong> \u00e0 des cr\u00e9ateurs et des cha\u00eenes de marque avec plus de 10\u00a0000 abonn\u00e9s. La diffusion en direct sur mobile est directement int\u00e9gr\u00e9e dans l\u2019<strong>app mobile YouTube<\/strong>: vous n\u2019avez qu\u2019\u00e0 ouvrir YouTube pour commencer la diffusion, cliquez le bouton Capture, et vous \u00eates en direct. Pour plus d\u2019informations sur la diffusion en direct, visitez le <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/support.google.com\/youtube\/?hl=fr#topic=4355266\"><span class=\"s3\">Centre d\u2019aide YouTube<\/span><\/a>.<\/span><\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Nouveaux <i>E-Learnings<\/i> Shopping sur <i>Academy for Ads<\/i><\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Google a lanc\u00e9 de nouveaux<strong> eLearnings<\/strong> pour encourager l\u2019\u00e9ducation des commer\u00e7ants sur <strong>Google Shopping.<\/strong> Ces trois nouvelles offres comprennent: 1. Soumettre les donn\u00e9es relatives aux produits sans erreurs &#8211;<span style=\"color: #3366ff;\"> <span class=\"s3\" style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/academy.exceedlms.com\/student\/catalog\/show\/1119\">Essayez maintenant<\/a>,<\/span><\/span> 2. Corriger les erreurs d\u2019exploitation &#8211; <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/academy.exceedlms.com\/student\/catalog\/show\/1120\"><span class=\"s3\">Essayez maintenant<\/span><\/a> <\/span>et\/ou 3. Aligner vos strat\u00e9gies d\u2019ench\u00e8res avec vos objectifs de campagnes &#8211;<span style=\"color: #3366ff;\"> <span class=\"s3\" style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/academy.exceedlms.com\/student\/enrollments\/create_enrollment_from_token\/uY5oPCLAYxPAjrLGzDk3X26S\">Essayez maintenant<\/a>.<\/span><\/span><\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Pour acc\u00e9der \u00e0 ces cours, vous devrez vous cr\u00e9er un compte dans <strong>Academy for Ads.<\/strong> Pour plus d\u2019informations sur Academy for Ads, visitez le <span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"https:\/\/agency.googleblog.com\/2016\/10\/academy-for-ads-on-go-training-for.html\"><span class=\"s3\">blogue<\/span><\/a><\/span> (en anglais seulement).<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Tester les AMP (<i>Accelerated Mobile Pages<\/i>) dans AdWords<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">De nos jours, la <strong>vitesse<\/strong> est cl\u00e9 \u00e0 une exp\u00e9rience Web. <strong>AMP<\/strong> et <strong>AdWords<\/strong> peuvent vous aider \u00e0 obtenir de meilleurs r\u00e9sultats dans vos <strong>campagnes mobiles<\/strong> en am\u00e9liorant la qualit\u00e9 et la vitesse de l\u2019exp\u00e9rience mobile. Google a maintenant un guide pour cr\u00e9er et tester les pages de renvoi.<\/span><\/p>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Retrait progressif des annonces non d\u00e9sactivables sur YouTube<\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Les usagers ont exprim\u00e9 une forte pr\u00e9f\u00e9rence pour des<strong> annonces<\/strong> plus <strong>courtes.<\/strong> Ils sont conscients que ces annonces sont cruciales afin de supporter le contenu qu\u2019ils regardent sur<strong> YouTube,<\/strong> mais plusieurs restent <strong>frustr\u00e9s<\/strong> par des annonces plus <strong>longues<\/strong> qu\u2019ils ne peuvent pas <strong>d\u00e9sactiver.<\/strong> Dans cette optique, en comprenant l\u2019usage principal (mobile) de YouTube, Google a d\u00e9cid\u00e9 de <strong>retirer<\/strong> progressivement les annonces de 30\u00a0secondes non d\u00e9sactivables sur YouTube d\u00e8s la fin de 2017. Google continuera les campagnes jusqu\u2019au 31 ao\u00fbt 2017, et diffusera toutes les campagnes jusqu\u2019au 30 septembre 2017 (aux \u00c9tats-Unis).<\/span><\/p>\n<p class=\"p1\"><span class=\"s2\">Avant la transition, Google aimerait vous partager des<strong> solutions<\/strong> alternatives qui sauront \u00eatre efficaces:<\/span><\/p>\n<ul class=\"ul1\">\n<li class=\"li1\"><span class=\"s2\">Utiliser les <strong>cr\u00e9as<\/strong> de 30 sec sur <strong>Trueview<\/strong><\/span><\/li>\n<li class=\"li1\"><span class=\"s2\"><strong>Annonces bumper<\/strong> de 6 secondes<\/span><\/li>\n<li class=\"li1\"><span class=\"s2\">Devenir <strong>Google Video Partners<\/strong><\/span><\/li>\n<\/ul>\n<h2 class=\"p1\"><span class=\"s1\" style=\"font-size: 24px; color: #000080;\"><b>Ciblage automatique pour vos campagnes\u00a0<i>In-Market<\/i><\/b><\/span><\/h2>\n<p class=\"p1\"><span class=\"s2\">Dans notre effort continu de fournir un trafic de qualit\u00e9 pour tous les annonceurs, Google commencera \u00e0 grossir le <strong>trafic<\/strong> pour les groupes d\u2019annonces <strong><i>In-Market<\/i> <\/strong>qui ont activ\u00e9 l\u2019<strong>optimisation de ciblage conservatif.<\/strong> Google cherche toujours \u00e0 am\u00e9liorer ses produits et apr\u00e8s plusieurs tests, Google est confiant que ceci sera g\u00e9n\u00e9ralement positif pour vos campagnes <i>In-Market<\/i>. Nous vous recommandons de rouler cette am\u00e9lioration pendant 2 \u00e0 4 semaines avant d\u2019\u00e9valuer la performance et de d\u00e9cider si vous laisserez cette fonction<strong> active.<\/strong> Par contre, si vous voulez <strong>d\u00e9sactiver<\/strong> ce trafic et <strong>maintenir<\/strong> le volume actuel de vos campagnes <i>In-Market<\/i>, vous pouvez <strong>d\u00e9sinscrire<\/strong> de l\u2019optimisation de ciblage en suivant ces<span style=\"color: #3366ff;\"> <a style=\"color: #3366ff;\" href=\"https:\/\/support.google.com\/adwords\/answer\/7008650\"><span class=\"s4\">instructions<\/span><\/a><\/span> (en anglais seulement).<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\"><\/p>\n<div class=\"brdr2\"><\/div>\n<p><\/span><\/p>\n<h2 class=\"p3\" style=\"text-align: center;\"><strong><span style=\"font-size: 24px; color: #000080;\">Les prochaines formations reli\u00e9es au sujet:<\/span><\/strong><\/h2>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=28009\" target=\"_blank\"><strong>Comprendre et optimiser le r\u00e9f\u00e9rencement naturel (SEO)<\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\"><span style=\"color: #3366ff;\"><a style=\"color: #3366ff;\" href=\"http:\/\/isarta.com\/formations\/?p=28027\" target=\"_blank\"><strong>Comment concevoir, g\u00e9rer et optimiser les campagnes Google Adwords<\/strong><\/a><\/span><\/p>\n<p class=\"post-tile entry-title\" style=\"text-align: center;\">\n<div class=\"brdr2\"><\/div>\n<div class=\"likebtn_container\" style=\"clear:both;text-align:center;\"><!-- LikeBtn.com BEGIN --><span class=\"likebtn-wrapper\"  data-identifier=\"post_41570\"  data-site_id=\"5cc1ecd16fd08b776710d1e9\"  data-theme=\"drop\"  data-btn_size=\"100\"  data-icon_l=\"false\"  data-icon_d=\"false\"  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